The verdict in three sentences
A website redesign in Nairobi in 2026 costs between 90,000 KES (design refresh) and 330,000 KES (full redesign with migration and SEO), depending on accumulated technical debt. The return is measurable: a site going from an LCP of 5s to 1.8s can gain +30% conversion and climb in Google. Redesigning is often cheaper than rebuilding, if your existing content and SEO are recoverable.
Redesign types and their prices
Not all redesigns are equal. Here are the four common scenarios, with the Cotonou FCFA equivalent (2026 order of magnitude, 100 FCFA ≈ 22 KES).
| Redesign type | Technical debt | Delivery | Nairobi price (KES) | Cotonou price (FCFA) |
|---|---|---|---|---|
| Design refresh | Low | 1-2 wks | 90,000 | 400,000 |
| Design + performance | Medium | 2-3 wks | 155,000 | 700,000 |
| Redesign + CMS migration | High | 3-5 wks | 240,000 | 1,100,000 |
| Full redesign + SEO | Very high | 5-7 wks | 330,000 | 1,500,000 |
A design + performance redesign is the best entry point: it modernizes the look and fixes speed without rebuilding everything.
The expected gains of a redesign
The budget is justified by measurable gains. Here are 2026 order-of-magnitude figures observed after redesign.
| Metric | Before | After | Gain |
|---|---|---|---|
| LCP (load) | 5.0s | 1.8s | -64% |
| Mobile PageSpeed score | 42 | 90 | +48 pts |
| Conversion rate | 1.2% | 1.6% | +30% |
| Bounce rate | 68% | 45% | -23 pts |
| Content migration included | — | Yes | 0 SEO loss |
Content migration and 301 redirects are crucial: done badly, a redesign can drop your Google traffic by 40 to 60% for months.
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Mini case study
Koffi, director of an accounting firm in Nairobi, redesigns his 2019 site (slow, not responsive) with a design + performance package at 155,000 KES. LCP drops from 5s to 1.8s and the contact form is simplified. Result over 3 months: visitor-to-appointment conversion rises from 1.2% to 1.6%, i.e. +8 leads/month on 2,000 visitors. At an average engagement of 55,000 KES, a single extra client repays the redesign in under 3 months.
FAQ
Redesign or full rebuild: which to choose? If your content and SEO are good but the design is dated, a redesign (90,000 to 155,000 KES) is enough. If the code is obsolete and unmaintainable, a rebuild (240,000 KES+) is more economical long term.
Will I lose my Google ranking? Not if migration is done right: 301 redirects, preserved URLs and content. This is exactly where a serious agency makes the difference.
How long does a redesign take? From 1-2 weeks for a refresh to 5-7 weeks for a full redesign with SEO, depending on technical debt and content volume to migrate.
Does a redesign really improve sales? Yes, indirectly: a faster, clearer site converts better. Observed cases show +20 to +30% conversion after fixing speed and user journey.
Is content migration included in the price? In packages from 155,000 KES, yes. For a simple refresh, check whether reusing your old pages and images is included or billed extra.
Let's talk about your project. We audit your current site for free and tell you whether to redesign or rebuild. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
