The verdict in three sentences
A white-label platform for 20 resellers costs EUR 80,000 to 180,000 in Amsterdam, against EUR 50,000 to 120,000 in Montpellier, delivered in 4 to 6 months. The premium over a single-brand platform is +25 to +40%, driven by data isolation, per-client themes and per-reseller billing. The model pays off once each distributor generates at least EUR 400 to 600 of monthly margin, which means payback in 12 to 24 months.
What white-labelling really adds to the budget
A standard platform serves one brand, one domain and one price list. As soon as you want 20 distributors to resell it under their own name, the architecture changes: each reseller becomes a tenant with its logo, colours, domain, end customers and billing. Those building blocks explain the premium. Figures below are Montpellier rates; Amsterdam agencies typically run 40 to 60% higher.
| White-label component | 2026 range (EUR, excl. VAT) | Indicative timeline |
|---|---|---|
| Multi-tenant architecture (data isolation) | 8,000 - 18,000 | 3-5 weeks |
| Per-reseller themes (logo, colours, fonts) | 4,000 - 10,000 | 2-3 weeks |
| Custom domains + automatic SSL certificates | 3,000 - 7,000 | 1-2 weeks |
| Transactional emails in the reseller's brand | 2,000 - 5,000 | 1 week |
| Per-reseller billing (Stripe Connect or similar) | 6,000 - 15,000 | 3-4 weeks |
| Reseller back office (clients, stats, discounts) | 6,000 - 14,000 | 3-4 weeks |
| Publisher super-admin (monitoring 20 tenants) | 4,000 - 9,000 | 2 weeks |
Together these components represent EUR 33,000 to 78,000. Added to the functional core of your service (often EUR 20,000 to 45,000), you land in the EUR 50,000 to 120,000 range. Montpellier studios bill around EUR 500 to 700 per day; Amsterdam agencies are closer to EUR 800 to 1,100 per day, which is why the same scope reaches EUR 80,000 to 180,000 there.
The item that blows budgets is functional customisation per reseller. As long as distributors only change the look, cost stays under control. Once a reseller demands a specific workflow, you create a code branch to maintain. A sound rule: configuration yes, custom development no, unless billed separately.
Which pricing model for your resellers
The commercial model drives profitability far more than build cost. Three models dominate in 2026, often combined.
| Model | How it works | Typical publisher revenue | Fits when |
|---|---|---|---|
| Fixed licence per reseller | EUR 300 to 1,500/month per tenant | Predictable, EUR 72,000 to 360,000/year for 20 resellers | Established resellers, stable volume |
| Revenue commission | 20 to 30% of reseller revenue | Variable, aligned with growth | Young resellers, little cash |
| Wholesale per end user | EUR 5 to 25 per seat per month | Grows with adoption | Per-user SaaS |
| Hybrid licence + commission | EUR 200/month + 10 to 15% | Guaranteed floor + upside | Most common in 2026 |
| Onboarding fee | EUR 1,000 to 5,000 per new reseller | Covers onboarding | Heavy configuration |
A 20 to 30% commission leaves the distributor a comfortable margin to sell, support and bill its clients. Below 15% for the publisher, the deal barely covers hosting, support and maintenance. Above 35%, good resellers move to a competitor.
Recurring costs not to forget
Development is only part of the bill. A multi-tenant platform in production needs an annual running budget.
| Annual item | 2026 order of magnitude (EUR, excl. VAT) |
|---|---|
| Cloud hosting (20 tenants, EU) | 3,600 - 12,000 |
| Corrective and evolutive maintenance (15-20% of build) | 8,000 - 22,000 |
| Level-2 support for resellers | 6,000 - 18,000 |
| Monitoring, backups, security | 1,500 - 4,000 |
| Payment fees (Stripe ~1.5% + EUR 0.25 in the EU) | variable |
Plan for EUR 20,000 to 55,000 per year and build it into your reseller pricing.
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Mini case study
Julien runs a property management services company in Montpellier. He wants 20 partner agencies in southern France to resell his platform. Build budget: EUR 85,000 over 5 months, running costs EUR 30,000 per year. The same scope quoted in Amsterdam came in at EUR 135,000.
Hybrid model: EUR 250 monthly licence + 12% of reseller revenue. Each agency bills on average EUR 3,000 per month through the platform, so EUR 360 of commission. Revenue per reseller: EUR 610 per month, or EUR 146,400 per year for 20 resellers. After EUR 30,000 of running costs, EUR 116,400 of annual margin remains. The build is paid back in about 9 months once all 20 agencies are active, or 15 to 18 months with a gradual ramp-up.
FAQ
How much does a white-label platform cost in Amsterdam in 2026?
Plan for EUR 80,000 to 180,000 for a platform serving about twenty resellers, delivered in 4 to 6 months. The same scope costs EUR 50,000 to 120,000 with a team in a French regional city.
Do I need one database per reseller?
Rarely. A shared database with tenant-ID isolation works up to several hundred resellers and costs 30 to 50% less to host. A dedicated database is justified for a key-account reseller with contractual requirements.
What commission should I charge distributors?
The market range is 20 to 30% of revenue generated on the platform. A hybrid model with a EUR 200 to 300 monthly licence secures your fixed costs.
Are custom domains hard to manage?
No. With automatic SSL management (Let's Encrypt or similar), adding a domain takes minutes. Building this component initially costs EUR 3,000 to 7,000.
Can I start with 5 resellers and scale to 20?
Yes, and it is recommended. A 2 to 3 month pilot with 3 to 5 distributors validates the pricing model before you invest in fully automated onboarding.
Let's scope your project. We scope your white-label platform: number of resellers, customisation level, billing model and an indicative budget between EUR 50,000 and 180,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
