The verdict in three sentences
A general counsel, a board or a state choosing an international arbitration firm in Geneva first judges the partners, the seats and rules they practise, their languages and sector experience, and a dated website weakens that judgement before the first call. A redesign costs, as a 2026 ballpark, CHF 30,000 to 80,000 with a Geneva agency, against a fixed Kolonell grid of CHF 2,700 (Starter), CHF 4,500 (Growth) or CHF 8,200 (Premium). The main risk is not the budget but lost search visibility and professional conduct review, both prepared before launch.
The signals that cost you credibility
In arbitration, the decision is made by few people, often comparing three or four firms in one evening. The website does not win the mandate, but it can rule you out.
| Signal on the current site | What the client concludes | Fix in the redesign |
|---|---|---|
| Partner profiles without languages or seats | Vague experience | One profile per partner: working languages, institutions, sectors |
| News stopped in 2023 | Firm not very active | Dated publications, even quarterly |
| English version translated word for word | International clients come second | Native English copywriting |
| No page per sector (energy, construction, investment) | Generalist | Sector pages describing the real scope |
| Departed partners still listed | Disorganisation | Inventory and update before migration |
| Slow site, poor on mobile | Limited means | Lean, fast redesign, readable on a phone |
Institutions such as the ICC, LCIA, SIAC, HKIAC or ICSID, and the Swiss arbitration rules, are mentioned in general terms and only where the experience is real. Cases are cited only if public, and directory rankings only if actually obtained.
Budget: Geneva agencies and a fixed grid
2026 ballpark, based on typical local agency quotes and public agency rate pages.
| Option | Redesign budget | What you get |
|---|---|---|
| Geneva freelancer | CHF 10,000 to 25,000 | Design and build, content supplied by the firm |
| Local agency | CHF 30,000 to 80,000 | Workshops, custom design, project management |
| Premium brand agency | CHF 80,000 to 200,000 | Full brand repositioning, content, photography |
| Kolonell Starter | CHF 2,700 | Essential firm website, native French or English copy |
| Kolonell Growth | CHF 4,500 | Broader scope: sector pages, publications, detailed profiles |
| Kolonell Premium | CHF 8,200 | The multilingual tier, languages set in the quote |
Each tier includes a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Gated client areas, integrations with your tools and custom apps are on quote, as is maintenance after the 3 included months. See the international offer.
Timeline by phase
Kolonell timelines run once content is ready: sign-off of profiles by each partner is often the longest step.
| Phase | Indicative duration | Who handles it |
|---|---|---|
| URL and content inventory | 1 week | Provider and the firm's marketing lead |
| Sign-off of profiles and sector pages | 2 to 4 weeks | Partners, in house |
| Design, copywriting and build | 3 to 4 weeks (4 to 6 for Premium) | Provider |
| Professional conduct and legal review | 1 week | Responsible partner or outside counsel |
| Launch and 301 redirects | 1 to 2 days | Provider |
| Search Console monitoring | 4 to 8 weeks | Provider, then the firm |
Risks and mitigation
Lost search visibility. Mitigation comes down to three moves: an inventory of every existing URL, a page-by-page 301 redirect map, and checks in Search Console in the following weeks. A firm that changes structure without redirects often loses its partner pages from results.
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Content migration. Old publications carry proof value; carry them over, dated, rather than delete them.
Professional conduct. In Switzerland, lawyer advertising must remain objective under the federal professional rules (the Lawyers Act, LLCA) and those of the Geneva Bar; every page is reviewed before launch. With Anglo-Saxon audiences, bear in mind that clients are used to other regimes, such as US state bar rules or the SRA in England, which does not change your own obligations. On data, the revised Federal Act on Data Protection has applied since 1 September 2023 under the FDPIC, and the GDPR applies if you target EU residents. This is not legal advice.
Downtime. A switchover planned outside office hours, with a rollback ready, keeps unavailability to a few minutes.
On proof: Kolonell built the website of TR Signing Group (trsigninggroup.com), a signing services company in New Jersey, another legal services business where trust is won online.
When a Geneva agency is the better choice
If the redesign comes with a name change or a merger, with brand workshops over several months, or if the client portal must be built from the start with your document management system, a well staffed local agency is justified. Questions to ask in every case: who writes the profiles? Who handles the redirects? What does an extra language cost? Where is form data hosted? For a precise figure, request a free quote.
Mini case study
Illustrative example: Rhône Arbitrage Partners, eleven lawyers. The firm picks Premium, the multilingual tier, languages set in the quote: CHF 8,200, plus CHF 3,800 of third-party translation and CHF 2,400 of portrait photography, so CHF 14,400. A local agency had quoted CHF 48,000 before side costs: the CHF 33,600 gap funds several years of maintenance and publications.
FAQ
What does redesigning an arbitration firm's website cost in Geneva? As a 2026 ballpark, CHF 30,000 to 80,000 with a local agency. The Kolonell grid is fixed: CHF 2,700, 4,500 or 8,200.
How long should we plan? 3 to 4 weeks of production once content is signed off, 4 to 6 for Premium. Partner sign-off of profiles often adds 2 to 4 weeks.
Will we lose our search visibility? Not if every old URL is redirected and Search Console is monitored for 4 to 8 weeks. That is the first line of the brief.
Can we cite our cases and rankings? Only public cases and rankings actually obtained. Many arbitrations remain confidential.
Is a client portal included? No, gated areas and integrations are on quote. The 3 months of support after launch are included.
Let's scope your project. Redesigned profiles and sector pages, Growth or Premium tier, live in 3 to 6 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
