The verdict in three sentences
In Hamilton, an aesthetic clinic website built by a local agency, or by the North American studios many Bermuda clinics turn to, typically costs 12 000 to 50 000+ USD (2026 ballpark), with Bermuda sitting at the very top of regional price ranges. Kolonell builds a comparable clinic site remotely at 2 900, 4 900 or 8 900 USD fixed, with native English copy, a weekly written update and calls at a time that suits you. If you need regular on-site shoots and in-person workshops, a local partner is worth paying for; if your scope is clear, the remote route frees a large share of the budget.
Local agency, freelancer or remote studio: what do you get for the money?
Prices below are wide, prudent ranges drawn from public agency rate cards, Clutch.co profiles that list minimum project sizes, and freelance platform rates (Upwork, Clutch listings). They move a lot with page count, booking integration and photography, so read them as an order of magnitude.
| Criterion | Hamilton or North American agency | Freelancer | Kolonell |
|---|---|---|---|
| 2026 price ballpark | 12 000 to 50 000+ USD | 4 000 to 14 000 USD | 2 900, 4 900 or 8 900 USD |
| Hourly rate for changes | Often 100 to 200 USD | Often 60 to 130 USD | Maintenance after support is quoted |
| Delivery | 8 to 16 weeks | 4 to 10 weeks | 3 to 4 weeks (Premium usually 4 to 6, written schedule) |
| Copywriting | Sometimes extra | Often supplied by the clinic | Native English or French included |
| On-site photo shoot | Often available | Rarely | Not included, booked separately |
| Support after launch | Monthly retainer | Ad hoc | 3 months, 6 on Premium |
| Domain and access | Check the contract | Check the contract | In the clinic's name, all access handed over |
The honest reading: a local agency sells proximity, shoots and meetings in your clinic. Kolonell sells a fixed price, a defined scope and a project manager reachable in your time zone, without the overheads of an office on Front Street. The details are on our international website offer.
What should a Hamilton aesthetic clinic site include?
Bermuda clinics serve residents, a large international business workforce and visitors. Many prospective patients compare clinics on their phone after seeing a post on Instagram, so speed and clarity matter more than effects.
- Treatment pages for the treatments you actually perform (injectables, laser, skin treatments, body contouring), written factually: what it is, who performs it, consultation first.
- Practitioner profiles with qualifications and Bermuda registration.
- Booking: an embed or link to the booking software you already run. Anything custom, such as syncing with a clinic management system, is quoted on request.
- Consultation and medical history forms, using a form provider suitable for health information.
- Before and after galleries only with written patient consent and only where the rules that apply to you allow them.
- Aftercare, packages and gift cards if you offer them, plus a Google Business Profile that matches the site.
- Images: you supply them or book a local photographer; Kolonell does not shoot on site.
Bermuda's Personal Information Protection Act (PIPA) governs personal data, and health data calls for extra care. Professional regulators for medical practitioners and rules on advertising medical services and prescription-only medicines exist; your clinic must check them, including how reviews and testimonials can be shown. This is not legal advice.
What is the real 3-year bill?
An illustrative comparison for a clinic site of about 15 pages. Hosting and post-support changes are shared budget hypotheses, not Kolonell rates; Kolonell maintenance after the support period is quoted.
| Cost over 3 years | Local agency | Freelancer | Kolonell Growth |
|---|---|---|---|
| Build | 28 000 USD | 9 000 USD | 4 900 USD |
| Hosting (hypothesis, 45 USD/month) | 1 620 USD | 1 620 USD | 1 620 USD |
| Copywriting | Included | 1 500 USD (hypothesis) | Included |
| Photo shoot | Included | 1 800 USD (hypothesis) | 1 800 USD (hypothesis) |
| Changes (hypothesis, 150 USD/month after support) | 5 400 USD | 5 400 USD | 4 950 USD |
| Estimated 3-year total | 35 020 USD | 19 320 USD | 13 270 USD |
Five questions to put to every agency before signing
- Is the page list written down, including each treatment page?
- Who writes the copy, and who checks it against the advertising rules that apply to your clinic?
- Is the booking tool embedded or rebuilt, and at what price?
- Are the domain, hosting and admin access in the clinic's name?
- What happens after launch: how long is support and what do changes cost?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Red flags include guaranteed rankings, a domain held by the agency, a vague scope and copy promising results or risk-free treatments. Kolonell works remotely with clients across time zones, for example Orven Properties, a trilingual FR/EN/AR real-estate advisory site in Dubai with project pages and investor guides. Payment is by bank transfer or Wise, 50 % to start and 50 % at delivery. When your scope is ready, request a free quote.
Mini case study
Illustrative example, fictional persona: James owns a two-room aesthetic clinic in Hamilton offering skin treatments and laser. A local agency quotes 28 000 USD. He picks Kolonell Growth at 4 900 USD and books a local photographer at 1 800 USD, so 6 700 USD for the launch. Over 3 years, with identical hosting and change hypotheses, his estimated total is 13 270 USD instead of 35 020 USD, a difference of 21 750 USD that he keeps for equipment and staff training. Calls happen in his morning, with the team working on GMT.
FAQ
What is a realistic budget for an aesthetic clinic website in Hamilton?
Local and North American agencies usually quote 12 000 to 50 000+ USD, freelancers 4 000 to 14 000 USD. Kolonell's fixed prices are 2 900, 4 900 and 8 900 USD.
Is a remote studio a risk for a Bermuda clinic?
The risk sits in vague scopes, not in distance. Kolonell gives you a project manager, a weekly written update and delivery in 3 to 4 weeks for Starter and Growth.
Can my site be in English and French?
Yes, a bilingual EN/FR site is available from Premium at 8 900 USD. Other languages are supplied by the clinic or quoted separately.
Does Kolonell handle SEO after launch?
The site is built clean and fast, and ongoing search work is quoted on request. Support is 3 months after launch, 6 on Premium.
How is payment organised?
Bank transfer or Wise, 50 % at kickoff and 50 % at delivery. The domain is registered in the clinic's name.
Let's scope your project. Send us your treatment list and booking tool, and we will match you to Starter, Growth or Premium, from 2 900 USD and 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
