The verdict in three sentences
In Hamilton, an aesthetic clinic redesign is won or lost on the booking journey more than on the design: consultation request, deposit, and the booking tool already in place. A local agency quotes USD 15,000 to 40,000 in 2026 (ballpark), while Kolonell's grid is fixed at USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium). Booking, deposits and photo upload stay on quote, and that is exactly where quotes need comparing line by line.
Is your current site holding back consultation requests?
Across the City of Hamilton and Pembroke parish, an aesthetic clinic sees many reinsurance professionals and residents with tight diaries. They want to book in two minutes from their phone, between meetings. Signs that a redesign is due:
- The "Book" button opens a generic form, followed by days of email back and forth.
- The booking tool is already paid for, but the site sends visitors to an external page that looks nothing like the brand.
- The price list shows 30 treatments at fixed prices, while the clinic wants to move to consultation-first pricing.
- The form asks for medical history or photos in an open field.
- Treatment pages name medicines instead of presenting the consultation and the practitioner.
What does the redesign cost, and what does each quote cover?
The table separates the site itself from the booking components. Ranges are a 2026 ballpark based on typical local agency quotes and public studio rate pages.
| Item | Local agency, Hamilton | Freelancer | Kolonell |
|---|---|---|---|
| Site redesign (design, treatment pages, copy) | USD 15,000 to 40,000 | USD 5,000 to 12,000 | USD 2,900, 4,900 or 8,900 by tier |
| Embedding the existing booking tool | Often included, sometimes USD 2,000 to 6,000 | USD 500 to 2,500 | On quote |
| Online deposits | USD 1,500 to 5,000 | Varies | On quote, through the clinic's tool |
| Secure consultation photo upload | USD 2,000 to 6,000 | Rarely offered | On quote |
| CRM or clinic software connection | On quote | Rarely offered | On quote |
| Site delivery time | 10 to 16 weeks | 6 to 12 weeks | 3 to 4 weeks once content is ready |
Kolonell tiers include a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Tier details are on our international website offer.
Embed the booking tool you already have instead of rebuilding it
A clinic already running a Pabau, Phorest, Zenoti or Fresha type tool should keep it: client history, reminders and deposits already live there. Three options:
- Direct link to the tool's booking page from every treatment page: the simplest and most robust.
- Embedded widget on the consultation page: smoother, but test it on mobile and have it reviewed for privacy.
- Minimal consultation request form (name, contact, treatment of interest) for treatments that need a conversation with the practitioner first.
None of these justifies rebuilding a booking engine inside a fixed-price site.
How to compare three quotes?
An example scoring grid out of 5, with three fictional quotes. Weighted score = score x weight.
| Criterion | Weight | Quote A (local agency) | Quote B (freelancer) | Quote C (fixed-price studio) |
|---|---|---|---|---|
| Scope clarity | 25% | 4 | 3 | 4 |
| Booking and deposit approach | 25% | 4 | 2 | 3 |
| Migration and 301 redirect plan | 20% | 3 | 2 | 4 |
| Compliance review before go-live | 15% | 4 | 2 | 3 |
| Total 3-year cost | 15% | 2 | 4 | 5 |
| Weighted score | 100% | 3.50 | 2.55 | 3.75 |
Questions to ask every provider: is the booking integration priced separately? Who writes the 301 map? Who checks practitioner names, qualifications and registration details? What does maintenance cost after delivery?
Risks to watch
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Search: inventory of treatment and price URLs, 301 map, Search Console monitoring for 6 weeks.
- Compliance: promoting prescription-only medicines to the public is prohibited or restricted in many jurisdictions; the clinic has its pages reviewed by its adviser. Before/after images and reviews only with written consent, where local rules allow them.
- Personal data: the Personal Information Protection Act 2016 (PIPA), fully in force since 1 January 2025, governs the data you collect, with the Privacy Commissioner as regulator. Tracking pixels are reviewed with the privacy adviser. This is not legal advice.
- Timing: go live before summer or before the year-end party season, never during it.
A local agency remains the better choice if you want a custom patient portal, regular shoots in Hamilton or someone physically in the room every week.
Mini case study
Illustrative example: Palmetto Skin & Wellness, a fictional skin and wellness clinic in Pembroke, is replacing its list of 28 fixed prices with consultation-first pricing. It already uses a booking tool with deposits.
- Growth tier: USD 4,900, with 12 treatment pages rewritten around the consultation.
- Embedding the existing booking widget: on quote, as a separate line.
- Booking tool subscription: USD 200 a month (market assumption, third-party vendor cost), so 36 x 200 = USD 7,200 over 3 years.
- 3-year total excluding integration and maintenance: 4,900 + 7,200 = USD 12,100. Kolonell maintenance after the 3 included months is on quote.
- Comparison: the low end of a local agency redesign, USD 15,000, is already above that total.
FAQ
Is online booking included in the USD 2,900 Starter?
No. Starter covers the site; booking works through a link to your tool, and embedding a widget is priced on quote.
Can we take a deposit for a consultation?
Yes, through the clinic's booking tool. Setting it up is on quote, and the amount, often USD 50 to 150, is set by the clinic.
How long does the redesign take?
Kolonell delivers in 3 to 4 weeks once content is approved; allow 1 to 2 weeks on the clinic's side for the compliance review.
What can the public form ask for?
The minimum: name, contact details and treatment of interest, so 3 to 4 fields. Medical history and photos go through a secure channel, on quote.
Should old price-list pages be redirected?
Yes. Every URL that received traffic in the last 12 months gets a 301 redirect to the matching consultation page.
Let's scope your project. Tell us which booking tool you use and how many treatment pages you have, and we will price the tier, the integration and the timeline separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
