The verdict in three sentences
The wholesale business is fought on two invisible fronts: customer credit that freezes cash, and stockouts that drive resellers away. Distribution software linking B2B catalog, per-segment pricing, orders, credit and delivery cuts stockouts by about 20% and regains control of receivables. Expect 2,500,000 to 8,000,000 FCFA depending on volume and the number of sales reps/drivers.
The modules of distribution software
A wholesaler has different needs than a retailer: pricing and credit are at the core.
| Module | Key function | Impact |
|---|---|---|
| B2B catalog | Per-customer/segment pricing | Controlled margin |
| Orders | Capture via rep/app | Data entry -50% |
| Customer credit | Receivables, limit, due dates | Unpaid under control |
| Stock | Threshold alerts, multi-warehouse | Stockouts -20% |
| Delivery | Routes, slips, proof | Fewer delivery disputes |
| Collection | Reminders, Wave payment | Shorter payment delay |
Per-customer pricing is what sets real wholesale software apart: the same product is not the same price for a small retailer and a semi-wholesaler, and the system applies it automatically.
Cost and impact on working capital
Budget depends on the number of SKUs, warehouses and payment integration.
| Tier | Budget FCFA | Suited to |
|---|---|---|
| Essential | 2,500,000 - 4,000,000 | Catalog, orders, stock |
| Standard | 4,000,000 - 6,000,000 | + customer credit, delivery, Wave |
| Advanced | 6,000,000 - 8,000,000 | + multi-warehouse, BI, auto collection |
| Maintenance | 100,000 - 250,000 /mo | Hosting, support, updates |
The real ROI is measured on working capital: by cutting stockouts and speeding receivables collection, the software frees up tied-up cash.
Mini case study
Ibrahima runs a food wholesaler in Dakar doing 1,200,000,000 FCFA/year, with 150,000,000 FCFA in customer receivables (45-day average) and 5% of sales lost to stockouts — 60,000,000 FCFA. The Standard software at 5,000,000 FCFA brings stockouts to 4% (-20%), recovering 12,000,000 FCFA in sales, and shortens collection to 35 days thanks to Wave payment and reminders — freeing about 33,000,000 FCFA of cash. The investment pays off within months, with durably lighter working capital.
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FAQ
What does wholesale software cost in Dakar in 2026?
From 2,500,000 to 8,000,000 FCFA depending on SKU volume, number of warehouses and integration of customer credit and Wave payment. Maintenance runs 100,000 to 250,000 FCFA/month.
Does the software handle different prices per customer?
Yes, it is a core function: each customer or segment has its price grid, applied automatically to orders. Essential to distinguish retailers from semi-wholesalers.
How is customer credit controlled?
The system tracks receivables, enforces a per-customer limit and blocks or alerts on overrun. Reminders and Wave payment shorten the collection delay.
How do you cut stockouts by 20%?
Through reorder-threshold alerts and multi-warehouse tracking, which trigger supplier orders before stock runs out.
Can Wave payment be integrated for B2B collection?
Yes: resellers can settle invoices via Wave with a reference, speeding collection and reducing cash handling on delivery routes.
Let's talk about your project. We build your B2B distribution software with per-customer pricing, credit and Wave payment. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
