The verdict in three sentences
A wholesale ordering portal in Miami is priced between EUR 25,000 and EUR 95,000 in 2026, the gap coming mostly from ERP integration and real-time stock. Value comes not from design but from fast ordering (reorder, list import, per-pallet quantities) and a per-customer catalogue. A well-built portal shifts 40 to 60 % of phone orders to self-service, freeing your reps for value-added selling.
The modules that make the difference for a wholesaler
A wholesaler does not sell by the unit but by packaging, with tiered discounts and customers reordering the same references every week. The portal must handle multiple selling units, standard baskets, order history and real stock availability to avoid stockouts after checkout.
| Module | Priority | 2026 cost (EUR) |
|---|---|---|
| Per-customer catalogue | High | 6,000 - 15,000 |
| Fast ordering & reorder | High | 4,000 - 10,000 |
| Real-time multi-warehouse stock | High | 8,000 - 20,000 |
| Tiered discounts & multiple units | Medium | 4,000 - 9,000 |
| ERP integration (Sage, SAP B1, Cegid) | High | 10,000 - 30,000 |
| Delivery tracking & purchase orders | Medium | 3,000 - 8,000 |
Two approaches by maturity
The choice is between a portal plugged onto an existing e-commerce base and a custom portal deeply integrated with the ERP. Here are 2026 orders of magnitude for a Miami distribution SME.
| Approach | Total cost (EUR) | Timeline | Best for |
|---|---|---|---|
| B2B extension on Shopify/BigCommerce | 25,000 - 45,000 | 3 - 4 months | Stable catalogue, standard ERP |
| Headless (Medusa) + ERP connector | 45,000 - 75,000 | 4 - 6 months | Complex pricing logic |
| Custom real-time ERP integration | 60,000 - 95,000 | 6 - 8 months | Multi-warehouse, high volume |
Real-time stock is the item that pushes a budget from 40,000 toward 90,000 EUR. Many wholesalers start with a sync every 30 minutes (plenty enough) before investing in true real-time.
Mini case study
Julien, manager of a food wholesaler in Miami, receives 600 orders a week by phone and fax, each keyed manually in 8 minutes, i.e. 80 hours a week of order-desk entry. At a loaded cost of EUR 28 an hour, that is EUR 2,240 a week. By deploying a portal at EUR 68,000 that absorbs 55 % of orders in self-service, he saves EUR 1,232 a week, i.e. about EUR 64,000 a year. The portal pays back in 13 months, and keying errors drop 70 %, reducing credit notes.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How is this different from a plain e-commerce site?
A wholesale portal handles the per-customer catalogue, packaging-based selling units, tiered discounts and ERP integration. A classic e-commerce site ignores these rules and would force your customers to order like consumers.
Is real-time stock essential?
Not always. A sync every 30 minutes suffices for 80 % of wholesalers and saves EUR 8,000 to 15,000. Real-time becomes useful with high rotation or frequent stockouts.
How much does ERP integration cost?
Between EUR 10,000 and EUR 30,000 depending on the ERP and the richness of the flows (products, prices, stock, orders, invoices). It is the most technical item, to scope first with your ERP vendor.
How long to go live?
Between 3 and 8 months by approach. A B2B extension on an existing base ships in 3 to 4 months; a custom real-time ERP integration takes 6 to 8 months.
How do we measure ROI?
The main gain is shifting manual orders to self-service: each automated order saves 6 to 10 minutes of order-desk time. At 500 orders a week, payback is often under 18 months.
Let's scope your project. Give us your order volume, your ERP and your per-customer pricing rules: we'll frame the portal and its integration. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
