The verdict in three sentences
For a wholesaler still running orders on phone and paper ledgers, order + stock software costs 8,000,000 to 18,000,000 FCFA in 2026. With a customer portal and Wave/Orange Money mobile payment, budget 15,000,000 to 30,000,000 FCFA. Payback is fast: -40% order errors and accelerated collection thanks to pay-at-order.
2026 pricing in FCFA
Price depends on scope: simple order digitalization, or a full platform with online ordering and payment.
| Scope | Functions | 2026 range |
|---|---|---|
| Orders + stock | Catalog, entry, real-time stock | 8,000,000-14,000,000 FCFA |
| + Per-customer pricing | Discounts, tiers, credit | +3,000,000-5,000,000 FCFA |
| + Customer order portal | Online ordering 24/7 | +4,000,000-8,000,000 FCFA |
| + Wave/OM mobile payment | Pay at order | +3,000,000-6,000,000 FCFA |
| Full platform | Everything integrated | 15,000,000-30,000,000 FCFA |
Integrated mobile payment (Wave, Orange Money) transforms collection: instead of chasing receivables, a share of orders is paid immediately.
The ROI for an importer-wholesaler
Gains are mostly in order reliability and collection speed.
| Indicator | Before | After | Gain |
|---|---|---|---|
| Order errors | 12% | 7% | -40% |
| Collection time | 45 days | 22 days | -51% |
| Orders outside office hours | 0% | 35% | +35 pts |
| Processing time / order | 9 min | 3 min | -67% |
| Stockout on key SKUs | 15% | 6% | -60% |
Cutting collection time from 45 to 22 days directly improves cash, vital for a wholesaler pre-financing imports.
Mini case study
Mamadou, manager of a food wholesaler in Dakar (2,800 SKUs, 340 retailer customers), processes 180 orders/day by hand. Errors and late payments cost him about 1,900,000 FCFA/month. He invests 12,000,000 FCFA for order + stock software and 9,000,000 FCFA for the customer portal plus Wave/OM payment, i.e. 21,000,000 FCFA. By cutting errors 40% and collecting 35% of orders upfront, he gains ~1,300,000 FCFA/month (15,600,000 FCFA/year): a 16-month payback, excluding the cash gain.
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FAQ
Can negotiated per-customer prices be kept?
Yes. The catalog shows each retailer their own prices and discount tiers, eliminating billing errors and pricing disputes.
Are Wave and Orange Money really integrated?
Yes, collection happens at order via Wave and Orange Money. Collection time averages down from 45 to 22 days on the pre-paid share.
Can my customers order without a recent smartphone?
The portal is optimized for slow connections and small screens. Order-taking assisted by your reps stays available in parallel.
How long to launch?
Expect 3 to 5 months depending on scope. We often start with orders + stock, then add the portal and mobile payment.
Does it handle several stores or warehouses?
Yes, stock is tracked per warehouse with replenishment alerts, useful for a wholesaler serving several Dakar zones and regions.
Let's scope your project. Give us your SKU count, customer count and daily orders so we can frame software, portal and mobile payment. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
