The verdict in three sentences
In St Helier, Jersey, a yacht and private jet charter website built by an island agency costs, as a 2026 order of magnitude, between 6 000 and 28 000 GBP, and a bilingual English and French version often adds a translation line on top. Kolonell builds the yacht pages, the itineraries to Saint-Malo, Chausey and the other Channel Islands and a qualified request journey for a fixed price of 2 300, 3 900 or 6 900 GBP, with a bilingual EN/FR site written natively in Premium. Judge the quotes on the three-year cost, on the quality of the French, and on how clearly the site separates what you manage from what you broker.
Why does a Jersey charter website cost what it costs?
The island market is small. There are fewer agencies than in a mainland city of similar wealth, several of them focus on the finance sector, and some charter businesses end up briefing studios in London or the south of England. These figures are cautious orders of magnitude, not official prices, based on public price pages of Jersey and UK agencies, minimum project sizes on Clutch.co profiles, published hourly rates (often 70 to 120 GBP an hour on the island) and freelancer rates on Upwork and PeoplePerHour.
| Criterion | Jersey agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 6 000 to 28 000 GBP | 2 500 to 8 000 GBP | 2 300 / 3 900 / 6 900 GBP, fixed price |
| French version | Often subcontracted, billed extra | Rarely offered | Native EN/FR copy included in Premium |
| Changes outside scope | Often 70 to 120 GBP an hour | Often 45 to 80 GBP an hour | Quoted in writing before any work |
| Typical timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photos at the marina or at sea | Often available | Sometimes | Not included: owners' images with permission, or a local photographer |
| Support after launch | Separate retainer | Case by case | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, every access handed over |
A Jersey freelancer who already knows the marina can be a sound choice for a simple English site. Where Kolonell differs is the French: we write it natively, as we did for TR Signing Group (trsigninggroup.com), a bilingual FR/EN notary and apostille site in New Jersey. The full offer is on our international websites page.
Payment is by bank transfer or Wise, 50 % at kick-off and 50 % at delivery. Your project manager follows your time zone, with Google Meet calls at your hours and a written update every week. The team is based in Senegal (GMT): the same time as Jersey in winter, one hour behind in summer.
What does a St Helier charter business need from its site?
St Helier's marinas sit at the edge of one of the largest tidal ranges in the world, which shapes every itinerary: departure times follow the tide, and a day to Chausey or a weekend to Saint-Malo, Granville or Sark depends on it. Clients are typically wealthy island residents, finance professionals with weekend boats, visitors from London and French guests from Brittany and Normandy. Private aviation here usually means flights in and out of Jersey Airport for residents and their families, arranged with operators based in the UK or in Europe. The site should:
- explain tides and timings simply, with a clear rule for rescheduling when conditions are wrong;
- present yachts honestly: managed yachts, brokered yachts and partner boats labelled as such;
- qualify requests: dates, guests, destination, overnight or day, crew needed, budget band;
- speak natural French, because a French guest notices a machine translation in the first line;
- protect privacy: no owner names, no guest photos.
The facts on status and rules. A private flight is performed by an operator holding an Air Operator Certificate (AOC), overseen by the competent civil aviation authority, which may be the UK CAA or an authority under EASA depending on the operator. A broker should not present itself as the operator and should say who operates. Yacht charters follow the rules of the flag and of the place of operation; check local requirements with the island's harbour and maritime authorities, and remember that VAT or local taxes on a charter depend on where it takes place. On data, the Data Protection (Jersey) Law 2018 applies, supervised by the Jersey Office of the Information Commissioner, and if you actively target guests in France the EU GDPR may also be relevant. WCAG 2.2 AA is the sensible accessibility target. This is not legal advice.
What does each package include for a Jersey yacht manager or broker?
| Element | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Yacht pages | One gallery of yachts and boat types | One page per yacht or category, with crew and cabins | Detailed pages, managed and brokered yachts clearly separated |
| Itineraries | Short list of day trips | Pages for Chausey, Sark, Guernsey and Saint-Malo | Seasonal itineraries with tide notes and weekend programmes |
| Private flights | One page | Page on arrivals and departures at Jersey Airport | Separate aviation journey with its own request form |
| Request form | Short form | Qualified form: dates, guests, destination, crew, budget band | Separate journeys for day trips, weeks and flights |
| Bilingual EN/FR | No | No | Included, written natively |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written plan at kick-off, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
A live booking calendar, a tide-linked scheduling tool, an owner portal with usage reports or a connection to your yacht management software is a custom application, quoted separately. Ongoing search engine work is quoted on request.
What is the three-year cost?
The table applies the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Jersey agency (mid-range) | Kolonell Premium |
|---|---|---|
| Build of a bilingual EN/FR charter site | 22 000 GBP | 6 900 GBP |
| French translation | Subcontracted, 1 800 GBP | Included |
| Support included after launch | Per contract | 6 months included |
| Maintenance (same assumption) | 110 GBP a month over 30 months, 3 300 GBP | 3 300 GBP, on quote |
| Six new itinerary or yacht pages | 12 hours at 100 GBP, 1 200 GBP | Quoted beforehand, assumption 800 GBP |
| Photography at the marina | Often bundled, 0 GBP | Local photographer, 1 000 GBP |
| Indicative total | 28 300 GBP | 12 000 GBP |
The grid helps you compare like with like; it is not a forecast of your invoice.
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What should you ask before signing?
- Who writes the French, and will a native speaker review it?
- Are the yacht images licensed by the owners, or taken from a shipyard brochure without permission?
- Does the quote include a booking engine at a brochure site price? That is a warning sign.
- Does the form avoid passports and payment details at first contact?
- Is the domain registered in your name, and how fast do you receive every access if you leave?
Mini case study
Illustrative example. Hélène R. manages a few motor yachts for Jersey owners and brokers charter weeks to Saint-Malo and the Brittany coast. Half her guests are French, and her English-only site sends them to a translation tool. She compares two quotes:
- A Jersey agency: 21 000 GBP, French subcontracted, 12 weeks.
- Kolonell Premium: 6 900 GBP, native EN/FR, usually 4 to 6 weeks, plus a local photographer for a day at the marina at 1 000 GBP.
Kolonell option: 6 900 + 1 000 = 7 900 GBP, against 21 000 GBP, a gap of 13 100 GBP. In return, Hélène obtains the owners' written consent for each yacht photo herself and briefs the photographer.
FAQ
How much does a yacht charter website cost in St Helier?
As a 2026 order of magnitude, a Jersey agency charges 6 000 to 28 000 GBP. Kolonell charges a fixed 2 300, 3 900 or 6 900 GBP.
Is the French version really included?
Yes, in Premium at 6 900 GBP the site is bilingual EN/FR with native copy. Starter and Growth are in one language.
Can the site show yachts I do not manage?
Yes, labelled as brokered or partner yachts and with the owner's permission for images. Mixing them with managed yachts without saying so is a common mistake.
Which data law applies to my contact form?
The Data Protection (Jersey) Law 2018 applies, and the EU GDPR may be relevant if you target guests in France. Keep the form to what you need, for example 6 to 8 fields.
Do you come to Jersey for meetings or photos?
No. Kolonell works remotely with calls at your hours and does not shoot on site; a local photographer usually costs 600 to 1 300 GBP for a day.
Let's scope your project. Send us your current site, your yachts or services and the languages your guests speak, and we will reply with a fixed-price package and a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
