E-commerce12 min read

Adobe Commerce vs Custom for Mid-Market B2B in Singapore (2026)

Mohamed Bah·Fondateur, Kolonell
October 24, 2026
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Adobe Commerce vs Custom for Mid-Market B2B in Singapore (2026)

Adobe Commerce vs Custom for Mid-Market B2B in Singapore (2026)

E-commerce

The verdict in three sentences

For 15,000 SKUs and a mostly professional customer base, PrestaShop (12,000 to 30,000 EUR excl. VAT) offers the best balance in France, while in Singapore the realistic shortlist is Magento, Adobe Commerce or a custom build because PrestaShop talent is scarce in Asia. WooCommerce (8,000 to 20,000 EUR) becomes fragile above 10,000 products with variants, and Magento Open Source (40,000 to 90,000 EUR) is only justified with very complex price lists or several country sites. Adobe Commerce, from 40,000 USD a year in licence fees, targets mid-market firms above 5 million EUR of online revenue.

The criteria that really matter for an industrial B2B seller

B2B spare parts e-commerce has nothing in common with a consumer shop. The CEO of a parts distributor in Strasbourg or Singapore must handle customer-specific prices from the ERP, company accounts with several buyers, online quotes, 30 or 60-day payment terms, search by manufacturer part number and PDF technical sheets. A 15,000-SKU catalogue with machine compatibility data weighs heavily on the database and on search speed.

B2B criterion (2026 status)WooCommercePrestaShopMagento Open SourceAdobe Commerce
Price per customer or groupPaid extension (100 to 300 EUR a year)Native per group, module for customer priceNative (groups), advanced via extensionNative, shared catalogues
Multi-buyer company accountsExtensionModule (200 to 500 EUR)ExtensionNative
Online quotesExtensionModuleExtensionNative
Performance at 15,000 SKUsAverage, cache and Elasticsearch requiredGood with cache and dedicated searchVery good, OpenSearch built inVery good
Developer availabilityVery highHigh in France, low in AsiaModerate, higher ratesCertified agencies, Singapore included
Average 2026 day rate400 to 550 EUR450 to 600 EUR650 to 900 EUR (SGD 900 to 1,300 in Singapore)750 to 1,000 EUR
Suitable monthly hosting80 to 250 EUR100 to 300 EUR300 to 900 EURCloud included in licence

Full 3-year budget

Build cost is only the first line. A B2B platform lives with its ERP connector (Sage, Cegid, SAP Business One, NetSuite), security updates and enhancements. The 3-year total cost gives a fairer picture.

Item (2026 order of magnitude, excl. VAT)WooCommercePrestaShopMagento Open SourceAdobe Commerce
Build and catalogue integration8,000 to 20,000 EUR12,000 to 30,000 EUR40,000 to 90,000 EUR80,000 to 200,000 EUR
ERP connector4,000 to 10,000 EUR4,000 to 12,000 EUR8,000 to 20,000 EUR10,000 to 25,000 EUR
Modules and licences per year500 to 1,500 EUR800 to 2,000 EUR1,500 to 4,000 EURFrom 40,000 USD
Hosting and maintenance per year3,000 to 6,000 EUR3,600 to 7,200 EUR9,000 to 18,000 EUR12,000 to 24,000 EUR
3-year total22,500 to 52,500 EUR29,200 to 69,600 EUR79,500 to 176,000 EUR228,000 EUR and more
Time to launch2 to 3 months3 to 4 months5 to 8 months6 to 10 months

On payments, plan for cards via Stripe or a bank acquirer (1.2 to 1.8% in France for European cards, around 3.4% + SGD 0.50 for Stripe in Singapore), bank transfers (PayNow in Singapore) and above all payment on terms for account customers, handled by the ERP or a B2B financing service (1 to 3% of the basket). In France, mandatory e-invoicing from September 2026 requires a clean export to your approved platform; in Singapore, InvoiceNow (Peppol) plays the same role.

When custom becomes an option

Above 50,000 SKUs, complex compatibility rules (part X fits machines Y and Z depending on the year) or a product configurator, a headless architecture or a custom build at 60,000 to 150,000 EUR excl. VAT can beat Magento and Adobe Commerce over time: no licence, code fitted to your flows, and a very fast front end for technicians ordering from their phone on site.

Mini case study

Thomas, CEO of a spare parts SME in Strasbourg (15,000 SKUs, 1,200 business customers), handles 3,800 orders a year by phone and email, each taking 12 minutes of data entry, i.e. 760 hours a year at 38 EUR loaded cost, about 28,900 EUR. He chooses PrestaShop with a B2B module and Sage connector for 34,000 EUR excl. VAT, plus 6,000 EUR a year of maintenance. If 60% of orders move online from year two, he saves 456 hours, or 17,300 EUR a year, or 11,300 EUR net of maintenance, for a payback of about 3 years, not counting night and weekend orders that did not exist before. A Singapore distributor with the same volume would land closer to Magento at 70,000 EUR, with a payback nearer 5 years unless labour costs are higher.

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FAQ

Can WooCommerce handle 15,000 SKUs?

Technically yes, but with many variants the WordPress database slows down without object caching and a dedicated search engine, which adds 1,500 to 3,000 EUR of work. Above 20,000 SKUs, PrestaShop or Magento are safer.

Is Magento Open Source free?

The licence is free, but skills cost 650 to 900 EUR a day and hosting 300 to 900 EUR a month. Human cost is what separates it from PrestaShop.

Can we show each customer's negotiated prices?

Yes, all four solutions support it with an ERP connector syncing price lists hourly or in real time. Allow 4,000 to 20,000 EUR depending on the ERP.

How long until launch?

From 2 to 3 months for WooCommerce to 5 to 8 months for Magento, including 3 to 6 weeks of product data enrichment.

Should we migrate if we already run WooCommerce?

Only if performance or B2B features are blocking. An optimisation at 3,000 to 6,000 EUR is often enough up to 10,000 SKUs.

Let's scope your project. Send us your SKU count, ERP and customer pricing rules: we will price the right platform, from 12,000 to 90,000 EUR excl. VAT depending on the solution, live in 3 to 8 months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.

Tags:#PrestaShop#Magento#WooCommerce#Singapore#B2B e-commerce#online payment
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.