The verdict in three sentences
A general counsel, a board or a state looking for an international arbitration and corporate law firm in Amsterdam starts by reading partner biographies, the seats and rules the firm works under and its working languages. A dated website will not lose you a matter on its own, but it creates doubt at shortlist stage. A serious redesign costs EUR 4,500 (Growth) to EUR 8,200 (Premium, multilingual) on a fixed grid, against EUR 15,000 to 150,000 with an agency, provided URL migration and professional conduct review are handled before go-live.
Signs your current website is hurting the firm
In arbitration, credibility hinges on details clients notice quickly:
- Partner biographies that mention neither the rules practised (ICC, LCIA, NAI, ICSID, SIAC, HKIAC as relevant) nor the languages of proceedings.
- A generic "expertise" page mixing local litigation, M&A and investment arbitration with no hierarchy.
- News stopped in 2023, or a Dutch version more complete than the English one while your clients are international.
- A site that is slow on mobile, read by a general counsel between two meetings in Singapore or New York.
- Contact forms with no clear information on data processing under the GDPR (AVG in the Netherlands), supervised by the Autoriteit Persoonsgegevens.
Lawyers' professional conduct rules govern how a firm presents its matters and outcomes. Only cite what is public and approved by the client, with no invented rankings or awards. This is not legal advice.
What budget for a redesign in Amsterdam?
Indicative ranges, 2026 ballpark, based on typical local agency quotes and public agency rate pages.
| Provider | Redesign budget (EUR) | What is usually included | Common limits |
|---|---|---|---|
| Amsterdam or Utrecht freelancer | 4,000 to 12,000 | Design, build, one language | Legal copywriting rarely included |
| Mid-sized local agency | 15,000 to 45,000 | Design, CMS, Dutch and English | Timelines of 10 to 16 weeks |
| Agency specialised in law firms | 50,000 to 150,000 | Strategy, copy, photography, intranet | High maintenance cost |
| Kolonell Starter | 2,700 | Core site, native copywriting | Content must be ready |
| Kolonell Growth | 4,500 | More pages, structure by practice | Extra language via Premium |
| Kolonell Premium | 8,200 | Multilingual tier, languages set in the quote | Gated areas on quote |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Client areas, integrations with your matter management system or intranet are on quote. Full details on the international offer.
Timeline by phase
| Phase | Indicative duration | Owner | Watch point |
|---|---|---|---|
| URL and content inventory | 3 to 5 days | Provider | List every indexed page |
| Writing or rewriting biographies | 1 to 3 weeks | Firm and copywriter | Sign-off by each partner |
| Design and build | 2 to 3 weeks | Provider | Mobile readability |
| Dutch or other language versions | 1 to 2 weeks | Provider and translator | Same content in each language |
| Conduct and GDPR review | 1 to 2 weeks | Responsible partner | No unapproved references |
| 301 redirects and go-live | 1 to 2 days | Provider | Search Console check at day 7 |
Once content is ready, delivery takes 3 to 4 weeks on Starter and Growth, 4 to 6 weeks on Premium. The bottleneck is almost always partner sign-off on biographies.
Redesign risks and how to reduce them
Loss of organic traffic. Partner and practice pages often rank best on the firm's name. You need a complete inventory, a page-by-page 301 redirect map and Search Console monitoring for 4 to 8 weeks.
Content migration. Old publications and news notes have value: sort them, update them or redirect them, never delete them in bulk.
Regulated content. Any mention of a matter, client or award must be checked before go-live.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Downtime. A Friday evening switch, with rollback ready, keeps interruption to a few minutes.
When a local agency is the better choice. If you need repeated in-person workshops with the management committee, an intranet connected to your document management, or a provider under Dutch law with someone on site every week, an Amsterdam agency makes sense. For a fast, polished public site with strong English copy, a remote fixed grid is enough in most cases.
Questions to ask before signing: who writes the biographies, how is the redirect map delivered, who owns hosting, and is Dutch included in the Premium quote?
Mini case study
Illustrative example. Annelies, managing partner of "Keizersgracht Dispute Partners", 22 lawyers, receives an agency quote of EUR 38,000. She chooses Kolonell Premium at EUR 8,200, with English and Dutch set in the quote, adds EUR 2,500 of photography (market assumption) and EUR 1,800 of Dutch translation reviewed by a lawyer (market assumption). Total: 8,200 + 2,500 + 1,800 = EUR 12,500, which is EUR 25,500 less than the agency quote. The secure client area for parties is priced separately on quote.
FAQ
How long does a full redesign take?
Allow 4 to 6 weeks on Premium once content is ready, plus often 2 to 3 weeks of internal sign-off on biographies.
Will we lose our search rankings?
Not if every old URL is 301-redirected to the right page. Monitoring in Search Console for 4 to 8 weeks lets you fix anything missed.
Can we cite our arbitration matters?
Only those that are public and that the client has approved. Most firms describe sectors and rules practised instead.
Is Dutch essential?
Not always, since the arbitration client base is largely English-speaking. If you want several languages, that is the Premium tier at EUR 8,200, with languages set in the quote.
What happens after the 3 months of support?
Maintenance is priced on quote, depending on publishing frequency and security updates.
Let's scope your project. A Growth or Premium redesign with rewritten biographies and controlled redirects, delivered in 4 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
