Wix to Next.js Migration for a Recruitment Agency in London

The verdict in three sentences

For a London recruitment agency publishing 300 jobs a year, Wix becomes a bottleneck as soon as you need to connect Bullhorn, speed up job pages and feed Indeed. A migration to Next.js costs 8,000 to 18,000 GBP and takes 4 to 7 weeks, with a 301 redirect plan covering about 400 URLs. Done properly, it limits the temporary traffic dip to 5 to 10%, usually recovered within 6 to 10 weeks.

Wix or Next.js: the comparison for a recruitment agency

A Wix subscription at around 30 GBP a month looks cheap, but it hides costs: manual job entry, no job board feed, slow pages that hurt the ranking of every listing.

With 300 jobs a year and 15 minutes saved per job, automation alone frees 75 hours of work a year.

Migration budget and schedule

Cost depends on page count, the ATS and whether the existing design is kept.

Managing the SEO risk

The main danger of a migration is breaking URLs that bring traffic. Wix generates unreadable addresses, often with IDs, and expired jobs pile up. The redirect plan maps each old URL to its new destination: equivalent job page, job category page or location page. Title tags and content of ranking pages are kept, the new sitemap is submitted on switch day and Search Console is monitored for 60 days. Under these conditions the traffic dip stays at 5 to 10% for a few weeks, then faster pages and JobPosting markup usually push traffic above its starting level.

Mini case study

James, managing director of a 7-consultant recruitment agency in London, posts 300 jobs a year on Wix. He invests 13,000 GBP in a Next.js migration connected to Bullhorn. Time saved on job entry, 75 hours a year valued at 45 GBP an hour, is worth about 3,400 GBP. Thanks to the Indeed feed and Google for Jobs, applications per job rise from 18 to 26. If that fills 4 extra roles a year at an average fee of 9,000 GBP, the gain reaches 36,000 GBP. The migration pays for itself in under five months.

FAQ

How much does a Wix to Next.js migration cost for a London recruitment agency?

Between 8,000 and 18,000 GBP depending on page count and the ATS connector. Maintenance then costs 100 to 250 GBP a month.

Will we lose Google traffic?

With a complete 301 redirect plan, the temporary dip stays at 5 to 10%. Traffic usually recovers within 6 to 10 weeks.

How many URLs need redirecting?

For an agency publishing 300 jobs a year, expect about 400 URLs. Expired jobs redirect to the matching job category or location.

Can Bullhorn connect to the new site?

Yes, Bullhorn offers a REST API and the connector costs 1,200 to 3,500 GBP. Jobs then publish automatically, with no copy-paste.

How long does the migration take?

Between 4 and 7 weeks, including URL inventory and testing. The DNS switch takes one day, ideally early in the week.

Let's scope your project. Tell us your scope, current tools and timeline: we scope the project lot by lot and agree the schedule with you. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.