The verdict in three sentences
A B2C WooCommerce does not natively handle per-customer pricing, reseller accounts and order approval: turning it B2B means rebuilding the commercial logic, not just the design. Migration costs between 6,000,000 and 15,000,000 FCFA (9,100-22,900 EUR), catalog migration on top. The return comes from the B2B basket, 5 to 12 times the B2C one, and from automating quotes and reseller accounts.
Migration line items toward a B2B platform
The budget splits across data migration, B2B feature development and integrations (ERP, payment, carriers). Catalog migration is often underestimated.
| 2026 line item | FCFA range | EUR equivalent |
|---|---|---|
| Audit & architecture | 800,000-2,000,000 | 1,220-3,050 |
| B2B platform development | 3,000,000-7,000,000 | 4,570-10,670 |
| Catalog & data migration | 1,500,000-4,000,000 | 2,290-6,100 |
| Payment / ERP integration | 1,000,000-3,000,000 | 1,520-4,570 |
| Testing, training, cutover | 700,000-2,000,000 | 1,070-3,050 |
| Total | 6,000,000-15,000,000 | 9,100-22,900 |
Annual maintenance is ≈12% of the build, i.e. 720,000-1,800,000 FCFA/year.
B2B features that justify migration
| B2B feature | Missing in standard WooCommerce | Business impact |
|---|---|---|
| Per-customer / group pricing | yes | controlled margins |
| Reseller accounts & roles | yes | customer self-service |
| Quick order (by reference) | yes | -50% order time |
| Online quotes & approval | yes | shorter sales cycle |
| Credit lines & deferred payment | yes | key-account loyalty |
| Quantity tiers (breaks) | partial | higher average basket |
| Per-customer restricted catalog | yes | negotiated offers |
These features turn a transactional storefront into a genuine automated B2B sales channel.
Timeline and target budget
| Phase | Duration | Deliverable | FCFA budget |
|---|---|---|---|
| Scoping & architecture | 2 wks | specs, mockups | 800,000-2,000,000 |
| B2B development | 5-7 wks | platform, pricing, accounts | 3,000,000-7,000,000 |
| Catalog migration | 2-3 wks | 3,000-15,000 SKUs migrated | 1,500,000-4,000,000 |
| Integrations & testing | 1-2 wks | payment, ERP, UAT | 1,000,000-3,000,000 |
| Total | 10-14 wks | go-live | 6,000,000-15,000,000 |
Typical timeline is 10 to 14 weeks for a 3,000 to 15,000 SKU catalog.
Mini case study
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Mr. Oyono, head of an industrial-supplies distributor in London, sells on WooCommerce to resellers handled manually by email. Average B2C basket: 45,000 FCFA; target B2B basket: 380,000 FCFA (8.4x). Migration at 11,000,000 FCFA, migrating 7,000 SKUs at 2,500,000 FCFA. With 60 resellers placing 3 self-service orders/month at 380,000 FCFA, monthly revenue reaches ≈68,400,000 FCFA. Automation saves ≈1.5 admin FTE (≈9,000,000 FCFA/year). The migration overcost (13.5M FCFA) is absorbed within the first months of operation.
FAQ
What does a WooCommerce-to-B2B migration cost?
Between 6,000,000 and 15,000,000 FCFA (9,100-22,900 EUR) in 2026, plus 1,500,000-4,000,000 FCFA for catalog migration depending on volume.
Why not stay on WooCommerce with B2B extensions?
Extensions cover simple cases, but per-customer pricing, credit lines, approved quotes and multiple reseller accounts quickly create technical debt. Beyond 3,000 SKUs and 20 resellers, a dedicated platform is more reliable.
How long does the project take?
Allow 10 to 14 weeks for a 3,000 to 15,000 SKU catalog, data migration and integrations included.
Is the B2B basket really higher?
Yes: in distribution, the B2B basket weighs 5 to 12 times the B2C basket, sharply accelerating the platform's return on investment.
What maintenance budget should we plan?
About 12% of build cost per year, i.e. 720,000-1,800,000 FCFA, covering security, evolutions and reseller-account support.
Let's scope your project. Tell us your SKU count, reseller count and pricing rules: we'll quantify the migration and catalog work in FCFA. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
