The verdict in three sentences
For a Dublin practice with 10 to 15 staff, a custom website at EUR 4,500 to 9,000 ex. VAT with calculators is the only format that reliably brings in start-up founders and small-business clients. Template sites sold by accountancy networks at EUR 89/month look reassuring but are indistinguishable: the same layout runs for hundreds of firms, with duplicated copy that Google ignores. Aim for 15 to 25 qualified meeting requests per month after 6 months, an acquisition cost of roughly EUR 30 to 60 per prospect.
The three options on the market in 2026
A partner comparing quotes will usually see three families of offers. Their entry price says little about their real three-year cost.
| Option | Upfront price | Monthly cost | 3-year cost | Calculators | Unique content |
|---|---|---|---|---|---|
| Network template site | EUR 0 to 500 | EUR 89 | EUR 3,200 to 3,700 | Generic, not customisable | No, shared copy |
| WordPress theme set up by a freelancer | EUR 1,800 | EUR 30 to 60 | EUR 2,900 to 4,000 | Third-party plugin, often slow | Partial |
| Custom site, Essential plan | EUR 4,500 | EUR 90 | EUR 7,700 | 1 calculator (payroll cost) | Yes |
| Custom site, Growth plan | EUR 6,500 | EUR 130 | EUR 11,200 | 2 calculators + online booking | Yes, + 6 articles |
| Custom site, Premium plan | EUR 9,000 | EUR 180 | EUR 15,500 | 3 calculators + client portal | Yes, + 12 articles |
| Redesign by a large national agency | EUR 15,000 to 25,000 | EUR 250 | EUR 24,000 to 34,000 | Custom | Yes |
The gap between EUR 3,200 and EUR 11,200 over three years looks large. It pays back with three or four new company-formation engagements a year, each worth roughly EUR 2,400 to 4,000 in first-year fees (2026 order of magnitude).
What really drives the price: calculators and expert content
The typical visitor to an accountancy site wants an answer before booking: "sole trader or limited company?", "what does an employee on EUR 40,000 really cost me?". A well-built calculator captures their email at the exact moment they get the result, which makes it the site's number one lead generator.
| Quote line | 2026 range (ex. VAT) | Timeline | Lead impact |
|---|---|---|---|
| Scoping, sitemap, mock-ups | EUR 900 to 1,600 | 1 to 2 weeks | Indirect |
| Build of 10 to 15 pages | EUR 1,800 to 3,200 | 2 to 3 weeks | Medium |
| Employer cost calculator (PRSI, USC) | EUR 800 to 1,500 | 1 week | High |
| Sole trader vs limited company calculator | EUR 700 to 1,300 | 1 week | Very high |
| Online booking + email reminder | EUR 300 to 600 | 2 to 3 days | High |
| 6 expertise pages written (start-ups, landlords, contractors) | EUR 600 to 1,200 | 1 to 2 weeks | High for local SEO |
| Google Business Profile and Dublin local SEO | EUR 300 to 500 | 3 days | Medium to high |
Two points to watch. Tax and payroll thresholds change with every Budget: require an annual update included in the EUR 90 to 180/month maintenance. On compliance, professional bodies regulate advertising: no promised tax savings, and your practising certificate details must appear in the legal notices.
Realistic timeline: 6 to 8 weeks
Delays almost always come from content, rarely from development. Plan a half-day workshop with the partner and the payroll lead, then two review rounds. Avoid starting during the October and January tax deadlines, when nobody internally has time to review.
| Week | Deliverable | Who signs off |
|---|---|---|
| 1 | Scoping workshop, list of pages and calculators | Partner |
| 2 | Home and service page mock-ups | Partner + manager |
| 3 to 4 | Build, copy integration | Agency |
| 5 | Calculators, tests on 2026 thresholds | Payroll team |
| 6 | QA, legal notices, GDPR | Partner |
| 7 to 8 | Launch, redirects, conversion tracking | Agency |
Mini case study
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Thomas, partner in a 12-person practice in Dublin 2, was getting 4 enquiries a month from a EUR 89/month network template. He invests EUR 6,500 in the Growth plan plus EUR 130/month maintenance. By month six the site generates 18 meeting requests a month, 30% of which become engagements, about 5 new clients a month. With average first-year fees of EUR 1,800 per small business, that is EUR 9,000 of additional monthly revenue at cruising speed. The total first-year cost (EUR 6,500 + EUR 1,560 maintenance) is covered within the first normal month.
FAQ
Is a EUR 89/month network site enough for a small practice?
For a basic presence, yes, but it rarely generates more than 3 to 5 enquiries a month because its content is identical to other firms'. Above 8 staff, a dedicated EUR 4,500 site becomes more profitable from year two.
How much does maintenance cost for an accountancy website?
Budget EUR 90 to 180 a month, covering EU hosting, backups, security updates and the annual refresh of calculator thresholds. A wrong calculator hurts your image more than having none at all.
Do we need a client portal on the website?
Not necessarily: if you already use a document-collection platform, a link is enough. An integrated portal adds EUR 1,500 to 3,000 and only makes sense above 300 active clients.
How long before enquiries start coming in?
The first calculator leads often arrive within 4 weeks of launch. Ranking on "accountant Dublin" takes 4 to 6 months to reach page one.
Can we display our prices?
Yes, and showing a starting fee (for example "company formation from EUR 890") increases contact rates by 20 to 40% in our experience. Stick to ranges and state what is included.
Let's scope your project. Tell us your page count, the calculators you want and your EUR 4,500 to 9,000 budget range, and we will propose a 6 to 8 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
