The verdict in three sentences
For an event security company, a rebuilt site centred on a qualified quote form (event type, capacity, dates, venue) turns referrals into a measurable pipeline. In this illustrative example, 24,000 CAD and 10 weeks lift qualified requests from 6 to 19 a month. Payback lands at about 9 months, provided sales call every request back within one business day.
The starting point: an illustrative firm
This case follows a fictional, representative company, never a real client. It employs 120 licensed guards and covers concerts, conventions at downtown venues and corporate galas across the Greater Toronto Area. Its old site had no licensing information, no French content and no quote form.
| Metric | Before the rebuild | Target |
|---|---|---|
| Qualified requests per month | 6 | 18 |
| Share of requests from the site | 25% | 60% |
| Average response time | 2 days | 1 business day |
| Pages per visit | 1.5 | 3 |
| French content | None | Key pages in French |
| Accessibility | Not reviewed | Built to WCAG 2.0 AA |
Ontario public facing sites of larger organisations fall under AODA accessibility requirements; check the official Ontario guidance to confirm what applies to your headcount.
Budget and schedule
The 24,000 CAD budget is a 2026 market ballpark for a Toronto agency on this scope.
| Item | Amount | Weeks |
|---|---|---|
| Discovery, sitemap, quote journey | 3,000 CAD | 1 to 2 |
| Mobile and desktop designs | 4,500 CAD | 2 to 4 |
| Build, quote form with capacity and event type | 8,000 CAD | 4 to 8 |
| Copy for 14 pages, English and French | 5,000 CAD | 3 to 7 |
| On site photography | 2,500 CAD | 5 |
| QA, launch, conversion tracking | 1,000 CAD | 9 to 10 |
| Total | 24,000 CAD | 10 weeks |
The licensing page explains that the agency and every guard hold licences issued under Ontario's private security legislation, with a link to the provincial public registry. Kolonell's prices on a similar scope, as a nearshore option: a Growth site at 1,830 to 3,050 EUR, 110 EUR for the French version, 90 EUR per written page, Standard maintenance at 114 EUR a month.
Results after six months
| Month after launch | Qualified requests | Signed quotes | Signed revenue |
|---|---|---|---|
| Month 1 | 10 | 2 | 9,000 CAD |
| Month 2 | 13 | 3 | 14,000 CAD |
| Month 3 | 16 | 4 | 18,500 CAD |
| Month 4 | 18 | 4 | 19,000 CAD |
| Month 5 | 19 | 5 | 23,000 CAD |
| Month 6 | 19 | 5 | 23,500 CAD |
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Illustrative example, the payback maths: Marcus, the owner, counts 13 extra requests a month at cruising speed, a quarter of them signed, roughly 3 extra jobs. With an average job of 5,000 CAD and an 18% net margin, that is 2,700 CAD extra margin a month: 24,000 CAD divided by 2,700 CAD gives a payback of 8.9 months, about 9.
FAQ
Why ask for capacity on the form?
Capacity drives guard numbers and therefore price. A form with capacity, event type and dates lets sales quote within 1 business day instead of 2.
Do we need French pages in Toronto?
Not always, but federal venues, Quebec producers and bilingual events value them. Translating 6 key pages is a modest add on.
Is 10 weeks realistic?
Yes for 14 pages and a custom form, if photos and approvals arrive on time. Late content typically adds 2 to 3 weeks.
Are 19 requests a month guaranteed?
No, this is an illustrative example. Results depend on reputation, season and search visibility; allow 3 to 6 months to reach cruising speed.
What does maintenance cost afterwards?
Roughly 150 to 500 CAD a month in Toronto (market); Kolonell ranges from 53 to 183 EUR a month.
Let's scope your project. Tell us your event types and current request volume, and we will price the rebuild, the quote form and conversion tracking. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
