The verdict in three sentences
A redesign rarely derails from lack of talent, but from an absence of approval milestones: each stage must produce a signed deliverable before the next begins. A 6-stage method with dated deliverables cuts change orders and overruns by 15 to 30 %, because it turns disagreements into traced decisions. The agile-vs-waterfall choice is not ideological: it depends on how stable your scope is.
The 6 stages and their deliverables
Each milestone is a validated point of no return. Skipping a deliverable's sign-off simply defers the conflict to acceptance, when it costs the most.
| Stage | Typical duration | Key deliverable | Signed off by |
|---|---|---|---|
| 1. Audit & analysis | 1-2 wks | current-state audit, analytics, benchmark | management |
| 2. Scoping | 1-2 wks | specification, sitemap | project committee |
| 3. UX / wireframes | 2-3 wks | zoning, journeys, prototypes | business + UX |
| 4. UI / design | 2-4 wks | mockups, design system | management + brand |
| 5. Development | 3-6 wks | integrated site, CMS | project manager |
| 6. Acceptance & launch | 2-3 wks | testing, fixes, go-live | project committee |
The deliverables signed at each stage are your contractual protection: they freeze decisions and make any later addition an explicitly priced change order.
Agile or waterfall: the real dividing line
The debate pits two logics against each other. One freezes everything upfront, the other absorbs change continuously. The right choice depends on your context.
| Criterion | Waterfall (V-model) | Agile (sprints) |
|---|---|---|
| Scope | frozen upfront | evolving |
| Contract | clear fixed price | time-and-materials or iterative |
| Visibility | at acceptance | every sprint (2 wks) |
| Budget | predictable | adjustable, to steer |
| Ideal for | brochure, stable scope | complex product, e-commerce |
| Main risk | tunnel effect | budget drift |
For a brochure or corporate redesign with stable scope, a fixed-price waterfall secures the budget. For an evolving e-commerce or application platform, agile with 2-week sprints and regular demos limits the tunnel effect.
Mini case study
Thomas, digital project manager at a 240-employee mid-cap in Lyon, runs the redesign of the multilingual corporate site, budget 38,000 EUR excl. tax. He enforces the 6 milestones with signed deliverables and picks waterfall, since scope is stable. Mid-project a department requests a product configurator: instead of absorbing it, Thomas documents it as a change order priced at 6,200 EUR excl. tax and defers it to phase 2. On the previous project, without milestones, similar requests had inflated the bill by 11,000 EUR excl. tax in unplanned change orders. The method saves him roughly 4,800 EUR and, above all, protects the launch date.
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FAQ
How many stages for a redesign?
Six are enough: audit, scoping, UX, UI, development, acceptance. What matters is not the count but the signed deliverable at each milestone, which freezes decisions and makes any addition explicitly priced.
Should I pick agile or waterfall?
Waterfall for stable scope (brochure, corporate): predictable budget. Agile for an evolving product (e-commerce, application): visibility every sprint but a budget to steer closely. It is a choice of context, not fashion.
How do I avoid unplanned change orders?
Freeze scope in a signed specification, then treat every new request as a priced, dated change order. Deferring non-critical items to phase 2 protects both the budget and the date.
Who should sign off each stage?
Define a small project committee with a single decision-maker per domain. Multiplying approvers lengthens cycles; a clear circuit with a 48 h turnaround keeps the pace without sacrificing decision quality.
What budget for the initial audit?
Allow 1,500 to 5,000 EUR excl. tax depending on the size of the existing site. It is a profitable investment: an analytics and competitive audit sets priorities and avoids blindly rebuilding what already worked.
Let's scope your project. Describe the state of your current site and your redesign goals, and we'll propose a 6-milestone roadmap with dated deliverables. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
