A website is an aging asset
A website is like a physical shop: after a few years paint peels, the storefront no longer matches what you sell, and customers walk past. At Kolonell, we audit dozens of Senegalese business websites every month — most are 3 to 7 years old and have become a drag on growth rather than an engine.
Here is how to tell whether your site needs a redesign, and what it involves in 2026.
7 signs it is time to redesign
Technical signs
- Loads longer than 4 seconds on 3G (Google penalises past 2.5 s)
- Not responsive or poor mobile experience (yet 85% of Senegal traffic is mobile)
- No HTTPS or expired certificate — Chrome shows a warning
- Obsolete CMS (WordPress 4.x, Joomla 2.x): security holes
Business signs
- Your competitors look 10 years more modern
- Your offer has changed but the site still shows the old one
- You get zero leads from the site in 6 months
- You are ashamed to share the link in a pitch
Why redesign: the real ROI
A proper redesign is not cosmetic spending. It delivers:
- +40 to +120% organic traffic in 6 months (technical SEO + content)
- Conversion rate ×2 to ×4 (modern design + clear journey)
- Brand image realigned — direct impact on the prices you can command
- Maintenance cut by 3x (modern stack = fewer bugs)
A Saly hotel client went from 8 direct bookings/month to 34 after redesign — the project paid for itself in 4 months.
What it really costs in 2026
Our honest Kolonell ranges:
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Starter redesign — 600,000 to 900,000 FCFA
- Up to 8 pages
- Custom, responsive, PWA-ready design
- Basic technical SEO
- Delivered in 3 to 4 weeks
Business redesign — 1,200,000 to 2,500,000 FCFA
- 10 to 25 pages, blog, FR/EN multilingual
- Advanced SEO + schema.org + sitemap
- CRM, WhatsApp, analytics integration
- Team training, 2 months of support
Institutional redesign — on quote
Large groups, institutions, governance bodies: always on quote — never a displayed price.
The trap to avoid: the cosmetic redesign
80% of "redesigns" we see in Dakar only swap colours and images. Mistake. A real redesign rebuilds:
- Information architecture (tree, user journey)
- Technical SEO (URLs, tags, speed, Core Web Vitals)
- Content (conversion-focused copy, not just pretty)
- Integrations (CRM, payments, WhatsApp, email)
Without these 4 pillars you are repainting a car that has no engine.
Our Kolonell method
- Free audit of the existing site (tech + SEO + conversion)
- One-hour strategy workshop to frame business goals
- Mockups validated in max 2 rounds
- Build in 2-week sprints, with live previews
- Launch + 3 months of SEO support
Ready to level up
Request a free audit or your redesign quote. You can also chat directly on WhatsApp +221 77 596 93 33. 15 minutes is enough to tell whether your site deserves a redesign or just a refresh.
Mohamed Ba
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.