The verdict in three sentences
An industrial buyer looking for a lab to run a test to a specific standard first compares the DAkkS accreditation scope and the turnaround time, two pieces of information missing from most laboratory websites. A redesign that adds a catalogue of 150 to 400 tests filterable by standard, material and sector, plus quote requests per standard, costs, as a 2026 ballpark in Berlin, between EUR 13,000 and 28,000 net with a 10 to 14 week timeline. With maintenance at EUR 150 to 400 a month, the project typically pays for itself with a handful of extra annual contracts.
What a test buyer is really looking for
The quality manager at an automotive supplier, a medical device maker or a packaging manufacturer arrives with a reference in mind: ISO 9227 for salt spray, DIN EN ISO 6892-1 for tensile testing, IEC 60068 for climatic tests. They want to know within a minute whether the test is accredited, under which scope annex, with what turnaround and from what sample quantity. If they cannot find it, they call a competitor or go through a lab marketplace that takes a cut.
Many labs in Berlin and Brandenburg still present test families as free text, a 40-page scope PDF and a generic contact form. Sales then receives requests with no standard, no material and no volume, and spends 30 to 45 minutes requalifying each one.
Must-have features and what they cost
| Feature | Role for the lab | Indicative cost 2026 |
|---|---|---|
| Catalogue of 150 to 400 tests with standardised entries | Be found on every standard | EUR 3,800 to 8,500 net |
| Filters by standard, material, sector, accreditation | Answer in under a minute | EUR 1,600 to 3,800 net |
| Accreditation badge and link to the DAkkS scope | Instant proof of compliance | EUR 450 to 1,000 net |
| Turnaround time per test | Removes the first objection | EUR 650 to 1,600 net |
| Multi-test quote request per standard | Qualified requests on arrival | EUR 2,000 to 4,300 net |
| Catalogue import from Excel or the LIMS | Updates without a developer | EUR 1,600 to 4,800 net |
| German and English catalogue | Export clients and foreign groups | Quoted on volume |
| Sector pages (automotive, medical, aerospace, construction) | SEO and sector credibility | EUR 1,300 to 3,200 net |
The total quickly exceeds the top of the range if everything is bespoke. The right method is to structure the catalogue in a CMS with typed fields (standard, method, matrix, turnaround, accreditation status) and plan an import from a spreadsheet, rather than typing 400 entries by hand.
Three ways to run the redesign
| Approach | Build budget | Maintenance per month | Timeline | Best for |
|---|---|---|---|---|
| WordPress theme, catalogue as static pages | EUR 6,500 to 11,000 net | EUR 90 to 160 | 6 to 8 weeks | Fewer than 80 tests |
| Agency redesign with CMS and structured catalogue | EUR 13,000 to 28,000 net | EUR 150 to 400 | 10 to 14 weeks | 150 to 400 tests |
| Client portal with sample tracking and reports | EUR 38,000 to 85,000 net | EUR 550 to 1,300 | 5 to 9 months | Multi-site groups |
| Kolonell, Premium brochure site | EUR 3,050 to 5,340 (2,000,000 to 3,500,000 FCFA) | EUR 53 to 183 (35,000 to 120,000 FCFA) | Set at scoping | Brochure and sector pages |
| Kolonell, simple custom application | EUR 3,810 to 6,100 (2,500,000 to 4,000,000 FCFA) | Depends on plan | Set at scoping | Filterable catalogue and quote per standard |
The client portal is tempting, but it is a second project. First make the offer visible and the requests usable. With Kolonell, the site and the catalogue can be split into two lots: a Premium brochure site and a custom web application for the catalogue engine. German legal requirements (Impressum, DSGVO consent, cookie banner under TTDSG) are part of the build in every case.
The 10 to 14 week sequence
Weeks 1 to 3: audit of the current site, extraction of the scope, data model for tests, choice of filters with the technical director. Weeks 4 to 6: wireframes, entry templates, sector page copy. Weeks 7 to 11: build, catalogue import, multi-test quote form, redirects from old URLs to protect rankings. Weeks 12 to 14: acceptance testing by the quality department, check of accreditation wording, launch.
Mini case study
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Jonas, head of sales at an 80-person accredited testing lab in Berlin, receives 60 quote requests a month, 35 % of them with no standard or volume. Each incomplete request costs 40 minutes of requalification: 21 requests × 40 min = 14 hours a month, at a loaded cost of EUR 60, so EUR 840 a month.
After a EUR 22,000 redesign with EUR 280 of monthly maintenance, incomplete requests drop to 8 %. Lost time falls to 5 requests × 40 min = 3.3 hours, or EUR 200: a gain of EUR 640 a month. If the catalogue also brings 2 new clients per quarter worth EUR 9,500 a year each at a 35 % margin, extra margin reaches 2 × 4 × 3,325 / 12 = EUR 2,217 a month in a full year. Total gain: EUR 2,857 minus EUR 280 of maintenance, so EUR 2,577 a month. Payback: 22,000 / 2,577 = 8.5 months.
FAQ
How much does an accredited lab website redesign cost in Berlin in 2026?
As a ballpark, EUR 13,000 to 28,000 net for a site with a structured catalogue of 150 to 400 tests. A simple theme without a filterable catalogue sits between EUR 6,500 and 11,000.
Can we display the DAkkS accreditation symbol?
Yes, within the rules for using the accreditation symbol: the registration number must be cited and only tests covered by the scope may be presented as accredited. Have the quality manager approve every release.
How do we keep 400 test entries up to date?
With an import from a spreadsheet or the LIMS, which costs around EUR 1,600 to 4,800 on the market. A quarterly update then takes under 2 hours instead of several days.
Should we publish test prices?
Rarely: most labs show a standard and an express turnaround, then price by sample count. Showing turnaround alone already cuts off-target requests by 30 to 40 %.
What maintenance budget should we plan after launch?
Plan EUR 150 to 400 net a month for security updates, backups and 1 to 3 hours of changes. It rises if the catalogue syncs continuously with the LIMS.
Let's scope your project. We define the test catalogue, the standard-based filters and the quote journey with you, on a 10 to 14 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
