The verdict in three sentences
A website revamp for a small business in Dublin costs between EUR 3,500 and EUR 7,500 in 2026, over a 4-to-6-week timeline. Going mobile-first brings an average conversion gain of +18 to +35 %, often enough to pay back the revamp in under a year. The real decision is not the budget but the choice between a reskin (EUR 2,000, structure kept) and a full rebuild (EUR 5,000+, a clean start).
Reskin or rebuild: decide by budget
A 6-year-old WordPress site can often be refreshed without redoing everything — but not always. Here is how to decide.
| Criterion | Reskin (~EUR 2,000) | Rebuild (EUR 5,000+) |
|---|---|---|
| Existing structure healthy | yes | no |
| Obsolete / unmaintained theme | risky | recommended |
| Current mobile performance | decent | poor |
| Need for new features | limited | significant |
| Target lifespan | 2-3 years | 5-6 years |
| Timeline | 2-3 wks | 4-6 wks |
If your theme is no longer maintained or the site lags on mobile, a reskin is false economy: you pay again in 18 months.
The before/after cost and ROI
A revamp is only justified if it earns its keep. Here is a typical before/after for a Dublin services SME.
| Metric | Before revamp | After revamp |
|---|---|---|
| Mobile score (PageSpeed) | 38/100 | 88/100 |
| Mobile bounce rate | 68 % | 44 % |
| Contact requests / month | 9 | 12-13 |
| Conversion rate | 1.4 % | 1.9 % |
| Revamp cost | — | EUR 5,500 |
| Maintenance | — | EUR 60-90 / month |
A +30 % gain in contact requests, in a business where each client is worth EUR 900 of margin, is enough to repay EUR 5,500 in 6 to 9 months.
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Mini case study
Karim, owner of a 4-person small business in Dublin (business services), runs a 2019 WordPress site, non-responsive, mobile score 38/100. He hesitates between a EUR 2,100 reskin and a EUR 5,500 rebuild.
His site generates 9 requests/month, converted at 22 %, at an average margin of EUR 900 per client. The rebuild, by lifting mobile from 38 to 88 and bounce from 68 % to 44 %, raises requests to 12/month. That is 3 extra requests, 0.66 more client per month, roughly EUR 600 of additional monthly margin. The EUR 5,500 rebuild pays back in around 9 months, then generates net profit — the reskin would have capped the gain.
FAQ
Is a EUR 2,000 reskin enough? Only if the structure and theme are healthy. Otherwise it is false economy: you pay for a real revamp within 18 to 24 months.
How much does going mobile-first earn? On average +18 to +35 % more conversions, since over 60 % of local B2B traffic is now mobile. A slow mobile site loses half its visitors before it even loads.
What minimum budget for a credible small-business revamp? Around EUR 3,500 for 5-7 cleanly rebuilt pages. Below that you get a poorly integrated template.
How much is maintenance? Budget EUR 60 to 90/month for a small business: updates, backups, security. Essential on WordPress, a frequent target of automated attacks.
What timeline for a small-business revamp? From 4 to 6 weeks for a rebuild, 2 to 3 weeks for a reskin, depending on how fast you supply content.
Let's scope your project. A 5-8 page revamp, indicative budget EUR 3,500-7,500, mobile-first and maintenance included, delivered within 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
