The verdict in three sentences
In 2026, a London accounting firm pays 50 to 150 GBP per user per month for a market suite, or invests 55,000 to 130,000 GBP in a custom tool amortised over 4 to 5 years. The economic tipping point sits around 25 to 30 active users, beyond which recurring licences overtake the cost of a dedicated build. The Making Tax Digital expansion in 2026-2027 makes native integration a decisive selection criterion, not an option.
What you actually pay in 2026
A licence's headline price hides the full cost: add-on modules (payroll, final accounts, review), storage, training, and per-seat surcharges as the firm grows. Custom flips the logic: high upfront cost, then stable maintenance and zero per-seat surcharge.
| Item (2026, order of magnitude) | Market licence | Custom build |
|---|---|---|
| Setup / initial cost | 2,000 - 6,000 GBP | 55,000 - 130,000 GBP |
| Per user / month | 50 - 150 GBP | 0 (included) |
| Annual maintenance | included (variable) | 12%/yr of build |
| Go-live delay | 2 - 6 weeks | 4 - 7 months |
| Making Tax Digital integration | vendor-dependent | native, custom |
| Additional seat cost | +50 to 150 GBP/mo | marginal |
A competent day rate for this domain work runs 380 to 620 GBP in London in 2026. A 75,000 GBP project therefore represents roughly 120 to 190 person-days, review and acceptance included.
The 25-user threshold
The question isn't "licence or custom" in the abstract, but from how many staff the recurring cost exceeds ownership. Let's compare cumulative 5-year cost, a licence at 90 GBP/user/month against a 75,000 GBP build plus 12% maintenance.
| Users | Licence 5 yrs | Custom 5 yrs (75k + maint.) | Winner |
|---|---|---|---|
| 10 | 54,000 GBP | 120,000 GBP | licence |
| 20 | 108,000 GBP | 120,000 GBP | licence |
| 30 | 162,000 GBP | 120,000 GBP | custom |
| 40 | 216,000 GBP | 120,000 GBP | custom |
| 60 | 324,000 GBP | 120,000 GBP | custom |
Below 25-30 seats, the licence wins on pure TCO. Above that, custom becomes profitable and makes you the owner, free from the vendor's pricing grid.
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Mini case study
James, partner at an accounting firm in the City of London, has 38 staff. His market suite costs 38 x 100 GBP = 3,800 GBP/month, or 45,600 GBP/year, excluding review and final-accounts modules billed on top (about 11,000 GBP/year). Over 5 years he spends nearly 283,000 GBP without ever owning the tool. A custom production portal with native Making Tax Digital was quoted at 115,000 GBP + 13,800 GBP/year maintenance, i.e. 184,000 GBP over 5 years. Estimated saving: 99,000 GBP over the period, plus the end of per-seat surcharges on every hire.
FAQ
Should we wait for Making Tax Digital to fully roll out before investing? No: the 2026-2027 timeline is known and a tool built now must already comply. Delaying means paying for an urgent migration, often 15 to 25% more expensive.
Can we keep our production software and add custom around it? Yes, it's common: keep the regulatory engine and build the client portal, document management and dashboards. Budget 35,000 to 70,000 GBP for that layer.
How long to go live with custom? Between 4 and 7 months depending on scope, with a usable first version by month 3 if the project is split into batches.
Is the 12% maintenance negotiable? It depends on service level (response time, included evolutions). A 10% contract exists for a stable scope, up to 18% with on-call support and guaranteed regulatory updates.
What if the firm doubles in size? That's precisely custom's advantage: no per-user surcharge, unlike a licence that scales linearly with headcount.
Let's scope your project. Share your headcount, current suite and Making Tax Digital deadline: we'll cost licence vs custom against your real 5-year TCO. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

