The verdict in three sentences
Leaving a slow WordPress site running 40 plugins for Next.js costs a Miami B2B company USD 9,000 to 28,000 depending on page volume, forms and integrations. The real risk is not technical: it is the temporary 5 to 15% traffic loss that follows a sloppy 301 redirect plan or missing metadata. Done properly, the migration makes the site 2 to 3 times faster and sharply reduces the attack surface, with hosting at USD 20 to 160 per month.
What a WordPress to Next.js migration costs in 2026
The price depends less on Next.js than on what the current site actually does: number of templates, pages to carry over, quote forms, client portal, multilingual content. For a maritime and logistics services company (ship agency, freight forwarding, cruise port services), the site often has 80 to 300 pages, a large share of them old news posts.
| Scope | Pages | Content | 2026 price (order of magnitude) | Timeline |
|---|---|---|---|---|
| Simple brochure site | 20 to 50 | Service pages, contact, legal | USD 9,000 to 13,000 | 5 to 7 weeks |
| Standard B2B site | 50 to 150 | Services, case studies, news, quote form | USD 13,000 to 20,000 | 7 to 10 weeks |
| Rich B2B site | 150 to 400 | English/Spanish, document library, headless CMS | USD 20,000 to 28,000 | 10 to 14 weeks |
| 301 redirect plan | All URLs | Mapping, testing, Search Console follow-up | Included or USD 900 to 2,200 | 1 to 2 weeks |
| Content migration | Depends on volume | Migration script + review | USD 1,700 to 4,500 | 2 to 3 weeks |
| Hosting | Vercel, Netlify or US VPS | CDN, backups | USD 20 to 160 per month | Ongoing |
The CMS remains a key issue: your team must be able to publish without a developer. A headless CMS (Sanity, Strapi, Payload) adds USD 1,700 to 4,500 to the project but keeps the editorial autonomy WordPress provided.
SEO risks and how to neutralize them
Most post-migration traffic losses come from avoidable mistakes. A company that generates 40% of its quote requests from organic search cannot afford a three-month dip.
| Risk | Likelihood if poorly prepared | Impact | Prevention | Prevention cost |
|---|---|---|---|---|
| URLs changed without 301s | High | Deindexed pages, mass 404s | Full URL mapping table | USD 900 to 2,200 |
| Lost title and meta tags | Medium | Lower click-through rate | Automatic import of Yoast fields | Included in migration |
| Shortened content | Medium | Lost long-tail rankings | Migrate text as-is first | USD 0, discipline |
| Client-side rendering without SSR | Low with Next.js | Delayed indexing | Static or server rendering | Included |
| Broken internal links | High | Degraded crawling | Screaming Frog crawl before and after | USD 250 to 550 |
| Forgotten sitemap and robots.txt | Medium | Slow indexing | Go-live checklist | Included |
The golden rule: migrate the technology first with content unchanged, then improve the copy later. Changing technology, URL structure and content on the same day makes any drop impossible to diagnose.
Mini case study
Carlos, IT director of a 60-employee maritime services company in Miami (illustrative persona), runs a 180-page WordPress site with 40 plugins, a 4.2 s mobile LCP and two security incidents in 18 months. The site generates 3,500 organic visits per month and 25 quote requests.
He commissions a USD 18,000 migration plus USD 1,300 for the redirect plan, for a total of USD 19,300. On the operating side, he drops USD 2,100 per year in premium plugin licenses and USD 2,700 per year in corrective maintenance, saving USD 4,800 annually. If conversion improves by 20% thanks to a site 2.5 times faster, he gains 5 quote requests per month. With a 20% close rate and an average contract of USD 6,500, that represents USD 78,000 in potential annual revenue.
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FAQ
How much does a WordPress to Next.js migration cost for a Miami B2B company?
Expect USD 9,000 to 28,000 depending on page count, CMS choice and integrations. A standard B2B site of 50 to 150 pages sits around USD 13,000 to 20,000 as a 2026 order of magnitude.
Will we lose traffic during the migration?
A 5 to 15% drop for 4 to 8 weeks is common when the migration is poorly prepared. With a complete redirect plan and unchanged content, the dip usually stays under 5% and recovers within a month.
Will our team still be able to edit the site?
Yes, if the project includes a headless CMS such as Sanity or Strapi. The editing interface differs from WordPress but generally takes half a day of training.
Where should a Next.js site be hosted?
Vercel or Netlify with US edge servers work well, or a VPS with AWS or DigitalOcean if you need more control. Costs range from USD 20 to 160 per month depending on traffic and backups.
Should we redesign at the same time?
It is possible, but separating the steps lowers SEO risk. Many companies migrate the technology in 8 weeks, then launch the visual redesign 2 to 3 months later.
Let's scope your project. Send us your WordPress URL and plugin list: we estimate the migration scope, the redirect plan and a cutover schedule with no traffic loss. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
