The verdict in three sentences
A cosmetic dentistry practice in Miami loses high-value patients when its site looks dated, loads slowly on mobile or is vague about pricing, because a veneer or implant case is often decided before the first call. A redesign costs, as a 2026 ballpark, 10,000 to 30,000 USD with a local agency, against a Kolonell fixed grid of 2,900 USD (Starter), 4,900 USD (Growth) or 8,900 USD (Premium). The main risk lies elsewhere than in the price: losing your search rankings and publishing content that breaks dental advertising rules.
The signals that cost you credibility
Patients in Brickell, Coral Gables or Miami Beach compare three or four practices on their phone. They look at the dentist's credentials, the treatments offered, price and financing transparency, reviews, and how easy it is to book a consultation.
| Signal on the current site | What the patient concludes | Fix in the redesign |
|---|---|---|
| More than 4 seconds to load on mobile | Careless practice | Optimized images, fast hosting, light pages |
| No page per treatment (veneers, implants, aligners) | Unclear offer | One clear page per treatment, with steps and duration |
| No price range or financing option | Risk of a bad surprise | Indicative ranges and a financing page |
| Stock photos instead of the team | Lack of authenticity | Real photos of the office and the dentists |
| Two-line dentist bio | Doubts about expertise | Education, licenses, real continuing education |
| English only in a heavily Spanish-speaking market | Part of the patient base left out | Spanish version if your patients justify it |
| Form asking for a full medical history | Privacy concerns | Minimal form, medical records handled at the office |
How much should you budget in Miami in 2026?
The local ranges reflect typical South Florida agency quotes and public agency rate pages. They are cautious and vary with the number of treatments and locations.
| Option | Redesign price (USD, 2026 ballpark) | Usual timeline | Note |
|---|---|---|---|
| Local freelancer | 3,000 to 8,000 | 6 to 10 weeks | Depends heavily on one person |
| Generalist local agency | 10,000 to 30,000 | 8 to 14 weeks | Often bundled with a marketing retainer |
| Dental marketing specialist agency | 15,000 to 40,000 and up | 10 to 16 weeks | Templates reused from practice to practice |
| Kolonell Starter | 2,900 | 3 to 4 weeks | Essential site, native English copywriting |
| Kolonell Growth | 4,900 | 3 to 4 weeks | Richer treatment pages |
| Kolonell Premium (multilingual tier) | 8,900 | 4 to 6 weeks | Languages set in the quote, for example English and Spanish |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, and 3 months of support. Patient portals, booking integrated with your practice management software and any other integration are priced on quote, as is maintenance after the 3 included months. Details are on the international offer page.
Redesign risks and how to handle them
| Risk | Possible consequence | Mitigation |
|---|---|---|
| Loss of search rankings | Fewer inquiries for months | Inventory of every URL, 301 redirect map, monitoring in Search Console |
| Sloppy content migration | Weaker treatment pages | Inventory of pages that get traffic, rewrite rather than delete |
| Non-compliant content | Board complaint, page takedown | Compliance review of every page by the dentist before go-live |
| Poorly handled before/after and testimonials | Claims of misleading advertising | Written consent, statements on how results vary |
| Site downtime | Missed appointments | Switchover scheduled outside office hours, rollback ready |
| Insufficient accessibility | Exposure to ADA Title III suits, frequent in Florida | WCAG 2.2 AA target, keyboard and contrast testing |
The Kolonell timeline, once content is ready: 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, moving through structure, copywriting, design, compliance review and switchover.
What compliance requires, in general terms
Dentist advertising falls under each state's dental board rules, in Florida the Board of Dentistry, and the ADA publishes ethical principles on communication. Rules on testimonials, before/after photos and use of the specialist title vary: have those pages checked. The FTC acts against fake reviews. Promise no results. There is no single federal privacy law, but practices covered by HIPAA must protect health information: keep forms to the minimum. Follow CAN-SPAM for email. This is not legal advice.
When a local agency is the better choice
A Miami agency makes sense if you want monthly on-site video shoots, paid ads and the website managed by the same team, or regular in-person meetings. Kolonell is the better fit if you want a fixed price, fast delivery and polished copy, with no mandatory retainer.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Questions to ask any provider: who produces the redirect map and who checks it after switchover? Do I own the site, code and content included? Who reviews pages against dental advertising rules? Does the quote separate redesign, integrations and maintenance?
Mini case study
Illustrative example: Brickell Smile Studio, two dentists, English- and Spanish-speaking patients. A local agency quotes 22,000 USD. The practice chooses Kolonell Premium at 8,900 USD with English and Spanish set in the quote, a 13,100 USD difference. With an average veneer case estimated at 15,000 USD (ballpark), the redesign is covered by 0.59 of a case (8,900 / 15,000).
FAQ
Will the redesign make our rankings drop?
A temporary dip is possible, but a complete 301 redirect map and 8 to 12 weeks of monitoring greatly reduce the risk. The worst case comes from URLs deleted without redirects.
Should we show our prices?
Indicative ranges, for example veneers starting from, reassure a patient who is comparing. They must stay accurate and follow your state's advertising rules.
Which tier for a bilingual English and Spanish practice?
Premium at 8,900 USD is the multilingual tier, with languages set in the quote. A practice staying in English can choose Growth at 4,900 USD.
Is online booking included?
A booking link or request form is. Direct integration with your practice management software is priced on quote, depending on the tool.
What happens after the 3 months of support?
Maintenance is offered on quote. In Miami, observed plans often run 100 to 400 USD a month (market assumption), depending on service level.
Let's scope your project. A redesign with a redirect map, treatment pages reviewed for compliance and a Growth or Premium site delivered in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
