The verdict in three sentences
For a boutique strategy consultancy in Los Angeles, buyers (CEOs, boards, PE operating partners) choose on partner experience, sector depth, thought leadership and discretion, and they check all of it on the website before the first meeting. A redesign costs $30,000 to $120,000 at a Los Angeles agency, against a fixed Kolonell grid of $2,900, $4,900 or $8,900 delivered in 3 to 6 weeks. What sinks these projects is rarely design: it is unverifiable case studies, empty partner bios and a poorly prepared migration.
What the CEO reads first, and what they don't find
An operating partner preparing a 100-day plan for a portfolio company usually compares three firms. Within five minutes they want to see the sectors covered (media and entertainment, aerospace, healthcare, port logistics, consumer goods), each partner's background, two or three anonymized but specific case studies and a recent point of view.
| What the buyer looks for | What they often find | What the redesigned site must show |
|---|---|---|
| Partner experience | Photos and titles without backgrounds | Background, sectors, typical engagements, publications |
| Sector depth | A list of 15 sectors | 3 to 5 sectors actually practiced, with their issues |
| Case studies | Client logos without consent | Anonymized cases: problem, approach, nature of the outcome |
| Thought leadership | Last article from 2022 | 4 to 6 dated, signed pieces a year |
| Discretion | Nothing on confidentiality | Clear confidentiality and NDA policy |
| Accessibility | Weak contrast, unreadable PDFs | WCAG 2.1 or 2.2 AA target |
Case studies must be real, anonymized and approved by the client. An invented or inflated case is quickly spotted by a buyer who knows the sector.
Budget in Los Angeles: the real options
2026 ballpark, based on typical Los Angeles agency quotes and public agency rate pages.
| Option | Range | Timeline | Strength | Limitation |
|---|---|---|---|---|
| Freelance designer and developer | $8,000 to $25,000 | 6 to 12 weeks | Cost | Copywriting and scoping often missing |
| Design studio in Santa Monica or Culver City | $30,000 to $70,000 | 10 to 16 weeks | Aesthetics | Little B2B consulting focus |
| B2B brand agency | $60,000 to $120,000 | 12 to 20 weeks | Full positioning | Budget and timeline |
| Kolonell Starter | $2,900 | 3 to 4 weeks | Clear site, native copywriting | Tighter structure |
| Kolonell Growth | $4,900 | 3 to 4 weeks | Bios, cases, thought leadership | No client area |
| Kolonell Premium | $8,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote | Custom modules on quote |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. A client area for sharing deliverables, a CRM integration or an interactive diagnostic tool are priced on quote, as is maintenance after the 3 included months (market assumption: $200 to $800 a month). Details are in the international offer.
For reference, Kolonell built the website of TR Signing Group (trsigninggroup.com), a signing services company in New Jersey: a US professional services firm whose site has to earn trust on the first visit.
Migration risks, in the order they show up
- Incomplete inventory. Older thought leadership pieces often attract links and traffic. List every URL, then build a page-by-page 301 redirect map.
- Content migrated without triage. Remove case studies whose client consent has lapsed and bios of former partners.
- Late review. Have each case study approved by the client concerned and each sensitive text checked by your counsel before go-live.
- Personal data. In California, the CCPA as amended by the CPRA applies to forms, trackers and email lists if you meet its thresholds; newsletters fall under CAN-SPAM. ADA website accessibility lawsuits are frequent. This is not legal advice.
- Cutover. Go live on a Tuesday or Wednesday, with an approved staging site, and watch Search Console for 4 to 8 weeks.
When a Los Angeles agency is the better choice
If you are repositioning the whole firm (name, identity, offer) or want in-person workshops with every partner and on-site video production, a local agency at $60,000 or more is justified. If the positioning is clear and the site simply has to prove it, the fixed grid does the job for a fraction of the budget.
Questions to ask: who writes the partner bios? How are case studies approved? Who handles redirects? What does maintenance cost?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example. "Sepulveda Strategy Partners", 6 partners in Los Angeles, focused on media and consumer goods. Local studio quote: $62,000, 14 weeks. Kolonell Growth option: $4,900, 3 to 4 weeks once content is ready.
Gap: 62,000 minus 4,900 = $57,100. The partners spend $9,000 on a professional photo shoot and on polishing 4 thought leadership pieces. $48,100 remains. If a single $150,000 engagement is signed because the site reassures an operating partner, the redesign pays for itself more than 30 times.
FAQ
How many case studies do we need?
Three to six solid, approved cases beat fifteen logos. Each case runs 250 to 400 words: context, question asked, approach, nature of the outcome.
Can we show client logos?
Only with written consent. In strategy consulting most clients decline; anonymized cases are the norm.
Which tier suits a firm with 5 to 10 partners?
Growth at $4,900 usually fits: bios, sectors, cases and thought leadership. Premium at $8,900 makes sense if you work in several languages.
Is accessibility really an issue?
Yes, ADA lawsuits also target service businesses. A WCAG 2.1 or 2.2 AA target from the design stage costs far less than fixing it afterwards.
How long until launch?
3 to 4 weeks on Starter or Growth, 4 to 6 on Premium, once copy and client approvals are in. Collecting approvals often takes another 2 to 3 weeks.
Let's scope your project. A Los Angeles strategy firm website redesign on the Growth tier, bios and case studies included, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

