The verdict in three sentences
In Hamilton, Bermuda, a private aviation and yacht charter website from a local agency costs, as a 2026 order of magnitude, roughly 15 000 to 50 000 USD (the Bermuda dollar trades at par with the US dollar), and a live quote tool or client area pushes that higher. Kolonell builds aircraft and yacht category pages, a qualified request flow and the legal and status pages for a fixed 2 900 USD, 4 900 USD or 8 900 USD, the Premium plan adding a bilingual FR/EN site. For a Bermuda broker the useful yardstick is the three-year cost together with response speed for executives who book flights at short notice.
Who books private flights and yachts from Bermuda, and what must the site show?
Hamilton's clientele is shaped by the island's reinsurance and insurance sector, international business companies and wealthy residents, plus visitors arriving for board meetings or the sailing calendar. Bermuda sits roughly two hours by air from the US East Coast, so short-notice flights to New York, Boston or Miami are a classic request from L.F. Wade International Airport. On the water, the island is a traditional stopover for transatlantic yacht crossings and the finish of the biennial Newport Bermuda Race, and many local clients charter yachts elsewhere, in the Caribbean or the Mediterranean, rather than around the island. A credible site therefore needs:
- a status page that says whether you act as broker or operator and how you choose operators;
- a short request flow suited to an assistant booking for an executive: route, date, passengers, return, flexibility;
- discretion: no client names, no tail numbers of clients' aircraft, no passenger photos;
- fast contact options (phone, email, a callback slot) displayed on every page;
- separate yacht charter pages for crewed weeks abroad and day charters locally.
What do Hamilton agencies, freelancers and Kolonell charge?
These are cautious orders of magnitude, not official figures. They draw on public price grids of Bermuda and North Atlantic agencies, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (often 120 to 200 USD per hour, consistent with Bermuda's high cost of living) and rates visible on Upwork and Fiverr. Several Bermuda firms also brief agencies in Boston, New York or Toronto at similar levels.
| Criterion | Agency in Hamilton | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 15 000 to 50 000 USD | 5 000 to 14 000 USD | 2 900 USD / 4 900 USD / 8 900 USD, fixed price |
| Hourly rate for changes | Often 120 to 200 USD | Often 70 to 120 USD | Every change quoted before work |
| Usual timeline | 8 to 16 weeks | 6 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photos at the airport or on board | Often arranged | Sometimes | Not included: your images, licensed operator or owner images, or a Bermuda photographer |
| Copywriting | Often an extra line | Rarely included | Native English or French included, bilingual FR/EN from Premium |
| Support after launch | Paid retainer | Informal | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, every access handed over |
Payment is by bank transfer or Wise, half at kickoff and half at delivery (50 % / 50 %). Your project manager holds Google Meet calls at your hour and sends a written update every week. The team works on GMT from Senegal, four hours ahead of Hamilton in winter and three in summer, which leaves your whole morning for live calls. More on our international website offer.
What will the site cost over three years?
Both columns use the same maintenance assumption, since Kolonell maintenance after the support period is quoted, not fixed.
| Item over 36 months | Hamilton agency (mid-range) | Kolonell Premium |
|---|---|---|
| Bilingual FR/EN site build | 34 000 USD | 8 900 USD |
| Support included after launch | Per contract | 6 months included |
| Maintenance (same assumption) | 220 USD a month over 30 months, 6 600 USD | 6 600 USD, quoted |
| 6 new aircraft or yacht category pages | 12 hours at 160 USD, 1 920 USD | Quoted upfront, assumption 1 300 USD |
| German version of key pages for European clients | Often an option, 1 600 USD | Supplied by you or quoted separately, 1 600 USD |
| Indicative total | 44 120 USD | 18 400 USD |
Use the table as a checklist, not as a forecast. The lines that drift most often are new pages and translations, so ask for them in writing.
What is inside each plan for a Bermuda charter business?
| Element | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Structure | Home, aviation, yachts, about, contact, legal | Starter plus one page per service (on-demand flights, empty legs, crewed charter abroad, day charter) | Growth plus destination and route pages (US East Coast, Caribbean, Mediterranean) |
| Category pages | Gallery by aircraft and yacht size | One page per category with typical seats, cabins and range | Detailed pages and a static comparison table |
| Request form | Short form | Route, dates, passengers, luggage, pets, flexibility | Separate aviation and yacht flows, assistant mode for bookings on behalf of an executive |
| Empty legs | Not included | Page updated by hand | Page updated by hand, alert sign-up |
| Status and safety page | Included | Included, broker or operator explained | Included, operator selection criteria |
| Bilingual FR/EN | No | No | Included |
| Support after launch | 3 months | 3 months | 6 months |
A booking engine, instant pricing, an automated empty legs feed, a client area with flight history or a link to charter management software is a custom application, quoted separately, as is ongoing search engine optimisation.
Which rules should the site respect in Bermuda?
In aviation, the flight is performed by an operator holding an air operator certificate (AOC) from a civil aviation authority; here that means the local civil aviation authority, and for US operators the FAA, with charter flights flown under Part 135. A broker should never present itself as the operator and should name who operates each flight; when you market to US travellers, the US DOT rules on air charter brokers also matter. Yacht charter terms depend on the flag and the cruising area, and Mediterranean weeks often use the MYBA contract as a template. On personal data, Bermuda's PIPA (Personal Information Protection Act) governs the inquiries you collect, and the GDPR or US state laws can apply to clients you target abroad. Use WCAG 2.1 AA as the accessibility benchmark. This is not legal advice.
Which red flags should you look for in a quote?
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- A fleet gallery built from images found online: operator and shipyard photos need written permission.
- A quote engine described as a simple form: real-time pricing is an application with its own budget.
- Passport or date of birth fields on the first request.
- Wording such as our jets or our fleet when you broker third-party aircraft.
- A domain or hosting account held by the agency.
Ask each supplier who writes the copy, how many revision rounds are included, the price of an extra category page and the handover timeline if you leave.
Mini case study
Illustrative example. Claire M. runs a three-person charter desk in Hamilton serving insurance executives and families on the island. She wants to add crewed yacht charters abroad and offer French for Canadian clients. Two quotes:
- Hamilton agency: 38 000 USD, bilingual FR/EN, 14 weeks, photography included.
- Kolonell Premium: 8 900 USD, bilingual FR/EN, 4 to 6 weeks, plus a Bermuda photographer for a day at 1 500 USD and licensed operator images negotiated by Claire.
Kolonell route: 8 900 + 1 500 = 10 400 USD against 38 000 USD, a difference of 27 600 USD. The trade-off: Claire briefs the photographer and secures image rights herself, and there are no in-person meetings.
FAQ
Why are Bermuda agency prices higher than in the US?
Local studios carry Bermuda's cost of living, so hourly rates of 120 to 200 USD are common as an order of magnitude. Kolonell prices stay fixed at 2 900 USD, 4 900 USD or 8 900 USD.
Can the site handle a spike in requests around the Newport Bermuda Race?
Yes, a brochure site handles many inquiries at once and the form routes them by email. A dedicated event page can be added to Growth or Premium, quoted before work.
Do you write French for our Canadian clients?
The Premium plan includes a bilingual FR/EN site written natively. Other languages, such as German or Portuguese, are supplied by you or quoted separately.
Who owns the site at the end?
You do: the domain is registered in your name and every access is handed over at delivery. Payment is 50 % at kickoff and 50 % at delivery.
Can you meet us in Hamilton?
No, Kolonell works remotely only, with Google Meet calls at your hour and a weekly written update. Bermuda is 3 to 4 hours behind GMT depending on the season.
Let's scope your project. Send us your route mix, the yacht and aircraft categories you offer and your current site, and we will reply with a fixed-price plan delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
