Online Advertising
Ad campaigns that generate real ROI
Meta Ads, Google Ads and LinkedIn Ads optimized for the African market. Precise targeting, measurable ROI and continuous optimization.
Stop burning your advertising budget
Most businesses waste 50% of their Ads budget due to approximate targeting and lack of optimization.
Wasted budget
Your ads reach the wrong people and don't generate sales.
Approximate targeting
Impossible to precisely reach your ideal customers in West Africa.
No tracking
No idea of customer acquisition cost or return on investment.
Ineffective creatives
Visuals and ad copy that don't grab attention.
Campaigns that convert
Expert management of your ad campaigns with precise targeting, high-performing creatives and daily optimization.
Meta Ads
Facebook and Instagram Ads with demographic targeting, interests and lookalike audiences.
Google Ads
Search, Display and YouTube Ads to capture purchase intent on Google.
LinkedIn Ads
B2B targeting by function, industry and company size for premium B2B.
Professional creatives
Visuals, videos and ad copy optimized for the African market.
Continuous A/B Testing
Systematic testing of audiences, creatives and landing pages.
ROI Dashboard
Real-time tracking of cost per lead, cost per acquisition and ROAS.
Our Ads management
Strategy & Setup
Define objectives, target audiences, budget and campaign structure.
Creation & Launch
Create visuals, write ads and launch campaigns.
Daily optimization
Performance tracking, bid adjustment and audience optimization.
Reporting & Scale
Detailed reports, insights and scaling of performing campaigns.
Advertising management
Our fees represent 15-20% of your monthly ad budget. Ad budget is managed directly on your accounts.
Starter
- 1 platform (Meta or Google)
- Setup and configuration
- 2 active campaigns
- Basic creatives
- Monthly reporting
- Weekly optimization
Growth
- 2 platforms
- A/B testing creatives
- 5+ active campaigns
- Professional creatives
- Optimized landing pages
- Bi-monthly reporting
- Daily optimization
Scale
- All platforms
- Omnichannel strategy
- Unlimited campaigns
- Video ad production
- Conversion funnels
- Advanced retargeting
- Weekly reporting
- Dedicated project manager
Frequently asked questions
Our clients speak
"Cost per lead divided by 3 in 2 months. Daily optimization makes all the difference."
Alpha B.
Founder, ImmoDakar
"Meta Ads managed by Kolonell bring us 20 new clients per week."
Fatim T.
Director, Beauty Queen Salon
"Reporting is transparent and detailed. We know exactly where every franc goes."
Jean-Marc D.
CEO, Express Livraison
Maximize your advertising ROI
Free audit of your existing campaigns and optimization recommendations in 48h.
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