The verdict in three sentences
Over 3 years, a Wix to Next.js migration costs roughly the same order of magnitude as a Wix Business plan plus its apps, but you become the owner of the code and your data. The real gain shows in mobile load time (40 to 70 % faster on slow connections in our 2026 benchmarks) and in SEO, because every page can be optimised without editor limits. Success depends on a rigorous URL mapping with 301 redirects, otherwise you lose years of organic visibility within days.
Why an Amsterdam SME eventually leaves Wix
Wix is a great starting point: you can launch a site over a weekend. The limits appear as the company grows. Pages often weigh 2 to 4 MB because of editor scripts, which hurts visitors on mobile data, on trains or in older buildings with weak coverage. Technical SEO control remains partial (structured data, cache rules, Core Web Vitals). And the site is not yours: stop paying and it disappears, while content export is mostly manual.
Next.js, by contrast, generates static or server-rendered pages that are light and can be hosted anywhere. The source code is handed over to you.
| Criterion | Wix Business | Next.js (delivered by Kolonell) |
|---|---|---|
| Average page weight | 2 to 4 MB | 300 to 800 KB |
| Load time on 3G (order of magnitude) | 6 to 10 s | 2 to 4 s |
| Code ownership | No | Yes, Git repository handed over |
| Custom JSON-LD markup | Limited | Full (LocalBusiness, FAQ, Service) |
| Typical mobile Lighthouse score | 40 to 65 | 85 to 98 |
| Editor lock-in | Total | None, host of your choice |
| Multilingual NL/EN/FR | Paid app | Native (next-intl) |
The real cost over 3 years
The Wix Business plan runs between 27 and 36 EUR a month in 2026, often plus apps (booking, advanced forms, multilingual) at 5 to 15 EUR a month. On the Next.js side, Kolonell's 11/10/2026 price grid places a brochure site migration in the Starter package, 1,220 to 1,830 EUR (800,000 to 1,200,000 FCFA), plus managed hosting at about 40 EUR (25,000 FCFA) a month.
| 36-month item | Wix Business + apps | Next.js by Kolonell |
|---|---|---|
| Setup | 0 EUR (existing site) | 1,220 to 1,830 EUR |
| Plan or hosting | 972 to 1,296 EUR | 1,370 EUR (about 40 EUR/month) |
| Third-party apps | 180 to 540 EUR | 0 EUR (built-in features) |
| Domain and email | Same | Same |
| Indicative 3-year total | 1,152 to 1,836 EUR | 2,590 to 3,200 EUR |
| Code ownership at exit | No | Yes |
| Optional maintenance | Included in editor | about 50 EUR/month (Basic, 35,000 FCFA) if wanted |
The net extra cost is about 900 to 1,500 EUR over 3 years. It pays off if your site generates quote requests: a few extra contracts a year are enough. If your site is just a business card visited ten times a month, staying on Wix remains rational.
URL mapping: the step that makes or breaks the migration
A failed migration shows up in Google Search Console within 7 to 15 days: indexed pages vanish, rankings drop. Our method has four stages.
| Step | Content | Indicative duration |
|---|---|---|
| Inventory | Export of all Wix URLs, pages, posts, images | 1 to 2 days |
| Redirect plan | 301 table, old URL to new URL | 1 day |
| Next.js build | Design, content integration, forms, technical SEO | 8 to 15 days |
| DNS switch | Nameserver change, 301 tests, sitemap submission | 1 day |
| Post-migration monitoring | Search Console checks, 404 errors, rankings | 2 to 4 weeks |
All in, allow 2 to 4 weeks from kickoff to go-live, depending on page count and how fast your content is available.
Mini case study
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Pieter, managing director of an industrial maintenance firm in Amsterdam (Westpoort), pays 32 EUR a month for Wix plus 10 EUR for a booking app, so 42 EUR a month. His 12-page site loads in 8 seconds on mobile. He picks a Starter migration at 1,520 EUR (1,000,000 FCFA) with managed hosting at about 40 EUR a month.
3-year calculation: Wix would cost 42 x 36 = 1,512 EUR. The migration costs 1,520 + 1,370 = 2,890 EUR. Difference: 1,378 EUR. If Pieter's average contract brings a 1,000 EUR margin, he needs 2 extra contracts over 3 years generated by a faster, better ranked site to break even. That is a hypothesis he must test against his own conversion data, not a promise.
FAQ
How much does a Wix to Next.js migration cost?
For a 5 to 15 page brochure site, Kolonell's grid sits between 1,220 and 1,830 EUR (800,000 to 1,200,000 FCFA). A site with blog and analytics moves to Growth, 1,830 to 3,050 EUR.
Will I lose my Google rankings?
Not if every old URL is 301-redirected to its new address. A temporary 5 to 15 % dip in impressions over 2 to 4 weeks is common, then the curve recovers with a faster site.
Can I keep my domain name and email?
Yes. The domain is simply pointed to the new hosting, and email (Google Workspace, Microsoft 365 or other) is untouched. The DNS switch usually takes less than 24 hours.
Who edits content after the migration?
You can request a simple back office to edit text and images, or hand updates to Basic maintenance at about 50 EUR (35,000 FCFA) a month. This is decided at quote stage.
Will the site really be faster on mobile?
Next.js serves pages 3 to 5 times lighter than a typical Wix site, with WebP images and a CDN. On a slow connection, our usual measurements show a 40 to 70 % gain in load time, to be checked on your own site before and after.
Let's scope your project. Send us your current Wix address: we will price the scope (page count, redirects, forms), the budget within the 1,220 to 1,830 EUR grid and the 2 to 4 week timeline through our free quote form. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
