Worked example: SEO for a truck tyre distributor in Berlin in 2026

The verdict in three sentences

For a truck tyre distributor in Berlin, SEO pays for itself once a handful of fleet orders come in through the website, because a typical order of 6,000 to 18,000 EUR covers several months of fees. In our illustrative example, organic traffic grows from 400 to 4,200 visits a month in 12 months and quote requests from Google settle at 30 to 55 a month. The decisive lever is a set of 140 size, brand and axle pages that match what workshop managers and fleet buyers actually type.

Starting point: a decent website nobody finds

Korridor Reifen Berlin is a fictional company, built as an illustrative example. It supplies 315/70 R22.5, 385/65 R22.5 and 315/80 R22.5 tyres, retreads and mobile fitting to haulage firms, parcel fleets, construction companies and municipal operators across Berlin and Brandenburg. Its website looks professional but has no page per tyre size, so it loses almost every search to large online wholesalers that publish thousands of product listings.

The sales director spots the gap: fleet managers search for '385/65 R22.5 trailer tyre Berlin' or 'truck winter tyres drive axle Brandenburg', and they want stock, fitting and a delivery slot, which an online wholesaler often cannot offer the same day.

*Illustrative example, 2026 estimates. Real results depend on stock, pricing and local competition.*

The 12 month budget, line by line

The 2026 market ballpark for a project of this size in Berlin is roughly 18,000 to 36,000 EUR over 12 months. Our example mixes local photography and copy with Kolonell's Traffic Engine as a nearshore option, at Kolonell's public prices.

Internal time is the line most buyers underestimate. A useful size page lists load index, speed index, axle position, EU tyre label data, the brands in stock and the real fitting lead time. Only your sales team knows that for sure.

What actually moved quote requests

Winter matters in Germany. The StVO's situational winter tyre rule also applies to heavy goods vehicles, and only tyres with the Alpine symbol (3PMSF) count as winter tyres. Rather than quoting axle obligations from memory, the pages link to the official text and to the federal transport ministry guidance, which builds trust with fleet managers and keeps the content accurate.

Mini case study

Illustrative example: Jonas, the fictional managing director of Korridor Reifen Berlin, reviews the year. He counts about 520 quote requests from Google over 12 months (60 in months 1 to 4, 180 in months 5 to 8, 280 in months 9 to 12). His team converts 12 %, or 62 orders. At an average order of 9,000 EUR, that is 558,000 EUR in revenue. With a 14 % gross margin, he keeps about 78,000 EUR for a 25,800 EUR outlay, roughly three times the spend in year one. Cost per request is about 50 EUR (25,800 / 520), against about 140 EUR when leads came from paid directories and trade fairs.

FAQ

How long before Google sends the first quote requests?

In Berlin, the Google Business Profile usually brings the first calls within 1 to 3 months. Size pages typically need 4 to 8 months to deliver a steady 20 to 30 requests a month against online wholesalers.

Do I really need one page per tyre size?

Yes, for the sizes you stock or can fit within a few days. In the example, 140 pages carry about 65 % of organic traffic, because buyers search for an exact size and a fitting slot, not a brand slogan.

Can a mid-sized distributor compete with large online wholesalers?

Yes, on local intent: fitting, mobile service, same day stock and fleet accounts. Wholesalers win generic product searches, while a local distributor can own 300 to 600 queries that include Berlin, Brandenburg or a service.

How should I track cost per lead?

Count forms, calls and messages from the website and Google profile, then divide spend by that total. Traffic Engine sends these figures in a weekly report, so you can react within 7 days instead of waiting for the quarter.

Is a budget of 18,000 to 36,000 EUR a year justified?

It is a 2026 market ballpark for a full programme. With fleet orders of 6,000 EUR and more, three or four extra orders cover the year.

Get found by the customers already searching for you. Start with a visibility audit at 100,000 FCFA (about 152 EUR), deducted from setup, then pick the Traffic Engine plan that fits (Presence about 191 EUR, Momentum about 343 EUR or Flood about 534 EUR a month) with a weekly report of your quote requests. Traffic Engine. WhatsApp +221 77 596 93 33.