The verdict in three sentences
A structured RFP turns a fuzzy purchase into a comparable decision: same sections, same deliverables, same KPIs for all 3 agencies briefed. In 2026, a well-scoped showcase project sits between 5,000 and 18,000 EUR (net); without an RFP, the quote spread becomes unreadable. The key is a weighted scoring grid that neutralises the pull of price alone.
The must-have RFP sections
A redesign RFP fits into about ten sections. Each must be quantified or measurable to allow quote comparison.
| Section | Expected content | To quantify |
|---|---|---|
| Context & goals | Business stakes, audience | Conversion KPIs |
| Page scope | Sitemap, page count | 8 - 20 pages |
| KPI targets | Conversion, traffic | Conversion +1.5 pt |
| Technical specs | Stack, performance | Lighthouse > 90 |
| GDPR & hosting | Compliance, location | EU hosting |
| Content & migration | Copy, reuse | Volume to migrate |
| Deliverables | Mockups, code, docs | Exhaustive list |
| Milestones & timing | Schedule, sign-offs | 5 - 9 weeks |
| Budget & penalties | Range, delays | 5,000 - 18,000 EUR |
| Maintenance | Post-launch SLA | 90 - 250 EUR/mo |
The weighted scoring grid
To compare 3 offers objectively, score each agency out of 100 using weights set in advance. This grid prevents picking the cheapest bid alone.
| Criterion | Weight | What you assess |
|---|---|---|
| Technical quality | 40% | Stack, performance, security, SEO |
| Design & UX | 30% | Creativity, usability, consistency |
| Price | 20% | Value for money, transparency |
| References | 10% | Similar cases, client satisfaction |
An agency at 12,000 EUR scoring 88/100 is often a better choice than a 6,000 EUR offer scoring 62/100, because the score captures the performance, security and SEO that drive ROI.
Mini case study
Sophie, marketing lead at a 40-person SME in Lille, writes an RFP to redesign a 14-page site. She briefs 3 agencies: quotes at 6,500 EUR (score 64), 11,000 EUR (score 87) and 16,000 EUR (score 82). Applying her weighted grid, she picks the 11,000 EUR offer, the best score-to-price ratio. The RFP saved her around 3 weeks of back-and-forth and avoided an under-scoped quote that would have needed rework the following year.
FAQ
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Why write an RFP before briefing agencies?
It guarantees comparable quotes on the same scope and deliverables. Without it, the 5,000-to-18,000 EUR spread becomes impossible to judge objectively.
Which KPIs should I set in the RFP?
Measurable targets: conversion rate (+1.5 pt goal), Lighthouse score > 90, a 5-9 week timeline. These KPIs also underpin any delay penalties.
How should I weight the scoring grid?
A common 2026 weighting: technical 40%, design 30%, price 20%, references 10%. It favours durable quality over price alone, without ignoring it.
Should I require EU hosting?
For GDPR compliance, EU hosting is strongly recommended. State it in the RFP, along with personal-data and cookie handling.
How long does it take to write a good RFP?
Expect 2 to 5 days of work for a marketing lead, or a consultant's support. That time is more than repaid by the quality of the quotes received.
Let's scope your project. Send us your RFP or raw objectives: we respond with a structured quote (technical, design, price, references) within a 5,000-18,000 EUR range. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.