The verdict in three sentences
A private equity firm's website in Luxembourg is read before every first meeting: by the owner considering a sale, by the intermediary deciding where to send a deal, and by the institutional investor checking the team. A full redesign costs, as a 2026 ballpark, between EUR 15,000 and 70,000 with agencies in the market, while the fixed Kolonell grid sits at EUR 2,700, 4,500 or 8,200, with any secure investor area priced on quote. The main risk lies in the migration: lost URLs, fund content published without review, and portfolio companies shown without their consent.
Signals that cost you deal flow
In private equity the website works as a filter. An intermediary in the Greater Region weighing three mid-market funds opens all three sites in ten minutes and keeps the one whose thesis fits the deal. The signals below come up often in a pre-redesign audit.
| Signal on the current site | What the visitor concludes | Effect on deal flow |
|---|---|---|
| Generic thesis ('we back high-potential companies') | No criteria to tell whether they fit | Off-target deals, intermediaries who forget you |
| No ticket size or enterprise value range | Impossible to self-qualify | Pointless qualification calls for the team |
| Portfolio frozen for years, exits not shown | Slowing activity or a fund near the end of its life | Doubt among owners and recruits alike |
| Team with no role, sector or background | No obvious person to contact | The owner goes through a third party or gives up |
| One language only, usually English | A site built for LPs, not for a German or French speaking owner | Fewer direct contacts from family businesses |
| Fund vehicle pages open to everyone | Promotional fund communication visible to the general public | Exposure to a non-compliant marketing complaint |
| Over 4 seconds to load on mobile | A careless firm | Poor first impression while travelling |
What budget should you plan in Luxembourg in 2026?
The local ranges below are 2026 ballparks drawn from typical agency quotes and public agency rate pages. They vary widely with the number of languages and whether a portal is included.
| Option | Budget (EUR, excl. VAT) | Indicative timeline | What you get | Watch point |
|---|---|---|---|---|
| Freelancer | 5,000 to 12,000 | 6 to 10 weeks | A clean theme-based site | Reliance on one person, little copywriting |
| Generalist local agency | 15,000 to 35,000 | 8 to 14 weeks | On-site workshops, custom design | Copy and translations often extra |
| Finance specialist agency | 35,000 to 70,000 | 10 to 16 weeks | Experience with fund managers, portal possible | High budget before any investor portal |
| Kolonell Starter | 2,700 | 3 to 4 weeks | Short site: thesis, criteria, team, contact | One language, simple portfolio |
| Kolonell Growth | 4,500 | 3 to 4 weeks | Sector pages, filterable portfolio, news | Extra languages belong in Premium |
| Kolonell Premium | 8,200 | 4 to 6 weeks | Multilingual version, languages set in the quote | Specialist translation as a third-party cost |
| Secure LP area, data room, integrations | On quote | Depends on scope | Authenticated access, documents per investor | Scoped with your fund administrator |
All three tiers of the Kolonell international offer include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) once content is approved, and 3 months of support. After that, maintenance is priced on quote.
Timeline, risks and mitigation
The short timeline assumes the material exists: a thesis agreed by the partners, biographies, and a list of portfolio companies cleared for publication. Without it, any agency slips.
| Phase | Week (Growth) | Main risk | Mitigation |
|---|---|---|---|
| Scoping and inventory | 1 | Missing pages that receive traffic | Export of every URL and Search Console query |
| Architecture and mock-ups | 1 to 2 | Copying the old structure | Separate journeys: owners, intermediaries, investors, candidates |
| Copywriting | 2 to 3 | Promotional fund wording | Review by your compliance team before go-live |
| Content migration | 2 to 3 | Lost news and press releases | Page-by-page mapping sheet |
| Testing and switchover | 3 to 4 | Visibility drop after launch | 301 redirect map, off-peak DNS switch, 8-week monitoring |
Two topics deserve particular care. The first is fund communication: the AIFM Directive governs the marketing of alternative investment funds in the European Union and the CSSF supervises Luxembourg managers, which leads many firms to put any vehicle information behind a login reserved for professional investors. The second is data protection: contact forms, CV uploads and cookies fall under the GDPR, overseen by the CNPD, with a written retention policy. This is not legal advice: your counsel and compliance officer sign off on these points.
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What to ask, and when a local agency wins
Before signing, put these questions to any provider:
- Who writes the thesis and sector pages, and how many review rounds are planned?
- How are languages handled (French, German, English, Luxembourgish) and who translates?
- Who builds the redirect map and who watches Search Console after launch?
- Which portfolio companies can be shown, with what written consent from their management?
- What happens after the 3 months of support, and at what cost?
A Luxembourg agency remains the better choice if you want weekly in-person workshops in Kirchberg, if the project includes from day one an investor portal connected to your fund administrator, or if your compliance team requires a provider already listed in your outsourcing procedures. For an institutional site of 10 to 25 pages, well written and multilingual, a fixed remote grid avoids paying for an agency's overheads.
Mini case study
Illustrative example: Moselle Capital Partners, a mid-market manager in Luxembourg with four partners and tickets of EUR 5 to 25 million. A local agency quotes EUR 38,000 for a three-language redesign, portal excluded. The team compares it with the Premium tier at EUR 8,200, adding a German translation reviewed by a third-party translator (assumption: EUR 2,400) and a team photo shoot (assumption: EUR 1,800), for EUR 12,400 in total. The gap reaches EUR 25,600, which the partners set aside for the LP portal, priced on quote, when they raise the next fund.
FAQ
Should we publish fund performance on the public site? Most managers refrain and keep figures for identified professional investors. An IRR shown without context can read as promotional communication. Your compliance team decides, and a secure area is priced on quote.
How many pages does a credible private equity site need? Usually 10 to 25: thesis, criteria, sectors, portfolio, value creation, team, news, careers, contact. The Growth tier at EUR 4,500 covers this scope in one language.
Is Luxembourgish essential? Rarely for a fund, whose counterparts read French, German or English. The choice depends on the owners you target, and languages are set in the quote for the Premium tier at EUR 8,200.
Can we show a portfolio company without management's consent? Best avoided: discretion is part of your reputation with sellers. Plan written consent per company and an update of the list at every exit, in practice 2 to 4 revisions a year.
How much visibility do we lose in a redesign? With a complete 301 redirect map, the dip is usually temporary, a few weeks. Without one, whole pages drop out of results and links in press releases end up as 404 errors.
Let's scope your project. A 10 to 25 page redesign on the Growth or Premium tier, delivered in 3 to 6 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
