The verdict in three sentences
In Montreal, an aesthetic clinic website built by a local agency usually costs between 7 000 and 30 000+ USD equivalent (2026 ballpark, mostly quoted in CAD), while Kolonell offers 2 900, 4 900 or 8 900 USD depending on the tier. For a cosmetic clinic, the real difference between two quotes lies less in design than in three topics: advertising compliance (claims, before and after photos, prescription products), Quebec's Law 25 on personal information, and the place of French on the site. Compare offers on a written, page-by-page scope, and keep ownership of the domain and all access.
What do Montreal agencies charge for an aesthetic clinic website?
If you are an English-speaking founder running a cosmetic clinic in Montreal, the ranges below are deliberately wide: they depend on the number of treatments, photo production and the level of custom work. They rely on sources any clinic manager can check: public rate cards of Montreal agencies, Clutch.co profiles that show minimum project sizes, and freelance platform rates (Upwork, Malt, Clutch). Local agencies quote in CAD; we show an approximate USD equivalent to compare with our grid.
| Option | 2026 ballpark | Typical delay | Usually included | After launch |
|---|---|---|---|---|
| Branding agency in Montreal | 15 000 to 30 000+ USD | 10 to 16 weeks | Brand identity, photo shoot, custom design, copywriting | Separate monthly retainer |
| Generalist web agency | 7 000 to 15 000 USD | 6 to 10 weeks | Adapted theme, CMS, basic SEO | Billed hours, often 85 to 160 USD per hour |
| Freelancer | 2 500 to 8 000 USD | 4 to 12 weeks | Build, copy supplied by you | Depends on availability |
| Kolonell Starter | 2 900 USD | 3 to 4 weeks | Essential pages, native copywriting, booking link | 3 months included |
| Kolonell Growth | 4 900 USD | 3 to 4 weeks | One page per treatment, medical team profiles, FAQ | 3 months included |
| Kolonell Premium | 8 900 USD | Usually 4 to 6 weeks, written schedule at kickoff | Advanced design, bilingual French and English site | 6 months included |
A Montreal agency brings proximity and sometimes an in-house photo studio. If your photos already exist, or you can book a local photographer, you are mostly paying for design and copywriting, and that is where the gap widens. Each tier is detailed on our international website offer.
What does each tier include for an aesthetic clinic?
A patient comparing clinics in the Plateau, Outremont or Laval looks for the treatment, the practitioner, an indicative price or at least the consultation process, and an easy way to book.
| Need | Starter (2 900 USD) | Growth (4 900 USD) | Premium (8 900 USD) |
|---|---|---|---|
| Home, about, access, contact | Yes | Yes | Yes |
| Treatments (injectables, laser, skin care, hair removal...) | Grouped on one page | One page per treatment | One page per treatment, in-depth content |
| Team (physicians, nurses, aestheticians, titles and professional order) | Team section | Individual profiles | Detailed profiles with photos |
| Consultation and booking | Link to your booking tool | Embedded third-party widget | Embedded widget, flow per treatment |
| Preparation and aftercare | No | General information pages | Detailed pages validated by the medical director |
| Bilingual French and English | No | No | Yes |
Every tier includes a project manager reachable in Eastern time over Google Meet, a written weekly update, native French or English copywriting, the domain registered in the clinic's name and all access handed over at the end. Payment by bank transfer or Wise, 50 % to start, 50 % at delivery. An online patient file or a custom appointment back office is a separate project, quoted on request.
What must a Montreal aesthetic clinic check before publishing?
Advertising and claims. Quebec's professional orders regulate how their members advertise: no guaranteed outcomes, no misleading claims, and testimonials and before and after photos are often restricted. At federal level, advertising of certain health products, notably prescription drugs, is also regulated, which directly affects how some injectables can be presented. The medical director or compliance lead validates every page; we deliver factual copy and flag wording that needs review.
Law 25 and PIPEDA. In Quebec, Law 25 strengthened business obligations: a person in charge of personal information protection, clear consent, a privacy policy and rules on cookies. PIPEDA applies to certain activities, including interprovincial transfers. A form asking for medical history or face photos collects sensitive information: keep fields to the strict minimum, host securely and sign an agreement with every vendor. No ad pixels on booking pages. This is not legal advice.
Language. Quebec's Charter of the French Language governs the use of French in commercial communications, websites included: French must have its place, to be checked with your advisor. Kolonell writes natively in French and English, and bilingual is included from Premium.
How do you compare two quotes without getting it wrong?
| Question to ask | Answer to demand | Red flag |
|---|---|---|
| Page list | Written list, treatment by treatment | "About ten pages" with no detail |
| Copywriting | Included, in French and possibly English | Copy expected from you without saying so |
| Booking | Named tool, link or widget | Unpriced custom development |
| Ownership | Domain and access in the clinic's name | Domain in the agency's name |
| Data | Hosting, processor agreement, cookies | Ad pixels everywhere |
| Support | Included duration and maintenance price | Endless mandatory subscription |
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Mini case study
*Illustrative example, fictional clinic.* Sophie runs a four-practitioner aesthetic clinic on Laurier Avenue. She hesitates between a branding agency quoting 18 000 USD and Kolonell's Premium tier at 8 900 USD, for a bilingual site with one page per treatment. She already owns professional photos. Same assumption on both sides: 200 USD per month for hosting and maintenance, booking tool already paid by the clinic.
| Item over 3 years | Branding agency | Kolonell Premium |
|---|---|---|
| Build | 18 000 USD | 8 900 USD |
| Hosting and maintenance (36 x 200 USD, same assumption) | 7 200 USD | 7 200 USD |
| Total | 25 200 USD | 16 100 USD |
The gap is 9 100 USD over three years, about 36 % less. If a French-only site is enough to start, Growth at 4 900 USD would widen the gap to 13 100 USD.
FAQ
How much does an aesthetic clinic website cost in Montreal?
In 2026, expect 7 000 to 30 000+ USD equivalent from a local agency and 2 500 to 8 000 USD from a freelancer. Kolonell charges 2 900, 4 900 or 8 900 USD depending on the tier.
Can I publish before and after photos?
These visuals are often restricted by professional order rules. We plan the structure, but the medical director decides and validates every image before launch, planned in 3 to 4 weeks on Growth.
Will the site be in French and English?
Yes from Premium, at 8 900 USD, written natively in both languages. Starter and Growth are delivered in one language.
Does Kolonell handle Law 25 compliance?
We build a data-light site: minimal forms, a cookie banner, a privacy policy for you to complete, no ad pixels on patient pages. Legal validation remains with your person in charge of personal information protection.
What does support include?
Three months of support after launch, six on Premium. Maintenance afterwards is quoted, and the domain stays in your name.
Let's scope your project. Send us your list of treatments and practitioners, and we will propose the right tier, its price and a delivery date. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.