The verdict in three sentences
A premium brochure website redesign with a London agency costs, in 2026, between 8 000 and 22 000 EUR (about 7 000-19 000 GBP), depending on page count (8 to 20) and how bespoke the design is. A realistic timeline is 4 to 8 weeks, with a 30-40 % deposit at kickoff. Over three years, think in terms of total cost of ownership: on top of the build come maintenance, hosting and the domain, adding another 3 500 to 10 000 EUR.
Redesign prices by tier in 2026
Almost every London agency structures its offer in three levels. Price differences come down to design (adapted template vs original creation), page count and features (blog, multilingual, booking).
| Redesign tier | Pages | Design | 2026 price (EUR) | Timeline |
|---|---|---|---|---|
| Simple brochure | 5-8 | Adapted premium template | 8 000 - 11 000 | 3-4 wks |
| Premium brochure | 8-14 | Semi-bespoke | 11 000 - 16 000 | 4-6 wks |
| Brochure + blog/SEO | 12-20 | Fully bespoke | 16 000 - 22 000 | 6-8 wks |
| Bespoke animated | 15-25 | Strong art direction + motion | 22 000 - 34 000 | 8-12 wks |
A quote under 6 000 EUR for a full redesign almost always hides a non-customised template, un-migrated content or no aftercare. Beyond 22 000 EUR you enter high-end bespoke work with dedicated art direction.
The 3-year total cost of ownership (TCO)
The classic trap: looking only at the build price. Here is a 2026 order-of-magnitude estimate of the total cost for a premium brochure site starting at 14 000 EUR.
| Line item | Yr 1 | Yr 2 | Yr 3 | 3-year total |
|---|---|---|---|---|
| Build (redesign) | 14 000 | 0 | 0 | 14 000 |
| Maintenance | 1 800 | 1 800 | 1 800 | 5 400 |
| UK hosting | 750 | 750 | 750 | 2 250 |
| Domain + SSL | 75 | 75 | 75 | 225 |
| Ad-hoc improvements | 1 000 | 1 500 | 1 500 | 4 000 |
| Total | 17 625 | 4 125 | 4 125 | 25 875 |
Maintenance covers security updates, fixes and a pool of improvement hours. Billed between 1 000 and 3 000 EUR/year, it stops a site built in 2026 from feeling dated by 2028.
What drives the price
Four levers weigh most heavily on a redesign quote. Knowing them lets you make trade-offs without being overcharged.
| Lever | Price impact | Comment |
|---|---|---|
| Design bespoke level | +30 to +60 % | The most decisive line |
| Page count | +450 to 800 EUR/page | Beyond 15 pages |
| Multilingual (per language) | +25 to +45 % | hreflang + translation |
| Content rework | +1 200 to 3 500 EUR | Copywriting and migration |
| Advanced animation | +2 500 to 7 000 EUR | GSAP, transitions, 3D |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mark, managing partner of a 14-person accountancy firm in central London, has a 2019 site that converts poorly. He picks a 12-page premium brochure, semi-bespoke, at 14 000 EUR, with maintenance at 1 800 EUR/year. His site currently generates 4 qualified enquiries a month; with a conversion-focused redesign and a booking funnel, he targets 9/month. At a 25 % close rate and an average engagement of 3 500 EUR, the 5 extra enquiries mean roughly 4 375 EUR of additional monthly revenue. The redesign pays for itself in under 4 months of uplift.
FAQ
Is a redesign cheaper than a new site?
Not always. If the site structure and content can be reused, you save 15-25 %. But a redesign involving a new design and full migration often costs as much as a new build, i.e. 8 000-22 000 EUR.
How long does a redesign really take?
Expect 4 to 8 weeks for a premium brochure, provided the client supplies content and approvals on time. Delays almost always come from the client side (copy, photos, review cycles).
Do I need to pay a deposit?
Yes, the 2026 norm is a 30-40 % deposit at signing, an interim payment at design sign-off, and the balance at go-live. Be wary of any agency demanding 100 % upfront.
Is maintenance mandatory?
It is not contractually mandatory, but strongly advised: a site without security updates becomes vulnerable within months. Budget 1 000 to 3 000 EUR/year depending on service level.
Can I spread the payment?
Many agencies offer interest-free payment in 3 or 4 instalments across the project. Some offer a subscription model (site + maintenance) around 350-700 EUR/month over 24-36 months.
Let's scope your project. Tell us about your current site, the target page count and your indicative budget, and we'll tell you which redesign tier fits. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
