The verdict in three sentences
In Aarhus, a yacht and private jet charter website built by a local agency costs, as a 2026 order of magnitude, about 80 000 to 300 000 DKK, roughly 10 700 to 40 000 EUR, and a Danish freelancer typically quotes 25 000 to 75 000 DKK, roughly 3 350 to 10 000 EUR. Kolonell builds the yacht, destination and flight request pages at a fixed price of 2 700, 4 500 or 8 200 EUR, with native English copy, while the Danish pages are provided by you or quoted separately. With Danish web rates among the highest in Europe, the gap is real, but compare on the three-year total, the Danish layer and the seasonal updates before deciding.
How do Aarhus agencies, freelancers and Kolonell compare?
These are cautious orders of magnitude, not official figures. They draw on public price pages of agencies in Aarhus and Copenhagen, minimum project sizes on Clutch.co profiles, hourly rates published by Danish agencies (often 750 to 1 200 DKK an hour, about 100 to 160 EUR) and rates visible on Upwork and Danish freelance platforms. We use about 7.46 DKK to the euro.
| Criterion | Aarhus agency | Danish freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 80 000 to 300 000 DKK (about 10 700 to 40 000 EUR) | 25 000 to 75 000 DKK (about 3 350 to 10 000 EUR) | 2 700 / 4 500 / 8 200 EUR, fixed price |
| Danish copy | Native, included | Native, included | Provided by you or quoted separately |
| English copy | Good, sometimes extra | Variable | Native, included |
| Typical timeline | 8 to 14 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Shoot at Marselisborg marina or on the water | Often offered | Sometimes | Not included: your images, licensed owner images or a local photographer |
| Post-launch support | Separate service agreement | Case by case | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, every access handed over |
You keep a project manager in your time zone: Google Meet calls at the hour you choose and a written update every week. Our team is based in Senegal (GMT), one or two hours behind Aarhus depending on the season. Payment is by bank transfer or Wise, 50 % at the start and 50 % at delivery. Details are on our international website offer.
What does the site cost over three years, season included?
A charter site changes every spring: new boats, revised weeks, updated destination pages. The table includes those updates and keeps the same maintenance assumption on every side; Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Aarhus agency (mid-range) | Danish freelancer | Kolonell Growth |
|---|---|---|---|
| Build | 150 000 DKK, about 20 100 EUR | 50 000 DKK, about 6 700 EUR | 4 500 EUR |
| Danish version | Included | Included | Integration quoted, assumption 700 EUR, plus translation 1 300 EUR |
| Native English copy | Assumption 1 000 EUR | Assumption 1 000 EUR | Included |
| Maintenance (same assumption) | About 150 EUR a month over 33 months, 4 950 EUR | 4 950 EUR | 4 950 EUR, quoted on request |
| Three spring updates (boats, weeks, destinations) | 6 hours at 130 EUR each year, 2 340 EUR | About 1 500 EUR | Quoted before work, assumption 1 200 EUR |
| Indicative total | About 28 390 EUR | About 14 150 EUR | About 12 650 EUR |
The agency costs about twice as much as the other two options; Kolonell and a good freelancer are within about 1 500 EUR. These figures structure the comparison and do not predict your invoice.
What does a charter business in Aarhus need, and which rules apply?
Aarhus is Denmark's second city and has a strong sailing culture, with marinas along the bay, including Marselisborg. Local charter activity is seasonal, mostly from late spring to early autumn, with sailing and motor yacht trips in Aarhus Bay, the Kattegat and further south towards the South Funen Archipelago. Many Danish clients also charter in the Mediterranean or Croatia in summer, and private flights leave from Aarhus Airport or Billund for business trips and to join a yacht abroad. Be explicit about which charters run locally and which are arranged elsewhere.
The site should therefore offer:
- a season calendar: available weeks and day trips, updated by hand each spring;
- a request form that qualifies: dates, guests, skippered or bareboat, sailing experience, departure port or airport, budget range;
- Danish, English and, often, German: German and Norwegian sailors visit Danish waters, and German pages can be provided by you or quoted;
- discretion and safety information: no guest photos without consent, clear skipper and safety information, insurance basics.
The facts on regulation. A private flight is performed by an operator holding an Air Operator Certificate (AOC); in the EU the framework comes from EASA and national authorities. A broker must not present itself as the operator and should state who operates the flight. Commercial yacht charter follows the rules of the flag and of the waters sailed, and the MYBA template is common for Mediterranean crewed charters; VAT depends on where the charter takes place. Personal data falls under the GDPR, supervised in Denmark by Datatilsynet. The European Accessibility Act, applicable since 28 June 2025, covers certain consumer services; check whether it applies, and build to WCAG 2.1 AA. This is not legal advice.
What does each package include for an Aarhus charter firm?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Yacht pages | One gallery by yacht type | One page per boat or yacht type, with cabins and guest numbers | Detailed pages per boat plus Mediterranean partner fleet |
| Local sailing offer | One page | Day trips, weekly charters, skipper courses described | Season calendar pages and corporate sailing days |
| Private aviation | Mention with contact | Dedicated page, empty legs listed by hand | Fly and sail packages from Aarhus and Billund |
| Request form | Short | Qualified: dates, guests, skippered or bareboat, budget | Separate local, Mediterranean and flight journeys |
| Bilingual FR/EN | No | No | Included |
| Support after launch | 3 months | 3 months | 6 months |
Online booking with live availability, deposits taken online, an owner portal or a link to fleet management software are custom applications, quoted on request, as is ongoing SEO.
Which warning signs should you look for in a proposal?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Seasonal updates billed by the hour with no cap: ask for a fixed figure per spring update.
- Boat photos without written permission from owners or the partner fleet.
- A booking engine slipped into a brochure quote without its own line and timeline.
- Copy that implies you operate aircraft when you broker them.
- A domain registered in the agency's name.
Also ask who writes the Danish, whether German is included or extra, and how quickly you receive every access if you leave.
Mini case study
Illustrative example. Mette K. runs a small charter business in Aarhus with three sailing yachts for local weeks and a new partnership with a Mediterranean yacht management company, plus private flights arranged through a broker network. Her site is Danish only and the season opens in May. She compares:
- Aarhus agency: 165 000 DKK (about 22 100 EUR), Danish, English and German, 10 weeks, shoot included.
- Kolonell Growth: 4 500 EUR in English, plus 700 EUR to integrate Danish pages, a translator at 9 000 DKK (about 1 200 EUR) and one day with a photographer at Marselisborg for 8 000 DKK (about 1 070 EUR).
Kolonell option: 4 500 + 700 + 1 200 + 1 070 = 7 470 EUR, against about 22 100 EUR, a gap of about 14 600 EUR, delivered before May if content is ready in March. German pages would come later, provided by Mette or quoted separately.
FAQ
How much does a yacht and private jet charter website cost in Aarhus?
As a 2026 order of magnitude, an Aarhus agency charges 80 000 to 300 000 DKK (about 10 700 to 40 000 EUR) and a freelancer 25 000 to 75 000 DKK. Kolonell charges 2 700, 4 500 or 8 200 EUR at a fixed price.
When should we start to be ready for the season?
Count 3 to 4 weeks of build once texts and photos are ready, plus 2 to 3 weeks to gather content. Starting in February or March is comfortable for a May opening.
Can Kolonell write the Danish pages?
No, our writers work in English and French. Danish pages are provided by you or quoted separately; a translator often charges 6 000 to 12 000 DKK for a small site.
Can clients book and pay a deposit online?
A brochure site collects qualified requests in a few fields. Live booking with a deposit is a custom application, quoted on request.
Is Kolonell cheaper than a Danish freelancer?
Often slightly, by around 1 000 to 2 000 EUR over three years in our example, but a freelancer writes Danish natively. Compare on scope, languages and support.
Let's scope your project. Send us your boats, your season dates and the languages you need, and we will propose a fixed-price package delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.