The verdict in three sentences
A custom business platform for a Malian B2B wholesaler costs between 4,000,000 and 11,000,000 FCFA in 2026, over a 5-month timeline. The decisive lever is the customer order portal coupled with tiered per-customer pricing: order-taking stops going through phone and WhatsApp, and manual entry disappears. For a wholesaler serving 200 regular customers, order-processing time drops by 60 to 70%.
Generic ERP or dedicated solution: the right choice
A generic ERP handles accounting and stock, but poorly handles per-customer pricing, volume discounts and remote order-taking specific to wholesale. The dedicated solution is designed for these flows.
| Criterion | Generic ERP | Custom dedicated solution |
|---|---|---|
| Initial cost | 6,000,000 to 15,000,000 FCFA | 4,000,000 to 11,000,000 FCFA |
| Tiered per-customer pricing | Complex to configure | Native |
| B2B order portal | Rare or optional | Included |
| Mobile order-taking | Limited | Field/3G optimized |
| Local accounting integration | Often needs adapting | Custom |
| Fit to real discounts | Rigid | Total |
For a wholesaler, the dedicated solution is often cheaper than a heavily adapted generic ERP, while matching commercial reality: each customer has its own price list, terms and outstanding balance.
The gain on order entry
Manual entry is the wholesaler's most costly hidden item: sales time, pricing errors, unseen stockouts. A B2B order portal changes the equation.
| Indicator | Before (manual) | After (portal) |
|---|---|---|
| Entry time per order | 12 min | 3 min |
| Price/quantity errors | 6% | under 1% |
| Orders placed off-hours | 0% | 30 to 40% |
| Invoicing delay | 2 to 3 days | Immediate |
| Monthly entry cost (2,000 orders) | high | cut by 3 to 4x |
On 2,000 orders/month, going from 12 to 3 minutes frees about 300 hours/month of admin time, reallocated to business development.
Mini case study
Fatoumata, director of a hygiene and cleaning products wholesaler in Bamako, serves 220 reseller customers. Her two assistants enter 2,000 orders/month at 12 minutes each, i.e. 400 hours. She invests 7,500,000 FCFA in a custom platform with order portal, per-customer pricing and accounting integration. Entry drops to 3 minutes, freeing 300 hours/month. Valuing that time at 1,500 FCFA/hour and adding 40% of orders placed off-hours (new revenue), the project pays back in about 10 months, with invoicing errors nearly eliminated.
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FAQ
Does the portal work on mobile and on 3G?
Yes. It is designed mobile-first and optimized for slow connections: lightweight catalog, compressed images, data-saver mode. Your reseller customers order from their phones, even in poorly covered areas.
Can we manage different price lists per customer?
That is the core of the solution: each customer sees their own prices, volume discounts and authorized outstanding balance. Tiered pricing applies automatically according to quantities ordered.
Does it integrate with my accounting?
Yes, accounting integration is custom: automatic invoice generation, export to your accounting software and tracking of Wave/Orange Money payments. No more double entry.
What is the setup timeline?
About 5 months: scoping the catalog and price lists, developing the portal, accounting integration and training. We often start with a core of pilot customers before full rollout.
What if my catalog changes often?
A simple back-office lets you update products, prices and promotions without a developer. Changes are instantly visible to your customers on the portal.
Let's scope your project. Tell us your number of customers, your monthly order volume and your price lists: we scope a platform from 4,000,000 to 11,000,000 FCFA fitted to your wholesale business. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
