The verdict in three sentences
An accounting firm website redesign in Dublin costs 5,000 to 10,000 EUR with a freelancer and 12,000 to 30,000 EUR with an Irish agency in 2026, over 6 to 10 weeks. The deciding factor is the site's ability to produce engagement letters (company formation, outsourced payroll), not its page count. A site that signs 8 payroll clients a year pays back a Growth budget in under twelve months.
What a redesign costs in 2026: Dublin market ranges
Most practices with 15 to 40 staff in Dublin still run a WordPress site built between 2016 and 2018: a purchased theme, generic 'Our services' pages, a single contact form and no lead tracking. A redesign means rebuilding around sellable offers, with one page per service and a booking funnel.
| Provider | 2026 budget (ex. VAT) | Timeline | Typically included | Monthly maintenance |
|---|---|---|---|---|
| WordPress freelancer | 5,000 to 10,000 EUR | 5 to 8 weeks | Adapted theme, 8 to 12 pages, form | 100 to 150 EUR |
| Irish agency (Dublin) | 12,000 to 30,000 EUR | 8 to 10 weeks | Custom design, SEO copywriting, 15 to 25 pages | 150 to 300 EUR |
| Accounting-sector website platform | 150 to 400 EUR per month | 2 to 4 weeks | Sector template, shared content | Included in subscription |
| Kolonell Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | 6 to 8 weeks | Custom design, blog, analytics, service pages | 75,000 FCFA (110 EUR) Standard |
| Kolonell Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | 8 to 10 weeks | Animations, advanced SEO, calculators | 120,000 FCFA (180 EUR) Premium |
The freelancer, agency and platform ranges are 2026 market estimates for Ireland. Kolonell's prices come from its own grid and do not claim to reflect the market. Most of the gap comes from copywriting: an agency writing 20 optimised pages often bills 4,000 to 6,000 EUR for content alone.
The pages that actually produce engagement letters
A profitable practice website is built around 4 to 6 offers, each with its own page, an entry price and a call to action. The table below gives a conversion benchmark for a mid-sized urban practice.
| Page / offer | Target monthly traffic | Enquiry conversion rate | Enquiries per month | Annual margin per client |
|---|---|---|---|---|
| Company formation Dublin | 400 visits | 3% | 12 | 600 to 900 EUR (year 1) |
| Outsourced payroll for SMEs | 250 visits | 2.5% | 6 | 450 EUR |
| Bookkeeping for contractors | 300 visits | 2% | 6 | 700 EUR |
| Landlord and rental property tax | 350 visits | 3.5% | 12 | 300 EUR |
| Director salary vs dividend calculator | 200 visits | 6% | 12 | Lead qualification |
| Careers page | 150 visits | 4% | 6 applications | Lower hiring costs |
These figures are estimates for a site that ranks well on local queries ('accountant Dublin company formation', 'outsourced payroll Ireland'). The key point: the payroll page should show an indicative price per payslip (often 15 to 30 EUR) and offer a video call in two clicks. A generic footer form converts two to three times less.
To sustain these pages over time, monthly SEO is usually needed. Kolonell offers monthly SEO plans: Essentiel at 100,000 FCFA (150 EUR), Growth at 200,000 FCFA (300 EUR) and Premium at 350,000 FCFA (530 EUR).
Mini case study
Illustrative scenario: Aoife, managing partner of a 25-person practice in Dublin, compares two options. The Dublin agency quotes 20,000 EUR plus 220 EUR monthly maintenance, or 22,640 EUR in year one. The Growth offer at 2,000,000 FCFA (3,050 EUR) with Standard maintenance at 75,000 FCFA per month (110 EUR) comes to 4,370 EUR in year one.
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Her goal: 10 new payroll clients per year at 450 EUR annual margin each, i.e. 4,500 EUR of recurring margin. With the first option, acquisition cost is 2,264 EUR per client in year one and payback takes about 5 years of margin. With the second, it drops to 437 EUR per client and payback happens within 12 months, before counting company formations and landlord tax work.
FAQ
How long does an accounting firm website redesign take?
Allow 6 to 10 weeks from the scoping workshop to launch. Writing the service pages and getting partner sign-off often account for 40% of the timeline.
Should we stay on WordPress?
Not necessarily. If the current site has fewer than 50 indexed pages and few backlinks, a rebuild on a modern stack costs about the same and often halves mobile load time.
Do professional body rules limit what we can publish?
Chartered Accountants Ireland and ACCA allow advertising and published fees as long as the content is accurate and not misleading. Showing an indicative price per payslip is therefore possible and lifts conversion.
What budget should we plan after launch?
Plan 100 to 300 EUR per month for maintenance on the Irish market, or 35,000 to 120,000 FCFA (50 to 180 EUR) with Kolonell depending on the level, plus optional SEO from 100,000 FCFA (150 EUR) per month.
How many pages does a 25-person practice need?
Between 15 and 25 pages is enough: one page per sellable service, one per key sector (contractors, construction, e-commerce), team, careers and a blog with 2 posts a month.
Let's scope your project. Send us your priority services, your current site and your new-client target, and we will price a Growth or Premium redesign with a 6 to 10 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
