The verdict in three sentences
A wholesale B2B ordering platform in Dakar is budgeted between 3,000,000 and 8,000,000 FCFA in 2026 to digitise reseller order taking. Per-reseller pricing adds 800,000 to 2,000,000 FCFA and Wave/Orange Money payment 500,000 to 1,500,000 FCFA. The monthly run (80,000 to 300,000 FCFA) is quickly covered by the gain: 50% less order-taking time and zero re-keying errors.
The modules that make up the price
A wholesaler needs a reseller portal, not a consumer shop: catalog with negotiated prices, quick order, history and mobile payment. Here is the 2026 order of magnitude per module.
| B2B module | Role | 2026 cost (FCFA) |
|---|---|---|
| Catalog + reseller accounts core | Login, companies, roles | 1,500,000 - 3,000,000 |
| Per-reseller / tier pricing | Negotiated prices, volume discounts | 800,000 - 2,000,000 |
| Quick order / reorder | Saved baskets, history | 500,000 - 1,200,000 |
| Wave / Orange Money payment | Collection, webhooks | 500,000 - 1,500,000 |
| Credit & exposure management | Limits, blocking, dunning | 600,000 - 1,500,000 |
| Orders & stock dashboard | Tracking, alerts, export | 700,000 - 1,800,000 |
A simple core with Wave payment starts around 3,500,000 FCFA; a full portal with per-reseller pricing and credit exceeds 8,000,000 FCFA.
Total cost of ownership over 3 years
Run and evolutions matter as much as the build. Here is a projection for a mid-size wholesale platform in Dakar.
| Line item | Year 1 | Years 2-3 (each) |
|---|---|---|
| Initial build | 5,500,000 FCFA | — |
| Hosting + monitoring | 720,000 FCFA | 720,000 FCFA |
| Maintenance (support) | 900,000 FCFA | 1,200,000 FCFA |
| Functional evolutions | 600,000 FCFA | 900,000 FCFA |
| Total | 7,720,000 FCFA | 2,820,000 FCFA |
Over 3 years the total cost lands around 13,360,000 FCFA, most of it in year 1.
Mini case study
Mr Ndiaye, head of a food-products wholesaler in Dakar, serves 180 resellers who order by phone and WhatsApp. His 2 sales reps spend ~6 hours/day noting and re-keying orders. At 1,500 FCFA fully loaded hourly cost, that is 18,000 FCFA/day, or ~4,320,000 FCFA/year. A 5,500,000 FCFA platform that automates 50% of that entry saves ~2,160,000 FCFA/year and removes order errors: payback in ~2.5 years, run included, even before counting fewer disputes.
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FAQ
What does an entry-level wholesale platform cost?
Around 3,000,000 to 4,000,000 FCFA for a catalog + reseller accounts + simple ordering core with Wave payment.
Is Wave/Orange Money payment included?
It is added for 500,000 to 1,500,000 FCFA depending on the number of providers and the robustness of confirmation webhooks, essential for reliable collection.
What delivery timeline should I expect?
Between 4 and 8 months depending on per-reseller pricing complexity and the quality of your existing catalog.
What monthly budget after launch?
From 80,000 to 300,000 FCFA/month depending on traffic, monitoring and maintenance. An annual contract is cheaper than ticket-by-ticket.
Can we start with a core and expand?
Yes: core + payment in phase 1, then per-reseller pricing and credit in phase 2, once reseller adoption is confirmed.
Let's scope your project. Tell us your number of resellers, your pricing rules and payment methods: we'll price the core and the phases. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
