The verdict in three sentences
In Nassau, a yacht and private aviation charter website costs, as a 2026 order of magnitude, roughly 8 000 to 30 000 USD with a local agency and 2 000 to 7 000 USD with a local freelancer (the Bahamian dollar trades at par with the US dollar), so a good Nassau freelancer can be as cheap as or cheaper than Kolonell. Kolonell charges a fixed 2 900 USD, 4 900 USD or 8 900 USD and adds native copywriting, a project manager and a written scope, but no on-site photography. The decision comes down to the three-year cost and to who will write, photograph and update your itinerary pages before each season.
What does a Nassau charter site have to do?
Nassau is the gateway to the Exuma Cays, the Berry Islands and Eleuthera, and most yacht demand comes from US and Canadian visitors who fly in, often by private jet into Lynden Pindling International Airport, then board a crewed catamaran or motor yacht for a few days or a week. Paradise Island and the harbour marinas host larger yachts in winter, while the hurricane season (1 June to 30 November) slows bookings and raises cancellation questions. A charter site here typically needs:
- itinerary pages (Exumas, Berry Islands, Eleuthera, day trips from Nassau) written for first-time charterers;
- a qualified request form: dates, guests, children, arrival airport, preferred vessel type, budget range, flexibility;
- a fly-in page for clients who need a private flight from Florida or the North East, with a clear note on who operates the flight;
- a hurricane-season and cancellation page written with your own terms;
- real photos of your boats and crews, which matter more here than any design effect.
How do Nassau agencies, freelancers and Kolonell compare on price?
The figures are cautious orders of magnitude, not official data. They come from public price grids of Bahamian and Florida agencies, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (often 75 to 140 USD per hour) and freelancer rates visible on Upwork and Fiverr (often 35 to 80 USD per hour).
| Criterion | Agency in Nassau | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 8 000 to 30 000 USD | 2 000 to 7 000 USD | 2 900 USD / 4 900 USD / 8 900 USD, fixed price |
| Change rate | Often 75 to 140 USD per hour | Often 35 to 80 USD per hour | Quoted before any work |
| Usual timeline | 6 to 12 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photos on board or at the marina | Often offered | Sometimes, can come on site | Not included: your images or a local photographer |
| English copywriting | Often billed separately | Usually written by you | Native copywriting included, bilingual FR/EN from Premium |
| Project management and written scope | Yes | Variable | Project manager, weekly written update |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Calls run on Google Meet at your hour; the team works on GMT from Senegal, five hours ahead of Nassau in winter and four in summer. Kolonell's first North American client, TR Signing Group (trsigninggroup.com), a notary and apostille service in New Jersey, works in the same Eastern time zone as Nassau with a bilingual FR/EN site; it is not a charter business. Details on our international website offer.
What does the site cost over three years, freelancer included?
All three columns use the same maintenance assumption, since Kolonell maintenance after the support period is quoted.
| Item over 36 months | Nassau agency | Nassau freelancer | Kolonell Growth |
|---|---|---|---|
| Site build | 18 000 USD | 5 000 USD | 4 900 USD |
| English copywriting of all pages | Often extra, 2 000 USD | Written by you or a writer, 1 500 USD | Included |
| Maintenance (same assumption) | 150 USD a month over 33 months, 4 950 USD | 4 950 USD | 4 950 USD, quoted |
| 6 new itinerary pages before the seasons | 10 hours at 110 USD, 1 100 USD | 10 hours at 55 USD, 550 USD | Quoted upfront, assumption 900 USD |
| Indicative total | 26 050 USD | 12 000 USD | 10 750 USD |
The gap between a solid freelancer and Kolonell is small here, and a freelancer can photograph your boats in person. Kolonell makes sense when you want copy written for US and Canadian charterers, a fixed price and a structured project, not because it is dramatically cheaper.
What does each Kolonell plan include for a Bahamas charter company?
| Element | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Pages | Home, boats, charters, about, contact, legal | Starter plus itinerary pages and a fly-in page | Growth plus destination guides and a full FAQ on how charter works |
| Vessel pages | One gallery | One page per vessel type (catamaran, motor yacht, day boat) | Detailed pages with cabins, crew and inclusions |
| Request form | Short form | Dates, guests, arrival airport, vessel type, budget range | Separate yacht and private flight flows, callback slot |
| Hurricane-season page | Included | Included | Included, with linked FAQ |
| Bilingual FR/EN | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written plan at kickoff, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
Online booking with a live availability calendar, deposits by card, instant pricing, an automated empty legs feed or a crew and fleet management tool is a custom application, quoted separately. Ongoing search engine optimisation is quoted too.
Which rules apply to a charter site in Nassau?
For private flights, the operator holds an air operator certificate (AOC) from a civil aviation authority, the local civil aviation authority for Bahamian operators and the FAA for US operators flying charters under Part 135. A broker must not present itself as the operator and should say who operates the flight, and the US DOT rules on air charter broker advertising matter when you sell to US customers. Commercial yacht charter depends on the flag of the vessel and the rules for Bahamian waters, so confirm your own position with the competent Bahamian authorities. On data, follow the Bahamian data protection law for the inquiries you collect, and remember that US state laws such as the CCPA/CPRA can matter for California residents. Use WCAG 2.1 AA as a benchmark, which also helps with the ADA expectations of US visitors. This is not legal advice.
Which red flags should you watch for?
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- Stock photos of boats that are not yours, presented as your fleet.
- Our jet wording when you only arrange flights through operators.
- No written scope: page count, revision rounds and copy responsibility should be listed.
- A booking calendar promised inside a small brochure budget.
- The domain registered in the supplier's name.
Ask: who writes the itinerary pages, what an extra page costs before next season, and how fast you get every login if you switch supplier.
Mini case study
Illustrative example. Darius K. runs a crewed catamaran charter business from a Nassau marina with trips to the Exumas, and partners with a jet broker for fly-in guests from Florida. Before the winter season he compares:
- Nassau freelancer: 4 500 USD, design and build, Darius writes the copy, photos taken on board by the freelancer.
- Kolonell Growth: 4 900 USD, native English copy for itinerary and fly-in pages, plus a half-day local photographer at 800 USD.
Kolonell route: 4 900 + 800 = 5 700 USD, against 4 500 USD plus about 20 hours of Darius's own writing time. If he values that time at 60 USD an hour, the freelancer route reaches 4 500 + 1 200 = 5 700 USD, the same total. The choice then rests on who he wants to work with, not on price.
FAQ
Is a Nassau freelancer cheaper than Kolonell?
Often yes on build price: 2 000 to 7 000 USD as a 2026 order of magnitude, against 2 900 USD, 4 900 USD or 8 900 USD at Kolonell. Kolonell includes native copywriting and a fixed scope, which narrows the gap.
Can our site take deposits online?
The brochure site collects qualified requests. Card deposits, an availability calendar or instant pricing are a custom application, quoted separately.
Do you come to the marina to photograph the boats?
No, Kolonell has no on-site shoots. A local photographer costs, as an order of magnitude, around 600 to 1 200 USD for a half day.
How fast can the site be live before the season?
Starter and Growth are delivered in 3 to 4 weeks once content and photos are ready. Premium follows a written plan, usually 4 to 6 weeks.
How do we explain our partnership with a jet broker?
The fly-in page names the broker relationship and states that flights are performed by AOC holders. Every plan includes a status and safety page. This is not legal advice.
Let's scope your project. Send us your boats, itineraries and current site, and we will reply with a fixed-price plan delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.