Website redesign for an aesthetic and cosmetic clinic in Brussels: budget, timeline and risks (2026)

The verdict in three sentences

For an aesthetic and cosmetic clinic in Brussels, a 2026 redesign typically costs €12,000 to €40,000 with a local agency, against €2,700 (Starter), €4,500 (Growth) or €8,200 (Premium) on Kolonell's fixed grid. The main risk is not technical: it is a site whose copy breaches Belgium's rules on advertising aesthetic medicine, with promised results or before-and-after photos. With a compliance review, a 301 redirect map for treatment pages and online booking priced separately, the site goes live in 3 to 4 weeks once content is approved.

Signals that a redesign is due

A clinic in Ixelles, Uccle, on Avenue Louise or in Woluwe that ticks three rows of this table is better off redesigning than fixing page by page.

What does a redesign cost in Brussels in 2026?

Prudent ranges, based on typical Brussels agency quotes and public rate pages, 2026 ballpark.

Every Kolonell tier includes a project manager reachable in your time zone, delivery in 3 to 4 weeks and 3 months of support. On quote: booking connected to your calendar, a patient area, practice software integration and ongoing SEO work. Details on the international websites offer.

What timeline, and which steps?

• Days 1 to 4: URL inventory, Search Console export, 301 redirect map for every treatment page that receives traffic.
• Days 5 to 10: treatment pages written to inform (what happens, prior consultation, general contraindications), with no promised results.
• Days 11 to 18: design, build, minimal forms.
• Days 19 to 22: language versions, compliance review by the responsible doctor.
• Days 23 to 25: QA, switch, monitoring.

Allow one to two extra weeks if the medical review of all three languages is not scheduled.

Which risks should you watch?

• Advertising: in Belgium, a 2013 law on aesthetic medicine strictly regulates advertising for these procedures. The site should stay informative: no promised results, no before-and-after photos, no aggressive promotions. Have your responsible doctor approve it.
• Search rankings: every treatment page that receives traffic needs a 301 redirect to its equivalent; 30 days of Search Console monitoring.
• Health data: the contact form is limited to name, contact, treatment of interest and preferred slot; no detailed medical data in an open form. GDPR and the Data Protection Authority (APD/GBA).
• Languages: a machine-translated Dutch page can contradict the French one; a review by a freelance translator (third-party cost) reduces that risk.
• Booking: connecting to your calendar is a separate project, quoted separately, with a fallback form.
• Downtime: switch on a Sunday evening, TTL lowered 48 hours before.

This is not legal advice.

When should you pick a Brussels agency?

A local agency is the better fit if you are launching a new visual identity with a photo shoot in the clinic at the same time, a custom patient area, or want in-person workshops with the whole medical team. Kolonell suits an informative, multilingual redesign with a clear scope. Questions to ask: who checks the copy for compliance? Can treatment pages be edited without a developer? Does the domain stay in your name? What does maintenance cost after the included period?

Mini case study

Illustrative example: Clinique Verdaine, on Avenue Louise, 2 doctors and 3 assistants, 18 treatment pages in French, incomplete Dutch and English versions.

• Local agency quote: €33,000.
• Kolonell Premium (the multilingual tier, languages set in the quote, here French, Dutch and English): €8,200.
• Dutch review by a freelance translator (third-party cost): about €900.
• Total excluding booking: €9,100, so €23,900 less than the local quote.

Connected booking stays on quote, and Kolonell maintenance after the 3 included months is on quote.

FAQ

Can we keep our before-and-after photos?

Advertising for aesthetic procedures is strictly regulated in Belgium; the prudent choice is to remove them from the site. A 1 to 2 day compliance review is planned before launch.

How many languages should a Brussels clinic plan for?

Often three: French, Dutch and English. The €8,200 Premium tier covers several languages, set in the quote.

Is booking included in the €4,500 Growth tier?

No. Growth includes an enquiry form; booking connected to your calendar is quoted separately.

How long does the redesign take?

Around 25 working days, so 3 to 4 weeks once content is approved. Allow 1 to 2 extra weeks for the multilingual medical review.

Will we lose traffic?

A temporary dip of 2 to 6 weeks is possible. A 301 map covering every treatment page sharply limits the risk.

For a precise estimate, request a free quote and list your treatments and languages.

Let's scope your project. Compliant treatment pages, three languages, redirects, booking on quote, a €2,700 to €8,200 budget and launch in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.