The verdict in three sentences
Palm Beach is one of the most expensive US markets for agency work: a private clinic website from a local or South Florida agency often lands in a 12 000 to 60 000+ USD ballpark in 2026, and an experienced freelancer in 4 000 to 12 000 USD, depending on scope. Kolonell's fixed prices stay the same wherever the clinic is, 2 900 USD (Starter), 4 900 USD (Growth) and 8 900 USD (Premium), with a project manager available on Eastern Time. For an executive health or concierge practice, the premium you pay locally mostly buys brand polish and meetings in person, so check which quote lines your patients will actually notice.
Why are Palm Beach quotes so far apart?
The island and West Palm Beach host concierge internal medicine, executive health, cardiology, dermatology, plastic surgery and longevity clinics serving a wealthy, seasonal and often international clientele. Agencies that work for luxury brands price accordingly, while smaller studios and freelancers compete on speed. The ranges below are a prudent 2026 ballpark built from public rate cards of South Florida agencies, Clutch.co profiles listing minimum project sizes and freelance platform rates (Upwork, Clutch listings). They are indicative only and depend on scope.
| Option | Price (2026 ballpark) | Delay | Strengths | Watch out for |
|---|---|---|---|---|
| Luxury branding agency, Palm Beach or Miami | 25 000 to 60 000+ USD | 12 to 24 weeks | Brand strategy, art direction, photography coordination | Copy and HIPAA tools often extra; long timelines |
| Mid-size South Florida web agency | 12 000 to 35 000 USD | 8 to 16 weeks | Solid build, local meetings | Retainers, often 100 to 200 USD/hour |
| Healthcare marketing agency | 15 000 to 50 000+ USD | 10 to 20 weeks | Medical templates, ads | Template look, bundled ad retainers |
| Freelancer | 4 000 to 12 000 USD | 4 to 10 weeks | Price, flexibility | Copy supplied by you, single point of failure |
| Kolonell Growth | 4 900 USD | 3 to 4 weeks | 10+ pages, blog, analytics, full SEO setup, native copy | No in-person meetings: Google Meet only |
| Kolonell Premium | 8 900 USD | Usually 4 to 6 weeks, written schedule | Unlimited pages, bilingual EN/FR, content strategy, 6 months support | Other languages supplied by the clinic or quoted |
Kolonell Starter at 2 900 USD (5 pages, contact form, video call booking, basic SEO) suits a single-physician practice that wants a clean, credible presence fast. You can compare the three plans on our international website offer.
What do you actually pay for in a high-end clinic quote?
| Quote line | Typical in a Palm Beach agency quote | Kolonell |
|---|---|---|
| Discovery and sitemap workshop | Several in-person sessions | Kickoff and structure validated on Google Meet |
| Art direction and custom design | Included, often the largest line | Custom design on every plan, validated before build |
| Copywriting | Often billed per page or left to the clinic | Included, native English or French |
| Photography and video | Coordinated, billed by the photographer | Supplied by the clinic or a local photographer you book |
| Booking and intake forms | HIPAA-compliant vendor sometimes extra | Third-party HIPAA-compliant tool integrated on all plans |
| Spanish or Portuguese pages | Translation agency, extra | Supplied by the clinic or quoted separately |
| Support after launch | Monthly retainer | 3 months included, 6 on Premium, then quoted |
A custom patient portal, membership area or intake dashboard is a custom application, quoted on request. Ongoing SEO work is quoted as well, with no compulsory monthly package.
What does a Palm Beach private clinic site need?
- Discretion. Many patients are public figures: no patient photos, no named testimonials, and a contact path that does not expose health details by email.
- Physician profiles with training, board certifications and languages spoken; international patients from Latin America and Europe often look for Spanish, Portuguese or French speakers.
- Membership or executive health programs explained clearly: what is included, annual structure, how to enroll.
- Travel and concierge information: access from PBI, private aviation terminals nearby, partner hotels for out-of-town patients.
- Seasonal hours and hurricane notices, editable in minutes.
Health data and advertising carry real obligations. HIPAA applies to covered entities and their business associates, so a form transmitting patient health information may need a HIPAA-compliant form or booking vendor and a business associate agreement (BAA). The HHS guidance on online tracking technologies, first issued in 2022, argues for keeping advertising pixels off appointment and condition pages. Ask your counsel whether any state privacy law applies to your practice. Health regulators and medical professional bodies restrict medical advertising (no guaranteed outcomes, no misleading claims, limits on testimonials and before/after images), so your medical director validates all content, especially for aesthetic procedures. ADA website accessibility litigation is a real risk; WCAG 2.1 AA is the common reference. This is not legal advice.
On proof, we only cite real work: TR Signing Group (trsigninggroup.com), a New Jersey notary and apostille service with a bilingual EN/FR site, quote requests with per-file verification, booking calendar, live chat and back office; and Orven Properties (orvenproperties.com), an off-plan real estate advisory in Dubai with a trilingual FR/EN/AR site for an international, high-net-worth audience. The domain is always registered in the client's name, all logins are handed over at delivery, and payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery.
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*Illustrative example, fictional clinic.* Dr. Harper is medical director of an executive health and preventive cardiology clinic in West Palm Beach, with patients flying in from New York, São Paulo and Paris. A luxury branding agency quotes 52 000 USD plus a 500 USD/month retainer; translations would be extra.
Agency over 3 years: 52 000 + 36 x 500 = 70 000 USD. Kolonell Premium: 8 900 USD with bilingual EN/FR and 6 months of support; Dr. Harper budgets a hypothetical 200 USD/month of maintenance for the remaining 30 months (6 000 USD), for a total of 14 900 USD. She keeps 5 000 USD aside for a local photographer and a Spanish translation supplied by her team. Even then, the gap is about 50 100 USD over three years. Third-party tools (HIPAA-compliant booking, hosting) are identical and excluded.
FAQ
How much does a private clinic website cost in Palm Beach?
As a 2026 ballpark, 12 000 to 60 000+ USD with local or South Florida agencies and 4 000 to 12 000 USD with a freelancer. Kolonell's fixed prices are 2 900, 4 900 and 8 900 USD.
Can a remote studio deliver the polish Palm Beach patients expect?
Design is custom on every plan and validated before development, with Google Meet reviews at times that suit you. Judge on real work such as the trilingual Orven Properties site, and on the written scope in your free quote.
How do you protect patient privacy on the site?
We integrate a HIPAA-compliant form or booking vendor that signs a BAA with the clinic, minimise form fields and keep ad trackers off patient pages. Your compliance lead validates the setup before launch, typically within the 3 to 4 week timeline.
Can the site be in Spanish or Portuguese?
Kolonell writes natively in English and French; Premium at 8 900 USD includes a bilingual EN/FR site. Spanish or Portuguese pages are supplied by the clinic or quoted separately.
What if we want a member portal later?
Start with Growth or Premium, then add the portal as a custom application quoted on request. The site is built so that a portal link or login area can be added without a redesign.
Let's scope your project. Tell us about your programs, patient languages and booking tool, and we will propose a fixed-price plan with a written schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.