The verdict in three sentences
This case follows an illustrative engineering consultancy in Dublin, never presented as a real client: for 18,000 EUR excluding VAT and 12 weeks, it lifts enquiries from 4 to 13 a month. Traffic barely moves; the gain comes from conversion rising from 0.5 to 1.8 %, driven by 9 detailed project pages and a shorter enquiry form. The same project pages also give evaluators of Irish public tenders verifiable evidence of capability, and the build pays back in under four months.
The starting point
Illustrative example: a 34-person civil and structural consultancy in Sandyford working for developers, data centre contractors and local authorities. Its 2017 site had 10 pages, no project data, a 15-field form and a 6.1 second mobile load time.
| Metric | Before rebuild | Target |
|---|---|---|
| Monthly visits | 800 | Keep at least 720 through migration |
| Pages | 10 | 24, including 9 project pages |
| Conversion (enquiries / visits) | 0.5 % | 1.4 % minimum |
| Enquiries per month | 4 | 10 |
| Mobile load time | 6.1 s | Under 2.5 s |
| Form fields | 15 | 7 |
Budget and plan
| Item | Amount (ex VAT) | Weeks |
|---|---|---|
| Discovery, interviews with 4 project directors, sitemap | 2,300 EUR | W1 to W2 |
| Design of 6 templates, 2 revision rounds | 3,600 EUR | W3 to W5 |
| Writing 9 project pages (scope, value, challenge, outcome) | 4,100 EUR | W3 to W8 |
| Build and content entry, 24 pages | 5,700 EUR | W5 to W10 |
| 301 redirects, accessibility check, QA, training | 1,500 EUR | W10 to W11 |
| Launch and 30-day follow-up | 800 EUR | W12 |
| Total | 18,000 EUR | 12 weeks |
At 23 % Irish VAT the invoice is 22,140 EUR, with the VAT recoverable for a VAT-registered firm. Each project page follows the same template: asset type, client (anonymised where required), contract value band, services provided, technical challenge, outcome. That structure mirrors what tender evaluators look for in capability statements.
Results after six months
| Metric | Before | After 6 months | Change |
|---|---|---|---|
| Monthly visits | 800 | 720 | down 10 % |
| Conversion rate | 0.5 % | 1.8 % | 3.6 times |
| Enquiries per month | 4 | 13 | up 9 |
| Qualified share (scope and budget known) | 1 in 4 | 8 in 13 | 25 % to 62 % |
| Mobile load time | 6.1 s | 2.0 s | down 67 % |
| Form abandonment | 81 % | 44 % | down 37 points |
Traffic dipped for two months after launch, then settled thanks to the redirect plan. The firm also linked its project pages in two tender submissions on the national eTenders platform, saving roughly a day of document preparation per bid.
Payback
Assumptions: 20 % of enquiries convert, average commission 8,000 EUR at 35 % margin, so 2,800 EUR. Nine extra enquiries a month give 1.8 extra commissions, or 5,040 EUR of monthly margin. The 18,000 EUR build pays back in about 3.6 months, and a 180 EUR monthly care plan is under 4 % of the gain.
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To apply the case to your own firm: Aoife, partner at an illustrative 14-person building services consultancy in Cork, runs the numbers. She has 450 visits a month at 0.6 % conversion, about 3 enquiries. At 1.5 % she would get about 7, so 4 more. At a 25 % win rate and 1,800 EUR margin per job, that is 1,800 EUR a month: a 12,000 EUR rebuild would pay back in under 7 months.
FAQ
Is this consultancy a real client?
No, it is an illustrative case built on 2026 market estimates for Dublin. Recalculate with your own traffic and win rate before deciding.
What does an engineering consultancy website rebuild cost in Dublin?
Roughly 12,000 to 28,000 EUR excluding VAT for 15 to 35 pages, depending on how many project pages are written. Project copy often takes 20 to 25 % of the budget.
Do project pages help with public tenders?
They do not replace the tender documents, but evaluators and clients often check the website. Consistent project pages can save around a day of preparation per bid.
Will traffic drop after the rebuild?
A 5 to 15 % dip for 1 to 3 months is common even with 301 redirects. Without a redirect plan, losses above 40 % are possible.
How long should the enquiry form be?
Seven fields are enough for a first contact: project type, location, size, timing, budget band, contact details and message. Drawings follow by email.
Let's scope your project. Send us your monthly visits, current enquiries and best projects, and we will price the rebuild and its payback point. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
