The verdict in three sentences
A Wix site at around 35 USD a month is enough to exist, rarely enough to be chosen: a 6 attorney business law firm in Miami receiving 2 inquiries a month loses matters to competitors who rank for "business attorney Miami". A custom website costs 10,000 to 25,000 USD in 2026, delivered in 6 weeks, with a realistic goal of 8 to 12 qualified inquiries a month within 6 to 9 months. The key is one strong page per practice area, written within Florida Bar Rules 4-7 on lawyer advertising.
Why Wix plateaus for a business law firm
Wix itself is not the problem. What holds firms back is the typical structure: one "Practice Areas" page listing 10 topics, no dedicated page per area, mobile load times of 4 to 6 seconds and limited control over technical markup.
| Criterion | Typical Wix site | Custom website |
|---|---|---|
| Yearly cost | About 420 USD subscription | 1,800 to 3,600 USD maintenance |
| Pages per practice area | 1 list page | 6 to 10 dedicated pages |
| Mobile load time | 3.5 to 6 s | Under 1.5 s |
| Structured data (LegalService, Attorney) | Limited | Complete |
| Attorney content | Short bio | Profile, publications, areas |
| Qualified inquiries a month | 1 to 3 | 8 to 12 targeted |
| Code and data ownership | Platform | Firm |
For a business firm, a single M&A or commercial lease matter often brings 10,000 to 35,000 USD in fees: the question is not the price of the site, but how many matters it brings in.
What the Florida Bar rules require from the site
Florida has some of the strictest lawyer advertising rules in the United States (Rules 4-7.11 to 4-7.23). The site must be built to comply from day one.
| Rule | Consequence for the site | Implementation |
|---|---|---|
| No false or misleading statements | No promise of results | Partner review of all copy |
| Past results | Only if objectively verifiable, with context | Case results page with disclaimers |
| Specialist claims | Only if Board Certified | Exact certification wording |
| Testimonials | Allowed with conditions and disclaimers | Review before publishing |
| Required information | Name and office location of at least one attorney | Footer and contact page |
| Bar review of advertising | Websites exempt from filing, but rules apply | Internal compliance file |
Good practice: keep a dated record of each content version and of the partner who approved it.
The Wix to custom migration budget
| Item | 2026 range | Timeline |
|---|---|---|
| Existing site audit and 301 redirects | 900 to 1,800 USD | 1 week |
| Practice area structure and local keywords | 1,200 to 2,200 USD | 1 week |
| Custom design (8 to 12 templates) | 3,000 to 6,500 USD | 2 weeks |
| Development and editable CMS | 3,000 to 7,500 USD | 2 weeks |
| Copywriting for 6 to 8 practice area pages | 1,800 to 5,000 USD | 2 weeks |
| Profiles of 6 attorneys and online booking | 600 to 1,300 USD | 1 week |
| English/Spanish version | 1,500 to 4,000 USD | 1 to 2 weeks |
An essential scope comes to about 10,000 USD; a bilingual English/Spanish site, essential for the Miami market, with a legal blog and online booking approaches 25,000 USD. 301 redirects from old Wix URLs keep whatever rankings you already have.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Daniel, managing partner of a 6 attorney business law firm in Miami, gets 2 inquiries a month from Wix, of which one converts. He invests 17,000 USD in a custom bilingual site with 8 practice area pages (M&A, commercial leases, business litigation...). Nine months after launch, the site generates 9 qualified inquiries a month and the firm converts 3 into engagements. With an average fee of 9,000 USD, that is 27,000 USD of monthly fees from the site, against 9,000 USD before. The extra 18,000 USD a month pays back the project in under 30 days of billing.
FAQ
Will I lose my rankings by leaving Wix?
No, as long as every old URL is 301 redirected to its new page. A temporary dip of 2 to 4 weeks is common, then traffic exceeds the previous level.
Can I show client reviews on a Florida law firm site?
Yes, under Rule 4-7.13 testimonials are allowed if they are genuine, not about results the lawyer cannot verify and accompanied by a disclaimer. Have a partner approve each one.
How many practice area pages should we create?
Between 6 and 10 for a 6 attorney firm: one page per area actually practiced, 800 to 1,200 words each.
Can the site handle consultations booking?
Yes, a booking module with a 30 minute first consultation costs 450 to 1,200 USD. It cuts email back-and-forth by about 70 %.
How much does maintenance cost after launch?
Plan 150 to 300 USD a month for hosting, security updates and small changes.
Let's scope your project. Send us your Wix URL and your practice areas: we will price the migration, structure and copywriting with an indicative budget and a 6 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
