The verdict in three sentences
For a plastic surgery practice in Dublin, the website is where a patient decides whether a surgeon looks qualified, careful and honest, long before the first consultation fee is paid. A redesign with Kolonell costs EUR 2,700 (Starter) for a compact single-surgeon site or EUR 4,500 (Growth) for a full procedure library, against roughly EUR 12,000 to 70,000 at Dublin agencies, with EUR 8,200 (Premium) reserved for practices that need the multilingual tier. What protects the practice is not the design alone: compliant procedure pages, careful use of images and reviews, minimal health data in forms and a redirect plan that keeps its search visibility.
What a Dublin patient checks before booking
Patients research for weeks. They type "rhinoplasty surgeon Dublin", "breast reduction Dublin cost", "blepharoplasty Ireland price" or "consultant plastic surgeon Dublin reviews", and many also compare Dublin with clinics abroad that advertise lower prices. A Dublin practice wins that comparison on reassurance: who operates, where, with what aftercare close to home.
The site therefore has to show surgeon credentials exactly as held, including specialist registration with the Medical Council where applicable, the hospital or facility where procedures take place, a clear explanation of each procedure with its risks and recovery, the consultation process and the time given to reflect before deciding. Results are never promised, superlatives have no place, and before and after images or testimonials, if used at all, need documented consent, no retouching and honest context. Medical advertising in Ireland is framed by the Medical Council's guidance on professional conduct and by the ASAI code. Health data collected through forms falls under the GDPR and the Data Protection Act 2018, supervised by the Data Protection Commission, and the European Accessibility Act, applicable to many consumer services since June 2025, raises expectations on accessible design. This is not legal advice: your medical director and advisers confirm what applies to your practice.
What the redesign costs in Dublin
| Option | 2026 ballpark (EUR) | Typical scope | Watch out for |
|---|---|---|---|
| Freelance designer | 3,500 to 10,000 | Theme, a few procedure pages | No redirect plan, generic medical copy |
| Mid-size Dublin agency | 12,000 to 35,000 | Custom design, CMS, local SEO | Copy not reviewed for medical advertising rules |
| Specialist medical aesthetics agency | 25,000 to 70,000 | Strategy, video, booking and CRM integrations | Long contracts bundled with paid ads |
| Kolonell Starter | 2,700 fixed | Compact site for one surgeon, consultation request form | Best for a focused procedure range |
| Kolonell Growth | 4,500 fixed | Full procedure library, team, facilities, journal, SEO migration | The usual fit for a group practice |
| Kolonell Premium | 8,200 fixed | The multilingual tier, languages set in the quote | Only useful if you treat patients in other languages |
Local figures are prudent ranges from typical agency quotes. Every Kolonell tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support. A patient portal, online payment of consultation fees or a link to your practice management system is on quote, as is maintenance once the included three months end. The full offer is on the international offer page.
A four-phase redesign plan, with its risks
| Phase and timing | Deliverable | Main risk | Mitigation |
|---|---|---|---|
| Week 1: audit | URL inventory, analytics baseline, content plan | Forgetting high-traffic procedure pages | Export every indexed URL and its traffic before any change |
| Weeks 1 to 2: design | Page templates for procedures, surgeons, facilities | Imagery that breaches advertising rules | Image policy agreed with the medical director |
| Weeks 2 to 3: build and content | Procedure pages with risks and recovery, consultation path | Overstated claims in copy | Line-by-line medical review before go-live |
| Weeks 3 to 4: launch | 301 redirect map, forms tested, Search Console checks | Lost rankings, lost enquiries during the switch | Staging site, switch on a quiet morning, 8 weeks of monitoring |
On Premium, build runs to week 4 and launch to weeks 5 to 6. These durations assume the practice supplies final content and surgeon details on time; medical review is usually the step that slips.
Questions to ask, and when a Dublin agency is the better choice
| Question to ask any provider | Good answer | Red flag |
|---|---|---|
| Who reviews medical claims before launch? | Your medical director, with a written checklist | "Our copywriters know the rules" |
| How will rankings be protected? | URL inventory, 301 map, Search Console monitoring | "Google will figure it out" |
| What data does the consultation form collect? | Contact details and procedure interest only | Full medical history on first contact |
| How are reviews displayed? | Verified sources, no editing, no selective filtering | Hand-picked testimonials typed into the site |
| What is fixed and what is on quote? | A written list, item by item | A vague monthly retainer |
A Dublin agency is the better choice when you want regular on-site video production, in-person workshops with several surgeons, or one partner that also runs your paid campaigns locally. A fixed-price remote studio fits when your procedures, team and image policy are settled and you need a precise, compliant, well-migrated site.
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Illustrative example: "Liffey Aesthetic Surgery", a fictional Dublin group practice with three consultant surgeons, receives a mid-size agency quote of EUR 22,000. It compares it with Kolonell Growth at EUR 4,500, plus professional photography of the facility and team at EUR 1,800 (market assumption) and an external medical advertising review at EUR 1,200 (market assumption): EUR 7,500 in total.
The difference is EUR 14,500 (22,000 minus 7,500). The practice keeps part of it for a consultation booking link to its practice software, priced on quote once the vendor confirms its interface.
FAQ
Can we show before and after photos?
Medical advertising rules restrict how they are used, and some practices choose not to publish them at all. If you do, use documented consent, no retouching and explanations of what varies between patients; your medical director decides, and the site applies that policy on every page.
How long will the redesign take?
With Kolonell, 3 to 4 weeks for Starter or Growth and 4 to 6 weeks for Premium, once content is ready. Medical review of procedure pages often adds 1 to 2 weeks on the practice side.
Will we lose our Google rankings?
Rankings drop when established procedure URLs disappear without redirects. A full inventory, a 301 map and around 8 weeks of Search Console monitoring keep most existing visibility, although no serious provider promises a ranking.
Do we need online booking?
A consultation request form is included in every tier. Real-time booking and online payment of consultation fees, often EUR 100 to 250 in Dublin (market assumption), are on quote because they depend on your practice software.
What happens after the three months of support?
Maintenance is then on quote. Dublin agencies typically charge EUR 150 to 500 per month for a practice site (market assumption).
Let's scope your project. Send us your current site, surgeon list and image policy, and we will confirm the tier, the content review plan and a 3 to 6 week schedule. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
