Website redesign for a fertility clinic in Miami: budget, risks and credibility (2026)

The verdict in three sentences

For a fertility clinic in Miami, the website is where a patient first evaluates the clinic: clarity on treatments, honesty about outcome data, transparency on costs and ease of booking. A well-run redesign costs 15,000 to 60,000 USD with a local agency, or 2,900, 4,900 or 8,900 USD with Kolonell depending on the tier, with a 3 to 4 week timeline once content is ready. The main risk lies outside design: lost search rankings, medical content nobody reviewed and forms that handle health data without a clear framework.

Signs your current site is costing you consultations

A patient searching 'IVF cost Miami', 'egg freezing Miami', 'Spanish-speaking fertility clinic Miami' or 'egg donor Florida wait time' usually compares three or four clinics in one evening. She leaves a site for very concrete reasons:

• success rates shown without a source, or without age context, when the US reference is the national clinic reporting published by the CDC and SART;
• no indication of cost, not even a range, and no explanation of insurance coverage;
• treatment pages identical to every other clinic, with no real introduction of the physicians and embryology team;
• a missing or machine-translated Spanish version, in a market where a large share of patients speak Spanish;
• a contact form asking for medical history with no clear privacy statement;
• navigation that breaks on mobile, or cannot be used by keyboard and screen reader users.

That last point is not theoretical: ADA Title III website accessibility suits are frequent, and targeting WCAG 2.1 or 2.2 AA is the prudent practice. A clinic that is a HIPAA covered entity must also make sure its form, analytics and booking tools fit that framework, and promotional email falls under the CAN-SPAM Act. This is not legal advice: your counsel and compliance lead sign off the setup. No site should ever promise a pregnancy.

Budget: what a redesign costs in Miami in 2026

2026 ballpark ranges based on typical agency quotes and public freelance rate pages.

Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. A patient portal, booking connected to the medical record and any integration remain on quote, as does maintenance after the 3 included months. Details are on the international offer page.

Redesign timeline and risks

Kolonell's 3 to 4 week timeline, or 4 to 6 for the Premium tier, starts once approved content is available. In a fertility clinic, medical review often takes longer than building the site.

Questions to ask, and when a local agency is better

Before signing, ask any provider: how they preserve existing URLs and rankings; which form tools they propose and whether they fit your HIPAA obligations; how they present official outcome data without distorting it; who writes the Spanish version; which accessibility level they target and how they verify it.

A local agency remains the better choice if you need on-site workshops with the medical team, a video shoot in the clinic or a heavy integration with your patient record software from day one. A remote studio fits better when the scope is an information and conversion site on a controlled budget.

Mini case study

Illustrative example. Bayfront Fertility Institute, a Miami clinic, receives a local quote of 38,000 USD for a redesign in English and Spanish. Management looks at Kolonell's Premium tier at 8,900 USD, adding an external medical review at 1,800 USD (market assumption) and a team photo shoot at 2,500 USD (market assumption).

Total: 8,900 + 1,800 + 2,500 = 13,200 USD, or 24,800 USD less than the local quote. Booking connected to the patient software is priced separately on quote. If the redesign brings 2 extra consultations a month, and one in ten leads to a treatment cycle, the clinic has a simple benchmark to judge the return.

FAQ

Should we show our success rates on the site?

If you do, use the official CDC and SART reporting data, with the year and age context. An unsourced figure loses more trust than it gains.

How much does the redesign cost with Kolonell?

Starter is 2,900 USD, Growth 4,900 USD and Premium, the multilingual tier, 8,900 USD. Patient portals and integrations are on quote.

Will we lose our search rankings?

The risk exists if 301 redirects are done badly. A full URL inventory and 4 to 8 weeks of Search Console monitoring reduce it sharply.

Does the site need to be in Spanish?

In Miami, it is strongly recommended for a fertility clinic. A version written by a native speaker rather than machine translated usually takes 1 to 2 extra weeks.

How long does the project take?

Allow 3 to 4 weeks once content is ready, 4 to 6 for the Premium tier. Medical review can add 2 to 4 weeks upstream.

Let's scope your project. A redesign in English and Spanish, with a redirect plan and reviewed content, can be delivered in 4 to 6 weeks from 8,900 USD. See the international offer or request a free quote: detailed reply within 48 hours.