The verdict in three sentences
A cosmetic dentistry patient in Dubai judges your practice on the website before judging your smile: dentist qualifications, treatments explained, transparency on the process and easy booking. A redesign costs roughly 8,200 to 21,800 USD with a local agency in 2026, while the Kolonell fixed grid runs from 2,900 USD (Starter) to 8,900 USD (Premium), Premium being the multilingual tier, with Arabic and RTL covered as scoped in the quote. The real risk of a redesign is not the price: it is losing the traffic you have built or publishing content that breaches health advertising rules.
Signs your current site is costing you patients
In a market where international patients and expatriates compare several clinics across Jumeirah, Dubai Healthcare City and Business Bay, some signals drive high-value cases away:
- stock photos instead of the real team and premises;
- generic treatment pages, with no explanation of the process, number of appointments or contraindications;
- no dentist biographies with degrees, specialty and licence to practise;
- a missing or machine-translated Arabic version, with a broken RTL layout;
- a form that asks for detailed medical information straight away;
- a slow site on mobile, when most visits come from a phone.
Budget: Dubai agencies, freelancers and the Kolonell grid
Local ranges are a 2026 ballpark, drawn from typical Dubai agency quotes in AED, converted approximately into USD. Kolonell prices are fixed, in USD.
| Option | 2026 range (AED) | Approximate equivalent (USD) | Note |
|---|---|---|---|
| Freelancer | 8,000 to 20,000 | 2,200 to 5,400 | Copywriting and Arabic rarely included |
| Local agency | 30,000 to 80,000 | 8,200 to 21,800 | Arabic version often billed 30 to 50% extra |
| High-end healthcare agency | 90,000 to 200,000 | 24,500 to 54,500 | Brand strategy, photo and video production |
| Kolonell Starter | n/a | 2,900 | Project manager reachable in your time zone, native copywriting, 3 months of support |
| Kolonell Growth | n/a | 4,900 | Wider editorial and functional scope |
| Kolonell Premium | n/a | 8,900 | The multilingual tier, languages and RTL set in the quote |
Booking connected to your practice software, a patient area or any integration are on quote. The full offer is on our websites page.
Timeline and redesign risks
Once content is ready, Kolonell delivers in 3 to 4 weeks, 4 to 6 weeks for the Premium tier. Regulatory sign-off of the copy, on the practice side, comes on top of that schedule.
| Risk | Consequence | Mitigation |
|---|---|---|
| Loss of search rankings | Fewer consultation requests | URL inventory, 301 redirect map, Search Console monitoring |
| Non-compliant content | Advert refused or removed, damaged image | Review of copy and visuals before go-live under the applicable rules |
| Poorly framed before and after images | Uncontrolled outcome claims | Consented visuals, note on variability of results, internal sign-off |
| Incomplete migration | Treatment pages lost | Page-by-page mapping table |
| Excessive health data | Legal exposure | Minimal form, explicit consent |
| Downtime | Missed appointments | Switchover planned outside opening hours, rollback ready |
On compliance, medical advertising in Dubai falls under DHA rules, which govern health adverts and may require prior approval; rules on testimonials and before and after photos vary. Data protection falls under Federal Decree-Law No. 45 of 2021, while DIFC and ADGM have their own regimes. This is not legal advice: your clinical leadership signs off every page, and no page promises an outcome.
When a Dubai agency is still the better choice
If you want a video shoot in the practice, weekly on-site meetings and local ad campaigns run by the same team, a Dubai agency can justify its price. Questions to ask any provider: who produces the Arabic version and who proofreads it? How are redirects handled? Who signs off the claims? Who owns the site after delivery?
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Mini case study
Illustrative example: Jumeirah Smile Studio, a fictional practice with four dentists and a current site of 140 URLs in English only. The practice chooses the Premium tier at 8,900 USD for English and Arabic and adds a photo shoot at 2,500 USD: known total 11,400 USD, with connected booking priced on quote. A local agency's quote for a comparable scope was 95,000 AED, or about 25,900 USD: the gap of roughly 14,500 USD funds video or a proofread medical translation.
FAQ
How long does the redesign take?
3 to 4 weeks once content is ready, 4 to 6 weeks for the multilingual Premium tier. The practice's regulatory review of the copy often adds 1 to 3 weeks.
Will we lose our Google rankings?
A temporary dip is possible, but a complete 301 redirect map and Search Console monitoring limit the risk. Allow 4 to 8 weeks for rankings to settle after go-live.
Can we show our prices for veneers or implants?
Yes, and patients appreciate it, provided prices are accurate and conditions are clear. Many practices show a from price and a consultation fee.
Is the Arabic version included?
The Premium tier, at 8,900 USD, is the multilingual tier: languages and RTL scope are set in the quote. Third-party medical translation may be added depending on the volume of text.
And after the 3 included months of support?
Maintenance is offered on quote. In Dubai, as a market assumption, allow 1,000 to 3,000 AED a month, or about 270 to 820 USD.
Let's scope your project. A bilingual redesign on the Premium or Growth tier, redirect plan included and launch in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.