The verdict in three sentences
Redesigning an aesthetic clinic website in Luxembourg costs roughly EUR 8,000 to 20,000 with a local agency in 2026, and EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier) with Kolonell, with online booking quoted separately. The main risk is twofold: losing treatment pages that already rank and migrating content that would no longer pass a review, such as before/after photos, testimonials or promises of results. Allow 3 to 4 weeks of build once the medical team has approved the copy.
When does a redesign become necessary?
A clinic in Kirchberg, Belair or the Gare district sees international residents and cross-border commuters from France, Belgium and Germany. The usual signals: a French-only site while many enquiries arrive in English or German, treatment pages written five years ago, a form that invites visitors to describe a health issue and attach a photo, or a bolted-on booking widget that breaks on mobile. If two of these apply, a redesign pays off better than a series of fixes.
What budget should you plan in Luxembourg in 2026?
Ranges are a 2026 ballpark based on typical agency quotes and public rate pages of local agencies.
| Option | What is included | 2026 ballpark | Timeline | Languages |
|---|---|---|---|---|
| Freelancer | Theme, 8 to 15 pages | EUR 2,500 to 7,000 | 4 to 8 weeks | 1 or 2 |
| Luxembourg agency | Custom design, CMS, treatment pages | EUR 8,000 to 20,000 | 8 to 14 weeks | 2 or 3 |
| Full-service agency | Identity, photography, video, content | EUR 18,000 to 35,000 | 12 to 18 weeks | 3 or 4 |
| Kolonell Starter | Compact site | EUR 2,700 | 3 to 4 weeks | 1 |
| Kolonell Growth | Treatment pages, blog, analytics | EUR 4,500 | 3 to 4 weeks | 1 |
| Kolonell Premium | The multilingual tier | EUR 8,200 | 3 to 4 weeks | Set in the quote |
Every Kolonell package includes a project manager reachable in Luxembourg time, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support; maintenance afterwards is on quote. On quote: online booking (embedded from the clinic's own tool), any patient area, integrations with practice software, and search work beyond the redirects. German or Luxembourgish translation by an independent translator and photos by a local photographer are third-party costs.
Which content should be migrated, rewritten or removed?
A redesign is the right moment to review every page with the medical team. Advertising rules for health professionals and aesthetic procedures are strict: this section stays general, and the final decision belongs to the clinic and its advisers.
| Existing content | Why it is a concern | Decision before migration |
|---|---|---|
| Before/after photos | May be restricted under the applicable rules | Removed by default, restored only after sign-off |
| Patient testimonials | May be regulated and need consent | Medical and legal sign-off, or removal |
| "Guaranteed results", "painless" | Misleading promises of results | Removed |
| Pages naming injectable products | Promotion of prescription-only medicines may be restricted | General description of the procedure, no brand names |
| "From" prices | Must stay accurate and current | Rechecked by management |
| Form with description and photo | Health data, a special category under the GDPR | Minimal form, no photo upload |
| Practitioner pages | Exact titles and specialities | Approved by each practitioner |
On data, the GDPR applies and the CNPD is the competent authority in Luxembourg. The public form asks for name, contact details, preferred language and type of consultation, nothing more; medical information is gathered in consultation. This is not legal advice.
Timeline by phase and switch-over risks
| Week | Step | Checkpoint |
|---|---|---|
| 0 | URL inventory from Search Console, 301 map | List of treatment pages with clicks over 12 months |
| 1 | Structure, design, choice of languages | Site map approved by management |
| 2 | Build | Site on staging |
| 3 | Content, redirects, booking module embed | Booking test on mobile |
| 4 | Medical and compliance review, go-live | Written sign-off from the clinic |
Risks and mitigation: traffic loss on treatment pages (tested 301 map, sitemap submitted, six weeks of monitoring); booking links still pointing to the old site (test every button); downtime during clinic hours (DNS switch in the evening, TTL lowered the day before); incomplete language versions (never launch a half-translated language).
Questions to ask a provider: Who reviews the pages against medical advertising rules? How is the booking module embedded, and who pays for it? Where are form submissions stored? What is outside the fixed price?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When a local agency is preferable. For a video shoot in the clinic, a new brand identity or in-person support in four languages, a Luxembourg agency at EUR 18,000 and up keeps the advantage of proximity.
Mini case study
*Illustrative example, fictional clinic.* Clinique Aurelys in Belair has three practitioners. Its current French-only site has 52 URLs, including 18 treatment pages with clicks over 12 months.
- Redirects: 18 URLs with one-to-one 301s, 22 pages merged, 12 retired, 18 + 22 + 12 = 52
- Kolonell Premium, French, English and German: EUR 8,200
- Independent translator for German (third-party cost): EUR 1,100
- Local photographer for the team and premises (third-party cost): EUR 900
- Project total: EUR 10,200, against EUR 19,000 for a hypothetical agency quote, a difference of EUR 8,800
The booking tool subscription stays with the clinic and its vendor (market assumption: EUR 80 to 200 per month); embedding it in the site is quoted separately.
FAQ
Can we keep our before/after photos?
Only if the applicable rules allow it and after sign-off by the clinic and its advisers. By default they are removed from the 52 migrated pages in our example.
Do we need Luxembourgish as well as French, German and English?
It depends on your patients. All languages fall under Premium at EUR 8,200, the multilingual tier, with languages set in the quote.
Is online booking included?
No, it is embedded from your own tool and quoted separately. The EUR 4,500 or EUR 8,200 site includes the buttons and pages that lead to it.
How long does the redesign take?
3 to 4 weeks with Kolonell once the copy is approved, compared with 8 to 14 weeks with a local agency.
Let's scope your project. Tell us about your treatment pages, languages and booking tool, and we will reply with a fixed EUR budget and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
