The verdict in three sentences
For a plastic surgery practice in Luxembourg, the website has to reassure a demanding, multilingual patient base about the surgeon's actual qualifications, risks and recovery, and how the consultation works, long before it shows any photos. Luxembourg agencies typically quote 15,000 to 90,000 EUR for a medical redesign in 2026, while Kolonell applies a fixed grid of 2,700 EUR (Starter), 4,500 EUR (Growth) and 8,200 EUR (Premium). The real dangers of a redesign lie in medical conduct rules, the health data your forms collect and the loss of search visibility you have already earned.
What a patient checks before requesting a consultation
In Luxembourg, the patient base mixes Luxembourg residents, cross-border commuters from France, Belgium and Germany, and English-speaking expatriates from the financial sector. English-speaking patients in particular often compare with clinics in London or Brussels. All of them have time to compare, and the site is judged on how well it answers serious questions.
| What the patient looks for | What worries them on an old site | What the new page must show |
|---|---|---|
| Surgeon's qualifications | Vague title, no specialty stated | Degrees and qualifications actually held, professional registration |
| Procedure details | A single treatments page | One page per procedure: indications, steps, anaesthesia |
| Risks and recovery | Missing or hidden | Risks, aftercare, time off work, in plain language |
| Consultation | Just a phone number | How the first consultation works, cooling-off period, consultation fees if you publish them |
| Languages | French-only site | Pages in the languages the practice actually speaks |
| Before and after photos | Gallery with no context | Careful use with consent and explanations, or a deliberate choice not to show them |
| Confidentiality | Form asking for photos and medical history | Minimal form, medical information handled in consultation |
Advertising by doctors in Luxembourg is governed by the profession's conduct rules, enforced by the Collège médical: no promise of results, no superlatives, no testimonials presented as a guarantee. This is not legal advice: have the copy and any use of photos approved by whoever handles compliance at the practice.
Redesign budget in Luxembourg in 2026
Local amounts are a 2026 ballpark based on typical local agency quotes; Kolonell amounts are its fixed grid.
| Provider | 2026 budget (EUR) | Timeline | Strengths | Limits |
|---|---|---|---|---|
| Healthcare communications agency, Luxembourg | 40,000 to 90,000 EUR | 4 to 7 months | Brand advice, on-site meetings | Cost, slow approvals |
| General Luxembourg web agency | 15,000 to 40,000 EUR | 3 to 5 months | Proximity, local support | Medical copy often subcontracted |
| Freelancer from the Greater Region | 5,000 to 15,000 EUR | 2 to 4 months | Price | Copy to supply, availability |
| Kolonell Starter | 2,700 EUR | 3 to 4 weeks | Focused site, native copywriting | Limited to essential pages |
| Kolonell Growth | 4,500 EUR | 3 to 4 weeks | One page per procedure, blog | Page volume set in the quote |
| Kolonell Premium | 8,200 EUR | 4 to 6 weeks | The multilingual tier, languages set in the quote | Specialist translation may be needed |
| Annual maintenance | 2,400 to 9,000 EUR per year (market assumption) | Ongoing | Updates, security | Rarely in initial quotes |
Every tier includes a project manager reachable in Luxembourg's time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) once content is ready, and 3 months of support. Booking connected to practice software, a patient area or any specific integration is on quote, as is maintenance beyond the three months. Details are on the international offer page.
The timeline, and what makes it slip
A Kolonell redesign runs in four steps: scoping and URL inventory (week one), procedure pages written with the surgeon (weeks 1 to 2), design and build (weeks 2 to 3), conduct review, redirects and launch (weeks 3 to 4, or 5 to 6 for Premium). What makes it slip is almost always medical sign-off on the copy: block two one-hour slots a week in the surgeon's diary.
| Redesign risk | Consequence | Mitigation |
|---|---|---|
| Loss of search visibility | Old procedure pages drop out of Google | URL inventory, 301 redirect map, Search Console monitoring for 60 days |
| Health data in forms | Excessive collection under GDPR | Minimal form, privacy notice, defined retention period |
| Non-compliant copy | Implied promise of results, superlatives | Conduct review before launch |
| Before and after photos | Missing consent or misleading images | Archived written consent, explanatory captions, unretouched selection |
| Migration of reviews and articles | Lost or duplicated content | Migration list approved before the switch |
| Site downtime | Patients cannot find the phone number | Switch on a Sunday, rollback ready |
On personal data, the practice remains the controller under GDPR, supervised by the CNPD. In practice the site should collect as little as possible: name, contact details, procedure of interest. Medical history and photos belong in the consultation, not in a web form.
When a Luxembourg agency is the better choice
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If you want a full new brand identity, regular on-site meetings in Luxembourg City or heavy integration with your practice software and a patient area from day one, an established local agency is often the better fit, despite a budget three to ten times higher. Kolonell suits practices with a clear positioning that want a serious, well-written, multilingual site on a short timeline. Questions to ask any provider: who writes the procedure pages, who reviews them against conduct rules, how redirects are tested, and who owns the domain and accounts.
Mini case study
Illustrative example: Cabinet Pétrusse Esthétique, a fictional practice with one surgeon and two assistants in Luxembourg City, wants a site in French, German and English. It picks Premium, the multilingual tier, in French, German and English, at 8,200 EUR. It adds medical review of the translations at about 2,240 EUR (market assumption: 14,000 words at 0.16 EUR) and a photo session at 1,800 EUR (market assumption). Total: 12,240 EUR, against 38,000 EUR quoted by a local agency for a similar scope, a gap of 25,760 EUR.
FAQ
How long does a plastic surgery site redesign take?
With Kolonell, 3 to 4 weeks for Starter or Growth and 4 to 6 weeks for Premium, once content is ready. The surgeon's sign-off on the copy weighs most on the calendar.
Can we publish before and after photos in Luxembourg?
It is an area governed by medical conduct rules: written consent, no retouching and explanations are a minimum. Many practices limit the gallery to a few cases or skip it; have your choice approved before launch.
Do we need a site in Luxembourgish?
For most practices it is not essential: French, German and English cover most patients. Languages are set in the Premium quote, based on those your team actually speaks.
Is online booking included?
A link to your existing booking tool is simple to add. A custom integration with practice software or a patient area is on quote.
What does maintenance cost after the 3 included months?
At Kolonell it is on quote. On the Luxembourg market, a 2026 ballpark is 200 to 750 EUR per month (market assumption), depending on update frequency.
Let's scope your project. Describe your procedures, languages and schedule, and we will propose the right tier and a plan in weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
