The verdict in three sentences
In Doha, redesigning an aesthetic and cosmetic clinic website costs roughly QAR 15,000 to 120,000 with a local agency in 2026 (about USD 4,100 to 33,000 at the pegged rate of about QAR 3.64 to USD 1), versus USD 4,900 (Growth) or USD 8,900 (Premium) on Kolonell's grid. For a clinic in West Bay, The Pearl or Lusail, the real work is the right-to-left Arabic version and a compliance review of health advertising content before go-live. No serious site promises results: the redesign removes before-and-after promises and puts the team, protocols and booking forward.
Which signals say a redesign is due?
- The site is English only, while a large share of patients search in Arabic.
- Treatment pages carry before-and-after galleries or wording such as "guaranteed results".
- Brand names of prescription-only medicines appear in menus or ads.
- The booking form asks for medical history in a free-text field.
- Booking sends visitors to a single phone number, with no slot or confirmation.
What does a redesign cost in Doha?
2026 ballpark, based on typical agency quotes and public local agency rate pages.
| Option | 2026 ballpark | Approximate equivalent | Arabic RTL |
|---|---|---|---|
| Doha freelancer | QAR 5,000 to 15,000 | USD 1,400 to 4,100 | rarely mastered |
| Mid-sized agency | QAR 15,000 to 50,000 | USD 4,100 to 13,700 | often an option |
| Established health and luxury agency | QAR 50,000 to 120,000 | USD 13,700 to 33,000 | included, with photography |
| Kolonell Starter | USD 2,900 | fixed price | no, one language |
| Kolonell Growth | USD 4,900 | fixed price | no, structure ready for Arabic |
| Kolonell Premium | USD 8,900 | fixed price | the multilingual tier, languages and RTL scope set in the quote |
Every tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Arabic translation or review by an independent native translator is a third-party cost unless set in the quote. See the international offer.
What must be reviewed before go-live?
| Content item | Risk | Redesign action |
|---|---|---|
| Before-and-after galleries | implied promise of results | remove, or have the clinic validate under applicable rules |
| Prescription-only medicine names | potentially restricted promotion | describe the treatment family in general terms |
| Patient testimonials | consent and advertising rules | publish only with written consent and internal sign-off |
| Practitioner bios | unverified titles and specialties | use exactly the licences held |
| Imagery | local modesty norms | understated photos, neutral framing, nothing suggestive |
| Booking form | health data in free text | name, contact, treatment of interest, slot, nothing more |
| Promotions and prices | incomplete statements | signed off by the medical director |
In Qatar, advertising by health facilities falls under Ministry of Public Health (MoPH) rules, in many cases with prior approval: check with your licensing contact. Personal data falls under Law No. 13 of 2016 on personal data privacy protection. This is not legal advice.
What timeline and which risks?
| Phase | Duration | Note |
|---|---|---|
| URL and treatment inventory | 3 to 5 days | find the pages that drive bookings |
| English copy signed off by the medical director | 1 to 2 weeks | no promised results |
| Arabic translation and review | 1 to 2 weeks, in parallel | independent native translator |
| Bilingual design and build | 3 to 4 weeks once content is ready | RTL mirroring, Arabic typography |
| Compliance review and testing | 4 to 5 days | copy reviewed before go-live |
Risks: ranking loss (URL inventory, 301 map, Search Console, hreflang tags for English and Arabic), migration of treatment content, integrations (booking software, patient records, messaging) linked or embedded on quote, downtime during the DNS switch, and unapproved advertising content.
What stays on quote: integrated online booking, patient portal, connection to the clinic's software, SEO work beyond the migration.
Questions to ask: who builds the RTL layout? Who reviews the Arabic? Does the 301 map cover both languages? What support after 3 months (at Kolonell: on quote)?
When a local agency is the better choice: if you want a photo and video shoot inside the clinic, daily management of your Arabic social media, or in-person help with approval procedures.
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Mini case study
Illustrative example: Corniche Aesthetic Clinic, an aesthetic clinic in Lusail, three practitioners, current site in English only.
Before: 64 English URLs, 9 before-and-after galleries, a 12-field form. After: 40 pages in English and 40 in Arabic, galleries removed, a 5-field form. 301 map: 64 lines, 24 pages merged into fuller treatment pages.
Budget: Premium tier USD 8,900, languages and RTL scope set in the quote, plus an independent native Arabic reviewer, about QAR 6,000 (around USD 1,650, third-party cost). Total: USD 10,550. A local agency quoted QAR 75,000, about USD 20,600. Gap: roughly USD 10,050.
FAQ
How much does an aesthetic clinic website redesign cost in Doha?
QAR 15,000 to 120,000 with a local agency, 2026 ballpark. At Kolonell, USD 4,900 for Growth and USD 8,900 for multilingual Premium.
Is the Arabic version included?
It belongs to the USD 8,900 Premium tier, languages and RTL scope set in the quote. Review by an independent native speaker is a third-party cost.
Can we keep before-and-after photos?
That is the clinic's decision under the applicable rules. In our illustrative case, all 9 galleries were removed as a precaution.
How long does the project take?
5 to 7 weeks overall, including 3 to 4 weeks of production once copy is approved in both languages.
Is online booking included?
A link to your existing tool, yes; full integration is on quote.
Let's scope your project. Arabic RTL version, compliance review and a 301 map priced on the Growth or Premium grid, in 5 to 7 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.