The verdict in three sentences
An international arbitration and corporate law firm in Miami is chosen by general counsel, boards and sometimes states, who check partner reputation, experience with seats and institutions, languages and sectors before any contact. A poorly run redesign can cost months of visibility if old URLs are not redirected, and one imprecise partner page is enough to weaken a pitch. On Kolonell's fixed grid, the redesign costs USD 4,900 (Growth) or USD 8,900 (Premium, the multilingual tier), against USD 15,000 to 45,000 at a mid-sized local agency.
Signs the current site is hurting the firm
Miami is an arbitration hub facing Latin America: many clients read the site in Spanish or Portuguese, often on a phone, between meetings. The following signals come up in most audits of corporate law firm websites.
- Partner pages mention neither the seats where they have appeared, nor the rules they practise under (ICC, ICSID, LCIA, among others), nor their working languages.
- The site exists in English only, while clients come from São Paulo, Bogotá or Mexico City.
- News stops more than a year ago, which suggests an inactive firm.
- The site does not meet WCAG 2.1 AA accessibility criteria, while ADA Title III website suits are frequent in Florida.
- Forms collect dispute details without a notice that no attorney-client relationship is formed.
Redesign budget: Miami agencies, freelancers and a fixed grid
Local ranges reflect typical quotes and public rate pages of Miami agencies. They are 2026 ballparks.
| Option | Redesign budget | What is usually included |
|---|---|---|
| Miami freelancer | USD 4,000 to 12,000 | Design and build, content supplied by the firm |
| Mid-sized local agency | USD 15,000 to 45,000 | Design, migration, basic SEO |
| Agency specialised in law firms | USD 50,000 to 150,000 | Brand strategy, copywriting, video |
| Kolonell Growth | USD 4,900 | Full redesign, native copywriting, 3 months of support |
| Kolonell Premium, the multilingual tier | USD 8,900 | Same scope, languages set in the quote |
| Secure client area, integrations | on quote | Document portal, CRM, matter management tool |
Every tier includes a project manager reachable on Miami time, native English or French copywriting and 3 months of support. Details are on the international offer page. For a Miami firm, Premium might cover English, Spanish and Portuguese, with languages confirmed in the quote. Kolonell built the website of TR Signing Group (trsigninggroup.com), a signing services company in New Jersey: an example of a professional services site, with no performance figures to report.
Timeline and risks to manage
Kolonell's timeline starts once content is ready: 3 to 4 weeks, 4 to 6 for Premium. The main bottleneck is almost always partner sign-off on bios.
| Phase | Indicative duration | Risk | Mitigation |
|---|---|---|---|
| URL and content inventory | 3 to 5 days | Forgotten pages, lost traffic | Full export and list of pages that generate enquiries |
| 301 redirect map | 2 to 3 days | 404 errors on pages cited by third parties | Page-by-page mapping, tested before cutover |
| Writing and approving partner pages | 1 to 3 weeks on the firm's side | Claims that breach bar rules | Review by the partner responsible for compliance |
| Design and build | 2 to 3 weeks | Neglected mobile version | Phone testing from the first mock-up |
| Accessibility and forms | included in the build | WCAG non-compliance, excessive data collection | WCAG 2.1 AA check, notices on forms |
| Go-live | 1 day | Site downtime | Cutover outside hearing hours, Search Console monitored |
Lawyer advertising in the United States is governed by the ABA Model Rules and by each state bar's rules, including those of The Florida Bar. Statements about results, specialisation or comparisons with other firms draw the most scrutiny. This is not legal advice: have the ethics partner review the content before launch. Email campaigns must also comply with the CAN-SPAM Act.
When a local agency is the better choice
A Miami agency specialised in law firms makes sense if you are running a full rebrand at the same time, an on-site video shoot of the partners, or a legal press campaign. A remote studio fits better when the firm already has its identity, the scope is clear and the goal is a sharper, faster, multilingual site.
Need a professional website?
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Questions to ask before signing: who owns the code and content, how is the redirect map tested, who reviews ethics compliance, how are the languages validated by native-speaking lawyers, and what does maintenance cost after the 3 included months (on quote at Kolonell).
Mini case study
Illustrative example. Brickell Arbitration Partners, a 9-partner firm in Miami, has 140 indexed URLs including 60 news items. It chooses Kolonell Premium at USD 8,900 for a site in English, Spanish and Portuguese, adds USD 3,200 of legal review of translations (market assumption) and USD 2,500 for an external accessibility audit (market assumption), so 8,900 + 3,200 + 2,500 = USD 14,600. The local agency it consulted quoted USD 38,000. All 140 URLs go into a 301 map checked before cutover.
FAQ
Does a redesign wipe out existing search rankings?
Not if every old URL is redirected to its equivalent and Search Console is monitored for 8 to 12 weeks. Losses almost always come from an incomplete redirect map.
Can we cite matters or awards on the site?
Only what is public and authorised by the client, within bar rules and arbitral confidentiality. Many firms limit themselves to describing sectors, seats and the rules they practise under.
Which tier for an English and Spanish site?
Premium, the multilingual tier at USD 8,900, with languages set in the quote. Growth at USD 4,900 suits a redesign with a tighter scope.
How long does a full redesign take?
3 to 4 weeks for Growth and 4 to 6 weeks for Premium at Kolonell, once bios are approved. Local agencies often quote 10 to 16 weeks.
Is the secure client area included?
No, document portals and integrations with matter management software are priced on quote, after scoping security and access.
Let's scope your project. Partner pages, redirect map and Spanish or Portuguese versions: we price a Growth or Premium redesign deliverable in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
