The verdict in three sentences
A licensed sales-management tool is enough to invoice and track stock, but it caps customer relationships and field routes. A custom platform with a B2B portal lets customers order on their own, applies their pricing and credit automatically, and frees the sales team. Custom pays off once you target +18 % orders placed without a visit and a sharply reduced order-entry time.
License vs custom: the 2026 DZD comparison
For a wholesaler-importer the decision reads in total cost and sales productivity.
| Criterion | Licensed sales tool | Custom platform |
|---|---|---|
| Cost | 150,000-600,000 DZD/year | 2,500,000-7,000,000 DZD |
| B2B ordering portal | Absent | +800,000-2,000,000 DZD |
| Customer-specific pricing | Basic | Advanced rules |
| Customer credit management | Manual | Automated, limits |
| Sales routes | Paper / Excel | Mobile app |
| Hosting | Local machine | Local or cloud |
| Maintenance | Partly included | 15 %/year of build |
The license costs little each year but caps growth; custom opens a self-service ordering channel that captures revenue without a rep.
What makes up the budget
The project is quoted by module, letting you start with the essentials.
| Module | Scope | Indicative budget |
|---|---|---|
| Catalog & customer pricing | Grids, discounts, sales units | 700,000-1,800,000 DZD |
| Order entry & credit | Limits, outstanding, blocking | 600,000-1,500,000 DZD |
| B2B customer portal | Online ordering, history | 800,000-2,000,000 DZD |
| Sales routes | Mobile app, geolocation | 500,000-1,400,000 DZD |
| Executive reporting | Margin, outstanding, top clients | 400,000-900,000 DZD |
Total delivery runs 12 to 20 weeks, with maintenance at 15 %/year and optional local hosting.
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Mini case study
Amine, owner of a hygiene-products wholesaler (1,400 active customers, 9 reps), spends 35 % of time on manual order entry. A custom platform at 4,200,000 DZD (including 1,500,000 DZD of B2B portal) plus 630,000 DZD maintenance/year cuts that time by 35 % and generates +18 % orders without a visit. On revenue of 320,000,000 DZD, those 18 % of additional digital-channel orders represent tens of millions of DZD captured with no field trip.
FAQ
Isn't a licensed local tool enough? To invoice and track stock, yes, at 150,000-600,000 DZD/year. Once you want a customer ordering portal and mobile routes, the license hits its ceiling and custom becomes profitable.
How much is the B2B ordering portal? Budget 800,000 to 2,000,000 DZD depending on features (catalog, history, payment, tracking). This is the module that captures no-visit orders.
Can we host locally? Yes, the platform can be hosted locally or in the cloud based on your data constraints. Local hosting reassures on sovereignty and network availability.
What order-entry gain can I expect? Automating pricing and credit cuts order-entry time by roughly -35 %, freeing reps for prospecting and account growth.
How long until go-live? From 12 to 20 weeks by module. Catalog and order entry can be delivered first, in 8-10 weeks.
Let's scope your project. Tell us your customer count, pricing rules and B2B portal needs, and we will frame a phased platform with an indicative DZD budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
