Worked example: a recruitment firm website rebuild in Berlin and inbound leads in 2026

The verdict in three sentences

In this fictional but realistic scenario, a Berlin recruitment agency that rebuilds its site for 16,000 EUR net sees client briefs grow from 5 to 14 a month within six months. The gain comes from German and English service pages per role family, a short briefing form and properly structured job pages, not from visual polish. With an average fee of 18,000 EUR per placement, one extra signed search covers the whole project.

Starting point and scope

The example agency has 11 consultants placing software engineers, data specialists and product managers with Berlin scale ups and international firms. It publishes around 150 roles a month. The old site was German only, mixed candidates and clients on the same pages and used one long contact form, which also lacked a clear GDPR notice.

The 11 weeks broke down into 2 weeks of discovery, 2 of design, 3 of copywriting with consultants, 1 of translation review, 2 of build and 1 of testing.

Results before and after

Figures come from site analytics and the agency CRM over rolling six month windows. They illustrate a plausible outcome, not a guarantee.

Traffic barely moved. Conversion did the work: one visitor in 53 now sends a brief, against one in 143 before. English pages opened the door to international companies hiring in Berlin, which the German only site missed.

Payback maths

With 1.2 extra signed searches a month by month six and an average fee of 18,000 EUR, extra revenue reaches about 21,600 EUR a month. Even on a cautious 0.3 extra search a month, or 5,400 EUR, the site plus a year of maintenance (16,000 plus 2,160 EUR) pays back in under four months.

Mini case study

Illustrative example, not a real client: Jonas, founding partner of the fictional agency above, checks the decision before signing. His break even: 18,160 EUR of first year cost divided by an 18,000 EUR average fee equals about one search. Anything beyond one extra placement in twelve months is profit. He writes a target of 2 percent service page conversion at six months into the brief, with monthly reviews. A smaller agency could first test role family pages with a packaged build such as Kolonell Growth (530 to 910 EUR, 8 to 12 pages in 14 to 21 days).

FAQ

How much does a recruitment agency website cost in Berlin?

Typically 10,000 to 25,000 EUR net for a bilingual site with service pages and structured jobs. This example uses 16,000 EUR plus 180 EUR a month for maintenance.

What results are realistic?

In this scenario, client briefs rise from 5 to 14 a month within six months. Results depend on brand awareness, market conditions and how fast consultants respond.

Do we really need English pages in Berlin?

For tech recruitment, yes: in this example 45 percent of briefs came through English pages by month six. Translation and review add 15 to 25 percent to the copy budget.

How long does a rebuild take?

Plan 9 to 13 weeks, with 3 weeks of copywriting alongside consultants. That phase causes most delays.

What does GDPR change for candidate forms?

You need a clear privacy notice, a defined retention period for CVs, often 6 months, and consent records. Getting this right adds 1 to 2 days of work.

Let's scope your project. Tell us your role families, job volume and client brief targets, and we will price a rebuild with a timeline and tracking KPIs. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.