The verdict in three sentences
In Casablanca in 2026, a premium brochure redesign costs 25,000-80,000 MAD (2,300-7,400 EUR) over 5-9 weeks of production, versus 120,000-300,000 MAD for a multilingual FR/EN/AR corporate site. Arabic RTL support adds 15-25% to the budget but unlocks the regional MENA audience and local SEO that is hard to match. The real trade-off is not local agency versus offshore, but total cost of ownership over three years, where local proximity and maintenance regain the edge.
2026 price grid in Casablanca
The ranges below cover design, integration, baseline content and go-live. They exclude advertising and heavy photo/video production.
| Project type | Price (MAD) | EUR equivalent | Timeline |
|---|---|---|---|
| Essential brochure (5-7 pages) | 25,000 - 45,000 | 2,300 - 4,150 | 4 - 6 weeks |
| Premium brochure (animations, SEO) | 45,000 - 80,000 | 4,150 - 7,400 | 6 - 9 weeks |
| Multilingual FR/EN/AR corporate | 120,000 - 220,000 | 11,000 - 20,300 | 9 - 14 weeks |
| Corporate + intranet/ERP | 220,000 - 300,000+ | 20,300 - 27,700+ | 14 - 20 weeks |
| Arabic RTL option (surcharge) | +15 to +25% | — | +1 to 2 weeks |
Timelines assume content delivered on time. A client validation delay lengthens a project by 2-4 weeks on average.
Local agency or offshore: the real math
Offshore shows a lower day rate, but time zones, the language barrier and a weak grasp of the Moroccan market inflate the real cost. Here is an order of magnitude on the same corporate scope.
| Item | Casablanca agency | Distant offshore |
|---|---|---|
| Average day rate | 3,500 - 5,500 MAD | 2,000 - 3,500 MAD |
| MA/MENA market understanding | Native | Low to medium |
| Arabic RTL handling | Mastered | Often subcontracted |
| Support responsiveness | Same time zone | 4-8 h offset |
| Cost of back-and-forth | Low | High (+20 to 40% timeline) |
| 3-year TCO (index) | 100 | 95 to 130 |
At equal scope, the TCO gap narrows or even reverses once rework, maintenance and language compliance are factored in.
Mini case study
Karim runs a 40-employee logistics group in Casablanca. His site dates from 2019, single-language, non-responsive. In 2026 he orders a FR/EN/AR corporate redesign at 165,000 MAD (≈ 15,200 EUR), delivered in 11 weeks, with RTL and a blog. Result: inbound quote requests rise from 9 to 26 a month, 30% from Saudi Arabia and the UAE thanks to the Arabic version. On a 40,000 MAD average deal and an 8% close rate, the extra leads generate ≈ 54,000 MAD of additional monthly revenue: the redesign pays back in under 4 months.
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FAQ
How much is a brochure redesign in Casablanca in 2026?
Between 25,000 and 80,000 MAD (2,300-7,400 EUR) depending on animations, SEO and page count. A multilingual corporate site starts closer to 120,000 MAD.
Why does Arabic RTL cost more?
RTL requires a full rework of layout, components and testing, adding 15-25% to the budget. In return you reach the MENA audience and improve regional SEO.
Local agency or offshore?
On 3-year TCO, the local agency is often competitive once maintenance, rework and responsiveness are included. Offshore can fit a simple, well-specified scope.
What timeline should I plan?
Expect 4-9 weeks for a brochure site and 9-20 weeks for a multilingual corporate site with intranet. Content validation delays are the top cause of overruns.
What annual maintenance budget?
Around 12-18% of the site cost per year, i.e. 6,000-40,000 MAD depending on complexity, for security, updates and backups.
Let's scope your project. Tell us your target languages (FR/EN/AR), your scope and a rough budget in MAD: we will frame a high-performing redesign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
